1. Home Care in Nigeria
Report Details:
Published:November 2012
No. of Pages: 50
Price: Single User License – US$2400
With increasingly urban lifestyles and the increasing sophistication of consumers, the home care
category posted a stronger performance in 2011 than the review period as a whole. Rising
incomes and the increasing number of people with white collar jobs in urban areas in 2011
resulted in consumers moving away from known traditional means of home care to more modern
methods.
Euromonitor International''s Home Care in Nigeria market report offers a comprehensive guide to
the size and shape of the market at a national level. It provides the latest retail sales data (historic
date range), allowing you to identify the sectors driving growth. It identifies the leading companies,
the leading brands and offers strategic analysis of key factors influencing the market - be they new
product developments, packaging innovations, economic/lifestyle influences, distribution or pricing
issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes,
Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years'' experience of publishing market research reports,
business reference books and online information systems. With offices in London, Chicago,
Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a
network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.

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Major points covered in Table of Contents of this report include
HOME CARE IN NIGERIA
Euromonitor International
November 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Increasing Sophistication and Growing Urbanisation Drive 2011 Growth
Manufacturers Leverage Import Ban and Tariffs To Build Sales
Unilever Nigeria Plc Maintains Its Strong Position
Modern Retail Channels Continue To Build Share
Positive Growth Expected in the Forecast Period
Market Indicators
Table 1 Households 2006-2011
Market Data
Table 2 Sales of Home Care Household Care by Category: Value 2006-2011
Table 3 Sales of Home Care Household Care by Category: % Value Growth 2006-2011
Table 4 Home Care Company Shares 2007-2011
Table 5 Home Care Brand Shares 2008-2011
Table 6 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 7 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 8 Forecast Sales of Home Care by Category: Value 2011-2016
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Gongoni Co Ltd in Home Care (nigeria)
Strategic Direction
Key Facts
Summary 2 Gongoni Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Gongoni Co Ltd: Competitive Position 2011
Nigerian-german Chemicals Plc in Home Care (nigeria)
Strategic Direction
Key Facts
Summary 4 Nigerian-German Chemicals Plc: Key Facts
Summary 5 Nigerian-German Chemicals Plc: Operational Indicators
Company Background

3. Production
Competitive Positioning
Summary 6 Nigerian-German Chemicals Plc Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 10 Sales of Air Care by Category: Value 2006-2011
Table 11 Sales of Air Care by Category: % Value Growth 2006-2011
Table 12 Air Care Company Shares 2007-2011
Table 13 Air Care Brand Shares 2008-2011
Table 14 Forecast Sales of Air Care by Category: Value 2011-2016
Table 15 Forecast Sales of Air Care by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Bleach: Value 2006-2011
Table 17 Sales of Bleach: % Value Growth 2006-2011
Table 18 Bleach Company Shares 2007-2011
Table 19 Bleach Brand Shares 2008-2011
Table 20 Forecast Sales of Bleach: Value 2011-2016
Table 21 Forecast Sales of Bleach: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 22 Household Possession of Dishwashers 2006-2011
Category Data
Table 23 Sales of Dishwashing by Category: Value 2006-2011
Table 24 Sales of Dishwashing by Category: % Value Growth 2006-2011
Table 25 Dishwashing Company Shares 2007-2011
Table 26 Dishwashing Brand Shares 2008-2011
Table 27 Forecast Sales of Dishwashing by Category: Value 2011-2016
Table 28 Forecast Sales of Dishwashing by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects

4. Category Data
Table 29 Sales of Home Insecticides by Category: Value 2006-2011
Table 30 Sales of Home Insecticides by Category: % Value Growth 2006-2011
Table 31 Home Insecticides Company Shares 2007-2011
Table 32 Home Insecticides Brand Shares 2008-2011
Table 33 Forecast Sales of Home Insecticides by Category: Value 2011-2016
Table 34 Forecast Sales of Home Insecticides by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 35 Household Possession of Washing Machines 2006-2011
Category Data
Table 36 Sales of Laundry Care by Category: Value 2006-2011
Table 37 Sales of Laundry Care by Category: % Value Growth 2006-2011
Table 38 Sales of Laundry Aids by Category: Value 2006-2011
Table 39 Sales of Laundry Aids by Category: % Value Growth 2006-2011
Table 40 Sales of Laundry Detergents by Category: Value 2006-2011
Table 41 Sales of Laundry Detergents by Category: % Value Growth 2006-2011
Table 42 Laundry Care Company Shares 2007-2011
Table 43 Laundry Care Brand Shares 2008-2011
Table 44 Laundry Aids Company Shares 2007-2011
Table 45 Laundry Aids Brand Shares 2008-2011
Table 46 Laundry Detergents Company Shares 2007-2011
Table 47 Laundry Detergents Brand Shares 2008-2011
Table 48 Forecast Sales of Laundry Care by Category: Value 2011-2016
Table 49 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 50 Sales of Polishes by Category: Value 2006-2011
Table 51 Sales of Polishes by Category: % Value Growth 2006-2011
Table 52 Polishes Company Shares 2007-2011
Table 53 Polishes Brand Shares 2008-2011
Table 54 Forecast Sales of Polishes by Category: Value 2011-2016
Table 55 Forecast Sales of Polishes by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape

5. Prospects
Category Data
Table 56 Sales of Surface Care by Category: Value 2006-2011
Table 57 Sales of Surface Care by Category: % Value Growth 2006-2011
Table 58 Surface Care Company Shares 2007-2011
Table 59 Surface Care Brand Shares 2008-2011
Table 60 Forecast Sales of Surface Care by Category: Value 2011-2016
Table 61 Forecast Sales of Surface Care by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Sales of Toilet Care by Category: Value 2006-2011
Table 63 Sales of Toilet Care by Category: % Value Growth 2006-2011
Table 64 Toilet Care Company Shares 2007-2011
Table 65 Toilet Care Brand Shares 2008-2011
Table 66 Forecast Sales of Toilet Care by Category: Value 2011-2016
Table 67 Forecast Sales of Toilet Care by Category: % Value Growth 2011-2016
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