1. Beauty and Personal Care in Portugal
Report Details:
Published:October 2012
No. of Pages: 133
Price: Single User License – US$2400
The economic climate in 2011 led sales of beauty and personal care products to decline, as
consumers tightened their budgets. In particular during the second half of the year, the crisis in
Portugal dominated newspaper, press and media articles; these were generally pessimistic about
the economic situation. As a result, mature categories such as fragrances, skin care and sets/kits
suffered the most. Price-sensitivity is now the reality for the majority of Portuguese consumers,
who use...
Euromonitor International''s Beauty and Personal Care in Portugal report offers a comprehensive
guide to the size and shape of the market at a national level. It provides the latest retail sales data
2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the
market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics,
Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men''s Grooming, Oral Care,
Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.

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Major points covered in Table of Contents of this report include
BEAUTY AND PERSONAL CARE IN PORTUGAL
Euromonitor International
October 2012
LIST OF CONTENTS AND TABLES
Executive Summary
the Performance of Beauty and Personal Care Takes A Negative Turn
Product Offers and Strong Price Competition
Private Label Has A Better Image and Sees A Slight Increase in Penetration
Premium Products Suffer Huge Pressure
Further Decline Expected Over the Forecast Period
Key Trends and Developments
Economic Situation Largely Determines Performance
Consumers Down-trade From Premium Products, Benefiting Other Price Segments
Consumers Remain Focused on Prices and Promotions
Supermarkets Continues To Increase in Popularity
Opportunities in the Men''s Segment
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 3 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 4 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 5 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 6 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 7 Beauty and Personal Care Brand Shares 2008-2011
Table 8 Penetration of Private Label by Category 2006-2011
Table 9 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 10 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis
2011
Table 11 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 12 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 13 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 14 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Ach Brito & Cia Lda in Beauty and Personal Care (portugal)
Strategic Direction
Key Facts

3. Summary 2 Ach Brito & Cia Lda: Key Facts
Company Background
Competitive Positioning
Summary 3 Ach Brito & Cia: Competitive Position 2011
Couto SA in Beauty and Personal Care (portugal)
Strategic Direction
Key Facts
Summary 4 Couto SA: Key Facts
Company Background
Competitive Positioning
Dermoteca-produtos Quimicos E Dermatologicos SA in Beauty and Personal Care (portugal)
Strategic Direction
Key Facts
Summary 5 Dermoteca - Produtos Químicos e Dermatológicos SA : Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Dermoteca - Produtos Químicos e Dermatológicos SA : Competitive Position 2011
Sephora Portugal Perfumeria Lda in Beauty and Personal Care (portugal)
Strategic Direction
Key Facts
Summary 7 Sephora Portugal Perfumeria Lda: Key Facts
Summary 8 Sephora Portugal Perfumeria Lda: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 9 Sephora Portugal Perfumeria Lda: Private Label Portfolio
Competitive Positioning
Summary 10 Sephora Portugal Perfumeria Lda: Competitive Position 2011
Tudo Azul SA in Beauty and Personal Care (portugal)
Strategic Direction
Key Facts
Summary 11 Tudo Azul SA: Key Facts
Company Background
Competitive Positioning
Summary 12 Tudo Azul SA: Competitive Position 2011
Unilever Jerónimo Martins Lda in Beauty and Personal Care (portugal)
Strategic Direction
Key Facts
Summary 13 Unilever Jerónimo Martins Lda : Key Facts
Company Background
Competitive Positioning

