Google Analytics is one of the most powerful tools for monitoring and analyzing traffic on your website. It gives you enormous data on who is visiting your site, what they are looking for, and how they are getting to your site. There is so much data available that it is easy to get lost in this data. Things get even more complex when it comes to client reporting. Marketers and Ad Agencies often use excel for preparing Google Analytics Reports but this is tedious and time consuming. When it comes to client reporting, especially Google Analytics data, it is crucial to present this huge data in a meaningful way. Data visualization becomes tremendously important in this regards. Reportgarden solves this problem in 3 simple steps: 1. Select a default reporting template 2. Customize your reports using the simple drag and drop editor. Add all the metrics you want. 3. Schedule the report to be automatically to your clients This is a sample ReportGarden Google Analytics Report. The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge timesaver. Key sections to included in a Google Analytics Report: 1. Overall Website Performance 2. Vistor Sessions 3. Organic Sessions Data 4. Traffic Sources/Mediums 5. Top Refferal Sites 6. Browser Report 7. Device Report 8. Traffic Sources by City 9. Traffic Sources by Country 10. Top Landing Pages 11. Visitor Acquisition Efficiency Analysis Report 12. Mobile Performance Report 13. Content Efficiency Report 14. Page Flow 15. Recommendations

2. Website Performance Report
2,728 -27.35%
1,982
SESSIONS
1,859 -27.81%
1,342
NEW USERS
68.15 -0.65%
67.71
% NEW SESSIONS
40.69 -5.26%
38.55
BOUNCE RATE (%)
00:02:51 3.00%
00:02:57
AVG SESSION DURATION(SECONDS)
822 -18.98%
666
ORGANIC SEARCHES
%
%
%
%
Visitor Sessions
Sessions
Sessions Past Sessions
1. Aug 3. Aug 5. Aug 7. Aug 9. Aug 11. Aug 13. Aug 15. Aug 17. Aug 19. Aug 21. Aug 23. Aug 25. Aug
2. May 4. May 6. May 8. May 10. May 12. May 14. May 16. May 18. May 20. May 22. May 24. May 26. May 28. May 30. May1. Jun
0
100
200
300
Page Views
Page Views
Unique Page Views
Page Views Unique Page Views
1. Aug 3. Aug 5. Aug 7. Aug 9. Aug 11. Aug 13. Aug 15. Aug 17. Aug 19. Aug 21. Aug 23. Aug 25. Aug
0
500
1000
1500
0
200
400
600

3. Session Duration
Avg Session Duration(Seconds)
Bounce rate (%)
Avg Session Duration(Seconds) Bounce rate (%)
1. Aug 3. Aug 5. Aug 7. Aug 9. Aug 11. Aug 13. Aug 15. Aug 17. Aug 19. Aug 21. Aug 23. Aug 25. Aug
0
100
200
300
0
25
50
75
Organic Sessions
Sessions Organic searches
1. Aug 3. Aug 5. Aug 7. Aug 9. Aug 11. Aug 13. Aug 15. Aug 17. Aug 19. Aug 21. Aug 23. Aug
0
100
200

4. Traffic Sources
Sessions
Sessions Past Sessions
organic cpc (none) referral
organic cpc (none) referral
0
500
1000
Sessions
organic
Aug 01 '15 - Aug 24 '15 848
Aug 01 '14 - Aug 24 '14 872
% change -2.75%
cpc
Aug 01 '15 - Aug 24 '15 539
Aug 01 '14 - Aug 24 '14 0
% change 100.00%
(none)
Aug 01 '15 - Aug 24 '15 418
Aug 01 '14 - Aug 24 '14 285
% change 46.67%
referral
Aug 01 '15 - Aug 24 '15 177
Aug 01 '14 - Aug 24 '14 199
% change -11.06%

