1. Emerging Opportunities in the China Cards and Payments
Market: Market Size, Trends and Drivers, Strategies, Products
and Competitive Landscape
Report Details:
Published:November 2012
No. of Pages: 90
Price: Single User License – US$4495
Synopsis
The report provides market analysis, information and insights into China's cards and payments
market, including:
•Current and forecast values for each segment of the Chinese cards and payment market
including debit cards, credit cards, prepaid cards and charge cards.
•Comprehensive analysis of the industry’s market attractiveness and future growth areas.
•Analysis of various market drivers and regulations governing China's cards and payment market.
•Detailed analysis of the marketing strategies adopted for selling prepaid cards used by various
bankers and other institutions in the market.
•Comprehensive analysis of consumer attitudes and their buying preferences for cards.
•Competitive landscape of China's cards and payments market.
Executive summary
The card market in China exhibited double digit growth both in value and volume terms during the
review period. The debit card market grew at a CAGR of 17.27% during the review period in value
terms. In volume terms the growth was even significant and was 47.6%. Similarly the credit card
market grew at a CAGR of 34.1% in volume terms during the review period. In value terms the
market grew by 60.0%. Both the debit and credit card market are expected to grow positively in
value and volume terms during the forecast period. A notable tendency in the card market is that
consumers use credit and debit cards for making high-value transactions. This has generated a
massive growth in value terms both in the debit and credit card segments. Debit and credit cards
are expected to be used for effecting high-value transactions in the forecast period. The debit card
and credit card market is expected to grow at a CAGR of 47.6% and 60% respectively in value
terms during the forecast period.
Scope
This report provides a comprehensive analysis of the Chinese cards and payments market.
•It provides current values for the Chinese cards and payments market for 2011 and forecast
figures for 2016.

2. •It details the different macroeconomic, infrastructural, consumer and business drivers affecting
the Chinese cards and payments industry.
•It outlines the current regulatory framework in the industry.
•It details the marketing strategies used by various bankers and other institutions.
•It profiles the major banks in China's cards and payments market.
Key highlights
•The debit card and credit card market is expected to grow at a CAGR of 47.6% and 60.0%
respectively in value terms during the forecast period. This tendency reflects a huge potential for
expanding cards to tap daily low-value transactions in the market.
•The People's Bank of China (PBC) has tightened rules in the credit and prepaid card market. The
prepaid gift card market is allegedly used for money laundering and tax evasion by corporates. To
counter this, the central bank has introduced legislation regarding the validity of prepaid cards.
•Domestic banks have an edge in the debit and credit card market as they have partnered with
domestic service providers to bundle card products with a range of value-added services
targeting different customer demographics.
•Many rural banks now offer advanced card products which are customized for the individual user
segment. These are accompanied by a range of value-added services and have had the effect of
improving card literacy in rural markets.
•A key driver of the cards and payments market in China is the gift card category. The annual
expenditure on gift cards in 2011 was US$183 billion. Gift cards have the potential for growth as
demand is rising from the both retail and corporate categories.
Reasons to buy
•Make strategic business decisions using historic and forecast market data related to China's
cards and payments market and each market within it.
•Understand the key market trends and growth opportunities within China's cards and payments
market.
•Assess the competitive dynamics in China's cards and payments market.
•Gain insights into the marketing strategies used for selling various types of cards in China.
•Gain insights into key regulations governing China's cards and payment market.
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Major points covered in Table of Contents of this report include
Table of Contents
1 Executive Summary
2 Market Attractiveness and Future Prospects of Cards and Payments Industry
3 Analysis of Cards and Payments Market Drivers
3.1 Macroeconomic Fundamentals
3.1.1 GDP growth
3.1.2 Low Unemployment Rate

3. 3.1.3 Growth of Per-Capita GDP
3.1.4 Loose Monetary Policy
3.1.5 Growth Oriented Fiscal Policy
3.2 Infrastructure Drivers
3.2.1 Dual Interface Cards
3.2.2 Bank Card Testing Laboratory
3.2.3 Digital Wallet
3.2.4 Neal Field Communication (NFC)
3.3 Business Drivers
3.3.1 Retail Spending
3.3.2 Growth of Remittances
3.3.3 Growth of Gift Cards and Closed Loop Prepaid Cards
3.3.4 Growth of Online Commerce
3.4 Consumer Drivers
3.4.1 Urbanization
3.4.2 Emerging middle class segments
3.4.3 Growth of luxury spending
3.4.4 Customs and Practices
3.5 Card Fraud Statistics
3.5.1 By channel
3.6 Regulatory Framework in China
3.6.1 Payment Guidelines by China Union Pay according to Electronic Payment Guidelines, CUP
3.6.2 CBRC risk management framework
3.6.3 CBRC credit card regulation relating to protection of consumer's personal data
3.6.4 Rules governing foreign bank entry and establishment
3.6.5 Regulation pertaining to Know Your Customer (KYC)
3.6.6 Anti-money laundering legislation
3.6.7 Central bank regulations related to prepaid cards
3.6.8 Prepaid card market entry rule
4 Emerging Consumer Attitudes and Trends
4.1 Market Segmentation and Targeting
4.2 Consumer Preference
4.3 Online Buying Behaviour
4.4 Preferred Payment Methods
5 Competitive Landscape and Industry Dynamics
5.1 Market Share Analysis by Payment Channels
5.2 Debit Cards Market Share
5.2.1 By Bank
5.2.2 By Scheme
5.3 Credit Cards Market Share
5.3.1 By Bank
5.3.2 By Scheme