4. Summary 14 Unilever Jerónimo Martins Lda: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Baby and Child-specific Products by Category: Value 2006-2011
Table 16 Sales of Baby and Child-specific Products by Category: % Value Growth 2006-2011
Table 17 Baby and Child-specific Products Premium Vs Mass % Analysis 2006-2011
Table 18 Baby and Child-specific Products Company Shares 2007-2011
Table 19 Baby and Child-specific Products Brand Shares 2008-2011
Table 20 Baby and Child-specific Products Premium Brand Shares 2008-2011
Table 21 Baby and Child-specific Skin Care Brand Shares 2008-2011
Table 22 Baby and Child-specific Sun Care Brand Shares 2008-2011
Table 23 Forecast Sales of Baby and Child-specific Products by Category: Value 2011-2016
Table 24 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2011-
2016
Table 25 Forecast Baby and Child-specific Products Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Bath and Shower by Category: Value 2006-2011
Table 27 Sales of Bath and Shower by Category: % Value Growth 2006-2011
Table 28 Bath and Shower Premium Vs Mass % Analysis 2006-2011
Table 29 Bath and Shower Company Shares 2007-2011
Table 30 Bath and Shower Brand Shares 2008-2011
Table 31 Bath and Shower Premium Brand Shares 2008-2011
Table 32 Forecast Sales of Bath and Shower by Category: Value 2011-2016
Table 33 Forecast Sales of Bath and Shower by Category: % Value Growth 2011-2016
Table 34 Forecast Bath and Shower Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 35 Sales of Colour Cosmetics by Category: Value 2006-2011
Table 36 Sales of Colour Cosmetics by Category: % Value Growth 2006-2011
Table 37 Colour Cosmetics Premium Vs Mass % Analysis 2006-2011
Table 38 Colour Cosmetics Company Shares 2007-2011
Table 39 Colour Cosmetics Brand Shares 2008-2011

5. Table 40 Eye Make-up Brand Shares 2008-2011
Table 41 Facial Make-up Brand Shares 2008-2011
Table 42 Lip Products Brand Shares 2008-2011
Table 43 Nail Products Brand Shares 2008-2011
Table 44 Colour Cosmetics Premium Brand Shares 2008-2011
Table 45 Forecast Sales of Colour Cosmetics by Category: Value 2011-2016
Table 46 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 47 Sales of Deodorants by Category: Value 2006-2011
Table 48 Sales of Deodorants by Category: % Value Growth 2006-2011
Table 49 Deodorants Premium Vs Mass % Analysis 2006-2011
Table 50 Deodorants Company Shares 2007-2011
Table 51 Deodorants Brand Shares 2008-2011
Table 52 Deodorants Premium Brand Shares 2008-2011
Table 53 Forecast Sales of Deodorants by Category: Value 2011-2016
Table 54 Forecast Sales of Deodorants by Category: % Value Growth 2011-2016
Table 55 Forecast Deodorants Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 56 Sales of Depilatories by Category: Value 2006-2011
Table 57 Sales of Depilatories by Category: % Value Growth 2006-2011
Table 58 Depilatories Company Shares 2007-2011
Table 59 Depilatories Brand Shares 2008-2011
Table 60 Forecast Sales of Depilatories by Category: Value 2011-2016
Table 61 Forecast Sales of Depilatories by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Sales of Fragrances by Category: Value 2006-2011
Table 63 Sales of Fragrances by Category: % Value Growth 2006-2011
Table 64 Fragrances Company Shares 2007-2011
Table 65 Fragrances Brand Shares 2008-2011
Table 66 Men''s Premium Fragrances Brand Shares 2008-2011

6. Table 67 Women''s Premium Fragrances Brand Shares 2008-2011
Table 68 Forecast Sales of Fragrances by Category: Value 2011-2016
Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2011-2016
Table 70 Sales of Fragrances by Concentration: % Value Analysis 2006-2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 71 Sales of Hair Care by Category: Value 2006-2011
Table 72 Sales of Hair Care by Category: % Value Growth 2006-2011
Table 73 Hair Care Premium Vs Mass % Analysis 2006-2011
Table 74 Sales of Styling Agents by Type: % Value Breakdown 2006-2011
Table 75 Hair Care Company Shares 2007-2011
Table 76 Hair Care Brand Shares 2008-2011
Table 77 Styling Agents Brand Shares 2008-2011
Table 78 Colourants Brand Shares 2008-2011
Table 79 Salon Hair Care Company Shares 2007-2011
Table 80 Salon Hair Care Brand Shares 2008-2011
Table 81 Hair Care Premium Brand Shares 2008-2011
Table 82 Forecast Sales of Hair Care by Category: Value 2011-2016
Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2011-2016
Table 84 Forecast Hair Care Premium Vs Mass % Analysis 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 85 Sales of Men''s Grooming by Category: Value 2006-2011
Table 86 Sales of Men''s Grooming by Category: % Value Growth 2006-2011
Table 87 Sales of Men''s Razors and Blades by Type: % Value Breakdown 2007-2011
Table 88 Men''s Grooming Company Shares 2007-2011
Table 89 Men''s Grooming Brand Shares 2008-2011
Table 90 Men''s Razors and Blades Brand Shares 2008-2011
Table 91 Forecast Sales of Men''s Grooming by Category: Value 2011-2016
Table 92 Forecast Sales of Men''s Grooming by Category: % Value Growth 2011-2016
Table 93 Sales of Body Shavers by Type: % Value Analysis 2006-2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data