5. Traffic Sources - Year on Year
Sessions
Sessions Past Sessions
organic cpc (none) referral
organic cpc (none) referral
0
500
1000
Traffic Sources/Mediums
Users New Users Bounce rate (%) Avg Session Duration(Seconds)
google / organic 600 494 24.00 00:03:55
google / cpc 455 428 58.63 00:01:16
(direct) / (none) 339 312 41.15 00:02:15
bing / organic 41 30 18.37 00:03:22
techcrunch.com/ referral 23 23 15.38 00:03:13
entrepreneur.com/ referral 20 16 34.78 00:02:24
yahoo / organic 17 13 42.86 00:01:21
www.inc.com/ referral 12 9 21.43 00:02:19

6. User Browsers
Users
Users
Internet Explorer Chrome Safari Firefox Android Browser Edge
0
250
500
750
Users Devices - Year on Year
Users Bounce rate (%) Avg Time on Page(Seconds) Exit Rate
desktop
Aug 01 '15 - Aug 24 '15 1,105 32.82 00:00:44 17.38
Aug 01 '14 - Aug 24 '14 750 28.87 00:00:55 17.02
% change 47.33% 13.68% -20.00% 0.36%
mobile
Aug 01 '15 - Aug 24 '15 219 57.51 00:00:32 32.00
Aug 01 '14 - Aug 24 '14 81 42.22 00:00:23 22.84
% change 170.37% 36.22% 39.00% 9.16%
tablet
Aug 01 '15 - Aug 24 '15 163 54.76 00:00:28 27.13
Aug 01 '14 - Aug 24 '14 80 40.52 00:00:57 24.84
% change 103.75% 35.14% -51.00% 2.29%

7. Traffic Source by City
Users New Users Avg Session Duration(Seconds) Bounce rate (%) Page Views
London
Aug 01 '15 - Aug 24 '15 495 441 00:03:37 40.15 4,206
Aug 01 '14 - Aug 24 '14 254 211 00:05:08 32.73 2,851
% change 94.88% 109.00% -30.00% 22.67% 47.53%
Los Angeles
Aug 01 '15 - Aug 24 '15 271 249 00:02:00 43.34 1,478
Aug 01 '14 - Aug 24 '14 105 95 00:03:53 23.62 1,056
% change 158.10% 162.11% -49.00% 83.49% 39.96%
San Francisco
Aug 01 '15 - Aug 24 '15 259 231 00:02:10 38.05 1,353
Aug 01 '14 - Aug 24 '14 175 151 00:03:46 25.76 1,434
% change 48.00% 52.98% -43.00% 47.71% -5.65%
Seattle
Aug 01 '15 - Aug 24 '15 91 82 00:03:00 32.73 678
Aug 01 '14 - Aug 24 '14 84 78 00:03:17 23.76 630
% change 8.33% 5.13% -9.00% 37.75% 7.62%
Perth
Aug 01 '15 - Aug 24 '15 88 79 00:02:12 35.24 587
Aug 01 '14 - Aug 24 '14 34 29 00:02:48 9.76 215
% change 158.82% 172.41% -22.00% 261.07% 173.02%
Johannesburg
Aug 01 '15 - Aug 24 '15 27 24 00:01:19 37.93 101
Aug 01 '14 - Aug 24 '14 0 0 0 0.00 0
% change 100.00% 100.00% 100.00% 100.00% 100.00%