4. 5.4 Charge Cards Market Share
5.4.1 By Scheme
6 Strategies Adopted by Key Players
6.1 Market Entry Strategies
6.2 Marketing / Product Strategy
6.2.1 Debit Cards
6.2.2 Credit Cards
6.2.3 Prepaid Cards
6.3 Pricing Strategies
7 Market Size and Growth Potential of Payment Card Industry
7.1 Market Share Analysis by Type of Card
7.2 Total Market Size and Forecast of Card Industry
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.3 Debit Card Market Size and Forecast
7.3.1 Analysis by number of cards
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.3.4 Other key performance indicators
7.4 Prepaid Card Market Size and Forecast
7.4.1 Analysis by number of cards
7.4.2 Analysis by segments – open loop and closed loop cards
7.5 Charge Card Market Size and Forecast
7.5.1 Analysis by number of cards
7.5.2 Analysis by transaction value
7.5.3 Analysis by Transaction Volume
7.6 Credit Card Market Size and Forecast
7.6.1 Analysis by number of cards
7.6.2 Analysis by transaction value
7.6.3 Analysis by transaction volume
7.6.4 Other key performance indicators
8 Company Profiles, Product, and Marketing Strategies
8.1 Shanghai Rural Commercial Bank (SRCB)
8.1.1 Strategies
8.1.2 Debit Cards offered
8.1.3 Credit Cards offered
8.2 Bank of China
8.2.1 Strategies
8.2.2 Debit Cards offered
8.2.3 Credit Cards Offered
8.2.4 Prepaid Cards Offered

5. 8.3 Industrial and Commercial Bank of China Limited
8.3.1 Strategies
8.3.2 Debit Cards Offered
8.3.3 Credit Cards Offered
9 Appendix
9.1 Methodology
9.2 Definitions
9.3 Contact Us
9.4 About Timetric
9.4.1 Our Approach
9.5 Services
9.6 Disclaimer
List of Tables
Table 1: Interest Rate Changes by People’s Bank of China, 2008–2012
Table 2: China Payment Channels (CNY Million), 2007 and 2011
Table 3: Market Entry Strategies of Various Foreign Corporate and Retail Bank
Table 4: Debit Card Fee of Selected Banks
Table 5: China Cards Market by Type of Card (Number in Thousands), 2007–2016
Table 6: China Cards Market Size by Volume (Thousands), 2007–2016
Table 7: China Cards Market Size by Transaction Value (CNY Million), 2007–2016
Table 8: China Cards Market Size by Transaction Value (US$ Million), 2007–2016
Table 9: China Cards Market Size by Transaction Volume (Million), 2007–2016
Table 10: China Debit Card Category Market Size (Thousands), 2007–2016
Table 11: China Debit Card Category Market Size (CNY Million), 2007–2016
Table 12: China Debit Card Category Market Size (US$ Million), 2007–2016
Table 13: China Debit Card Category Market Size by Transaction Volume (Million), 2007–2016
Table 14: China Card Category Market Size by Frequency of Use (Transaction/Card/Year),
2007–2016
Table 15: China Prepaid Card Category Market Size (Thousands), 2007–2016
Table 16:China Open-Loop Prepaid Cards Category Market Size (Thousands), 2007–2016
Table 17: China Closed-Loop Prepaid Cards Category Market Size (Thousands), 2007–2016
Table 18: China Prepaid Cards Category Market Size (CNY Million), 2007–2016
Table 19: China Prepaid Cards Category Market Size (US$ Million), 2007–2016
Table 20: China Charge Card Category Market Size (Thousands), 2007–2016
Table 21: China Charge Card Category Market Size (CNY Million), 2007–2016
Table 22: China Charge Card Category Market Size (US$ Million), 2007–2016
Table 23: China Charge Card Category Market Size by Transaction Volume (Million), 2007–2016
Table 24: China Charge Card Category Market Size by Frequency of Use
(Transaction/Card/Year), 2007–2016
Table 25: China Credit Card Category Market Size by Volume (Thousands), 2007–2016
Table 26: China Credit Card Category Market Size by Transaction Value (CNY Million),
2007–2016