7. Table 94 Sales of Oral Care by Category: Value 2006-2011
Table 95 Sales of Oral Care by Category: % Value Growth 2006-2011
Table 96 Sales of Toothbrushes by Category: Value 2006-2011
Table 97 Sales of Toothbrushes by Category: % Value Growth 2006-2011
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2007-2011
Table 99 Oral Care Company Shares 2007-2011
Table 100 Oral Care Brand Shares 2008-2011
Table 101 Toothpaste Brand Shares 2008-2011
Table 102 Mouthwashes/Dental Rinses Brand Shares 2008-2011
Table 103 Forecast Sales of Oral Care by Category: Value 2011-2016
Table 104 Forecast Sales of Oral Care by Category: % Value Growth 2011-2016
Table 105 Forecast Sales of Manual and Power Toothbrushes by Category: Value 2011-2016
Table 106 Forecast Sales of Manual and Power Toothbrushes by Category: % Value Growth
2011-2016
Table 107 Sales of Manual Toothbrushes by Type: % Value Analysis 2006-2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 108 Sales of Skin Care by Category: Value 2006-2011
Table 109 Sales of Skin Care by Category: % Value Growth 2006-2011
Table 110 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2011
Table 111 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-
2011
Table 112 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-
2011
Table 113 Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011
Table 114 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011
Table 115 Skin Care Company Shares 2007-2011
Table 116 Skin Care Brand Shares 2008-2011
Table 117 Facial Moisturisers Brand Shares 2008-2011
Table 118 Anti-agers Brand Shares 2008-2011
Table 119 Firming/Anti-cellulite Body Care Brand Shares 2008-2011
Table 120 General Purpose Body Care Brand Shares 2008-2011
Table 121 Skin Care Premium Brand Shares 2008-2011
Table 122 Forecast Sales of Skin Care by Category: Value 2011-2016
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects

8. Category Data
Table 124 Sales of Sun Care by Category: Value 2006-2011
Table 125 Sales of Sun Care by Category: % Value Growth 2006-2011
Table 126 Sun Care Premium Vs Mass % Analysis 2006-2011
Table 127 Sun Care Company Shares 2007-2011
Table 128 Sun Care Brand Shares 2008-2011
Table 129 Sun Care Premium Brand Shares 2008-2011
Table 130 Forecast Sales of Sun Care by Category: Value 2011-2016
Table 131 Forecast Sales of Sun Care by Category: % Value Growth 2011-2016
Table 132 Forecast Sun Care Premium Vs Mass % Analysis 2011-2016
Table 133 Sales of Sun Protection by Formulation: % Value Analysis 2006-2011
Table 134 Sales of Self-Tanning by Formulation: % Value Analysis 2006-2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 135 Sales of Sets/Kits: Value 2006-2011
Table 136 Sales of Sets/Kits: % Value Growth 2006-2011
Table 137 Sets/Kits Premium Vs Mass % Analysis 2006-2011
Table 138 Sets/Kits Company Shares 2007-2011
Table 139 Sets/Kits Brand Shares 2008-2011
Table 140 Sets/Kits Premium Brand Shares 2008-2011
Table 141 Forecast Sales of Sets/Kits: Value 2011-2016
Table 142 Forecast Sales of Sets/Kits: % Value Growth 2011-2016
Table 143 Forecast Sets/Kits Premium Vs Mass % Analysis 2011-2016
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