8. Traffic Source by Country
Users New Users Avg Session Duration(Seconds) Bounce rate (%) Page Views
United States
Aug 01 '15 - Aug 24 '15 1,406 1,264 00:02:58 38.24 10,000
Aug 01 '14 - Aug 24 '14 759 655 00:04:27 27.27 7,166
% change 85.24% 92.98% -34.00% 40.23% 39.55%
United Kingdom
Aug 01 '15 - Aug 24 '15 15 15 00:01:24 26.67 33
Aug 01 '14 - Aug 24 '14 15 15 00:01:31 33.33 46
% change 0.00% 0.00% -8.00% -19.98% -28.26%
Australia
Aug 01 '15 - Aug 24 '15 14 13 00:03:39 26.67 67
Aug 01 '14 - Aug 24 '14 32 31 00:02:12 57.58 111
% change -56.25% -58.06% 65.00% -53.68% -39.64%
New Zealand
Aug 01 '15 - Aug 24 '15 6 5 00:04:28 66.67 29
Aug 01 '14 - Aug 24 '14 0 0 0 0.00 0
% change 100.00% 100.00% 100.00% 100.00% 100.00%
Canada
Aug 01 '15 - Aug 24 '15 4 4 00:00:45 50.00 18
Aug 01 '14 - Aug 24 '14 0 0 0 0.00 0
% change 100.00% 100.00% 100.00% 100.00% 100.00%
South Africa
Aug 01 '15 - Aug 24 '15 3 3 00:00:17 25.00 9
Aug 01 '14 - Aug 24 '14 0 0 0 0.00 0
% change 100.00% 100.00% 100.00% 100.00% 100.00%

9. Top Landing Pages
Sessions New Users % New Sessions Bounce rate (%) Page Views/Session Avg Session Duration(Seconds) Organic searches
/index.php 932 578 62.02 29.72 6 00:04:03 481
/products/category.php?id=1 344 291 84.59 52.62 4 00:01:23 59
/products/product.php?id=34 59 53 89.83 42.37 4 00:01:58 3
/products/category.php?id=5 52 34 65.38 21.15 6 00:03:54 0
/products/index.php 49 25 51.02 12.24 6 00:03:51 28
/products/product.php?id=56 34 29 85.29 67.65 2 00:00:28 1
/products/product.php?id=95 33 28 84.85 51.52 4 00:01:32 0
/products/product.php?id=15 32 23 71.88 71.88 1 00:00:11 1
/products/category.php?id=9 31 11 35.48 38.71 5 00:02:43 0
/products/product.php?id=13 26 17 65.38 46.15 3 00:00:27 0
/products/product.php?id=58 24 23 95.83 66.67 1 00:00:13 0
/products/category.php?id=4 21 12 57.14 28.57 8 00:06:30 0
/catalogue.php 19 7 36.84 57.89 3 00:00:50 9
/products/product.php?id=19 19 16 84.21 42.11 4 00:01:20 2
/products/product.php?id=30 19 14 73.68 26.32 6 00:02:34 9
/products/category.php?id=3 17 14 82.35 41.18 3 00:01:17 1
/products/product.php?id=91 15 11 73.33 46.67 2 00:02:04 0
/contact/index.php 13 9 69.23 30.77 2 00:01:33 10
/products/category.php?id=7 12 7 58.33 50.00 7 00:04:01 0
/products/product.php?id=23 12 11 91.67 25.00 3 00:03:29 0

10. Search Queries
Users Organic searches Bounce rate (%) Page Views Avg Session Duration(Seconds) Total Session Duration
DVD Players 1,051 666 31.05 8,564 00:03:34 14:04:53
Bluray Players 1 0 45.71 162 00:06:20 03:42:06
3D TVs 7 0 42.86 56 00:03:58 00:27:46
Microwave 6 0 50.00 20 00:00:15 00:01:33
LED TVs 5 0 16.67 25 00:02:32 00:15:15
Refrigerator 3 0 75.00 6 00:00:04 00:00:16
Coffee Maker 4 0 50.00 7 00:00:31 00:02:04
Air Wash 4 0 100.00 4 00:00:00 00:00:00
LED lamps 4 0 75.00 8 00:00:26 00:01:44
Vacuum cleaner 1 0 75.00 11 00:01:01 00:04:06
Campaign Performance
1443
1443
539
539
(not set) Felton Industries - Search Network
Sessions New Users % New Sessions Bounce rate (%) Page Views/Session Avg Session Duration(Seconds) Organic searches
Big Electronics 1,443 914 63.34 31.05 5 00:03:34 666
Big Electronics - Search Network 539 428 79.41 58.63 3 00:01:16 0

11. Page Flow
Recommendations
1. a
2. b
3. c
4. d
5. e