6. Table 27: China Credit Card Category Market Size by Transaction Value (US$ Million), 2007–2016
Table 28: China Credit Card Category Market Size by Transaction Volume (Million), 2007–2016
Table 29: China Credit Card Category Market Size by Frequency of Use, 2007–2016
Table 30: China Credit Card Category Market Size by Average Transaction Value (CNY),
2007–2016
Table 31: China Credit Card Category Market Size by Average Transaction Value (US$),
2007–2016
Table 32: Specific Discounts That Can be Availed by Yintong Card Users
Table 33: Cards and Payments Key Definitions
List of Figures
Figure 1: Current and Future Prospects of Various Cards in China
Figure 2: Growth Potential of The China Cards And Payments Market by Area of Usage
Figure 3: Macroeconomic Climate Index in China
Figure 4: Gross Domestic Product at Constant Price Growth (%), 2007-2016
Figure 5: China Unemployment Rate (%), 2007–2011
Figure 6: Retail Sales Growth in China (CNY Billion), 2007-2011
Figure 7: Growth Rate of Urban and Rural Population (%), 2007-2011
Figure 8: Card Fraud Statistics by Region (US$ Million), 2007–2011
Figure 9: China Card Fraud Statistics by Channel (CNY Million), 2007–2011
Figure 10: China Cards and Payments Market Segmentation by Card Type
Figure 11: Market Segmentations of Major Banks by Card Type
Figure 12: Consumer Preferences for Various Types of Card
Figure 13: Online Retail Market in China, 2008-2011 (CNY Billion)
Figure 14: Internet Users in China (Million), 2006-2011
Figure 15: Mode Of Access to Online-Commerce (%), China
Figure 16: Market Share of Online Shopping Categories (%), 2011
Figure 17: Top Reasons to Buy Online
Figure 18: Preferred Online Payment Methods (%), 2007
Figure 19: Share of Different Payment Channel in China (%), 2011
Figure 20: China Value and Growth of Cash Transactions (CNY Million), 2007–2011
Figure 21: China Value and Growth of Cards Payment (CNY Million), 2007–2011
Figure 22: China Value and Growth of Check Payment (CNY Million), 2007–2011
Figure 23: China Debit Card Market Share by Banks (%), 2011
Figure 24: China Debit Card Market Share by Schemes (%), 2011
Figure 25: China Credit Card Market Share by Bank (%), 2011
Figure 26: China Credit Card Market Share by Schemes (%), 2011
Figure 27: China Charge Card Market Share by Schemes (%), 2011
Figure 28: Card Marketing Strategies of Banks
Figure 29: China Cards Market by Type of Card (%), 2007–2016
Figure 30: China Cards Market Size by Volume (Thousands), 2007–2016
Figure 31: China Cards Market Size by Transaction Value (CNY Million), 2007–2016
Figure 32: China Cards Market Size by Transaction Volume (Million), 2007–2016

7. Figure 33: China Debit Card Category Market Size (Thousands), 2007–2016
Figure 34: China Debit Card Category Market Size (CNY Million), 2007–2016
Figure 35: China Debit Card Category Market Size by Transaction Volume (Million), 2007–2016
Figure 36: China Card Category Market Size by Frequency of Use (Transaction/Card/Year),
2007–2016
Figure 37: Debit Card Usage ATMs and POS Terminals (Thousands), 2007–2016
Figure 38: China Prepaid Card Category Market Size (Thousands), 2007–2016
Figure 39: China Open-Loop Prepaid Cards Category Market Size (Thousands), 2007–2016
Figure 40: China Closed-Loop Prepaid Cards Category Market Size (Thousands), 2007–2016
Figure 41: China Prepaid Cards Category Market Size (CNY Million), 2007–2016
Figure 42: China Charge Card Category Market Size (Thousands), 2007–2016
Figure 43: China Charge Card Category Market Size (CNY Million), 2007–2016
Figure 44: China Charge Card Category Market Size by Transaction Volume (Million), 2007–2016
Figure 45: China Charge Card Category Market Size by Frequency of
Use(Transaction/Card/Year),
Figure 46: China Credit Card Category Market Size by Volume (Thousands), 2007–2016
Figure 47: China Credit Card Category Market Size by Transaction Value (CNY Million),
2007–2016
Figure 48: China Credit Card Category Market Size by Transaction Volume (Million), 2007–2016
Figure 49: China Credit Card Category Market Size by Frequency of Use, 2007–2016
Figure 50: China Credit Card Category Market Size by Average Transaction Value (CNY),
2007–2016
Figure 51: Shanghai Rural Commercial Bank (SRCB), Segmentation of Cards Offered
Figure 52: Bank of China, Segmentation of Cards Offered
Figure 53: Industrial and Commercial Bank of China Limited, Segmentation of Cards Offered
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