1. Czech Republic Beer Market Insights 2012
Report Details:
Published:September 2012
No. of Pages: 101
Price: Single User License – US$8000
Product Synopsis
A detailed market research report on the Czech Republic beer industry. Researched and
published by Canadean.
Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Czech Republic beer industry,
published by Canadean. The report covers total market (on- and off-premise) and includes
valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution
channels, market valuation and pricing.
What is the current market landscape and what is changing?
The warmer autumn months combined with the stabilization of the economic situation helped to
drive beer sales which after three years of decline saw the first signs of recovery. Consumers are
switching away from traditional vycepni beer to stronger beers, especially 11º lager, but young
consumers are becoming more experimental and choose lower alcohol beers, especially flavored
options. Domestic sales thus bounced back. Consumers are now turning away from internationally
owned brands and are more willing to experiment with new flavors. They are also opting for a
better taste and savoring it for longer rather than drinking a large quantity of lager which is typical
of old, traditional drinkers
What are the key drivers behind recent market changes?
Warmer autumn months combined with the stabilization of the economic situation. It seems that
the young drinkers are now more prepared to experiment and are looking for quality rather than
quantity.
What makes this report unique and essential to read?
The Czech Republic Beer Market Insight report is designed for clients needing a quality in-depth
understanding of the dynamics and structure of the Beer market. The report provides a much more
granular and detailed data set than our competitors. All data has been researched, brand
upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews

2. with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the
dynamics and structure of the Czech Republic Beer industry. Data includes volumes from 2007 to
2011 plus forecasts for 2012, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super
premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands
and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains
brewer profiles for top major brewers
This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends
in the key sub-channels. Packaging data includes consumption volumes by pack material, type,
size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing
data, including beer consumption by price segment/distribution channel and selected consumer
beer prices are also included.
Key Market Issues
2011 was marked by hectic activity as most brewers were busying themselves with launching new
brands or variations
The Czech market now offers around 550 different brands, up by 100 new options just over one
year
The economic uncertainty still continues to force many consumers to buy off-premise, rather than
drink in pubs
Exports also recovered as the economic situation in Europe stabilized for most of the year
NrPET has become accepted for outdoor activities, with many of the leading brewers now offering
their brands in this packaging.
Key Highlights
Young consumers are becoming more experimental and choose lower alcohol beers, especially
flavored options. Domestic sales thus bounced back by a healthy 3% in 2011 as a result.
Significant growth was seen in demand for 11° lager variants of local smaller brands and all the

3. leading brewers have now launched such products.
The leader, Pilsner Urquell's Gambrinus (SABMiller), continued to lose share, although it still
remains the leading brand by far, with volumes declining to 20% of the market in 2011. Its position
however remains unchallenged.
The no alcohol beers experienced a growth again driven by Radegast Birell (SABMiller), Frii
(Heineken) and Staropramen Nealko. In fact most of the segment experienced growth as stricter
driving legislation is in force.
Private Label sales grew again last year largely due to Lidl Deep brand which gained quick
popularity while most other Private Label brands were losing appeal as consumers treated
themselves to stronger more expensive beers.
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Major points covered in Table of Contents of this report include
"Canadean Czech Republic Beer Market Insights Report 2012
Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table - Population Size and Growth, 1991-2014F
Table - East Europe Population Size and Growth, 2001-2012F
Table - Economic Indicators, 2003-2013F
Table - East Europe Commercial Beverage Consumption - Per Capita, 2001-2012F
Table - East Europe Commercial Beverage Consumption - Per Capita, % Share, 2001-2012F
Table - East Europe Beverage Consumption Per Capita, Growth, 2002-2012F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 - Taxation Base
Table 1.5.2 - Historical Excise Rates of Beer
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength

4. Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importer, 2011
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011
Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011
Table 3.5.1 - Leading Retail Groups for Beer - Number/% Share, 2007-2011
Table 3.5.2 - Leading Retail Groups for Beer - Turnover/% Share, 2007-2011
Table 3.8 - Leading Importers and Distributors, 2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012
Table 3.11 - Beer Consumption by Type/Brand - Tmave/Polotmave, 2007-2011

5. DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2001-2012F
Commercial Beverage Consumption Per Capita, % Share, 2001-2012F
Commercial Beverage Consumption Per Capita, Growth, 2001-2012F
Commercial Beverage Consumption, Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption, Growth, 2001-2012F
Consumption of FABs and Cider, 1999-2012F
Beer Foreign Trade by Country (Imports), 2008-2012F
Beer Foreign Trade by Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F
Beer Distribution: On-Premise v Off-Premise, 2008-2012F
Section 4 Brewer Profiles
BREWER PROFILES
BUDEJOVICKY BUDVAR
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Breweries, Capacity, 000s HL
Table - Budejovicky Budvar Full Brand List, ABV%, Pack Type
Table - Budejovicky Budvar Brand Volumes, 2008-2011
HEINEKEN CESKA REPUBLIKA
Ownership/Shareholders

6. Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Heineken Ceska Republika Full Brand List, ABV%, Pack Type
Table - Heineken Ceska Republika Brand Volumes, 2008-2011
K BREWERY TRADE AS
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - K Brewery Full Brand List, ABV%, Pack Type
Table - K Brewery Trade Brand Volumes, 2008-2011
PLZENSKY PRAZDROJ (PILSNER URQUELL GROUP)
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Pilsner Urquell Group Full Brand List, ABV%, Pack Type
Table - Pilsner Urquell Group Brand Volumes, 2007-2011
PMS PREROV
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - PMS Prerov Full Brand List, ABV%, Pack Type
Table - PMS Prerov Brand Volumes, 2007-2011
PIVOVARY STAROPRAMEN
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Breweries, Capacity, 000s HL
Table - Pivovary Staropramen Full Brand List, ABV%, Pack Type
Table - Pivovary Staropramen Brand Volumes, 2007-2011

7. SMALLER BREWERS
PIVOVAR SVIJANY AS (Brands, Volume (000s HL) 2011, Comment)
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
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