1. Indonesia Beer Market Insights 2012
Report Details:
Published:September 2012
No. of Pages: 50
Price: Single User License – US$2672
Product Synopsis
A detailed market research report on the Indonesia beer industry. Researched and published by
Canadean.
Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Indonesia beer industry, published
by Canadean. The report covers total market (on- and off-premise) and includes valuable insight
and analysis on beer market trends, brands, brewers, packaging, distribution channels, market
valuation and pricing.
What is the current market landscape and what is changing?
2011 was a tough year for most brewers, with the market remaining static.
What are the key drivers behind recent market changes?
A new tariff on alcoholic drinks saw excise on beer rise by 200%, which increased consumer
prices by around 40%
What makes this report unique and essential to read?
The Indonesia Beer Market Insight report is designed for clients needing a quality in-depth
understanding of the dynamics and structure of the Beer market. The report provides a much more
granular and detailed data set than our competitors. All data has been researched, brand
upwards, by an experienced ''on-the-ground'' industry analyst who conducts face-to-face
interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the
dynamics and structure of the Indonesia Beer industry. Data includes volumes from 2007 to 2011
plus forecasts for 2012, enabling historical and current trend analysis.

2. This report provides readers with in-depth market segmentation: mainstream, premium, super
premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands
and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains
brewer profiles of major brewers
This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends
in the key sub-channels. Packaging data includes consumption volumes by pack material, type,
size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing
data, including beer consumption by price segment/distribution channel and selected consumer
beer prices are also included.
Key Market Issues
The tax increase, combined with stagnant consumer purchasing power, meant that the beer
market as a whole, remained static. A decline in the beer market was prevented by population
growth and a concomitant increase in consumers of drinking age
As alcoholic companies cannot advertise via mass media, such as television and newspapers,
most players usually only engage in marketing activities in some EDA channels, such as cafes,
pubs, or hotels, with events such as sports or live music
With restrictions for selling alcohol less strict than a few years ago, the rapid growth of modern
retail and the emergence of new cafes in cities have provided brewers with a wider network of
distribution channels
Today, many young consumers have fewer objections when it comes to alcoholic drinks (although
the purchase age limit is still 18) and these consumers are eager to try beer. This interest is
supported by the increased availability of the beverage in the modern channel
Key Highlights
The beer market was static in 2011, a reflection of stagnating consumer purchasing power
Demographically, the population is significantly accelerating, as is the proportion of the population
reaching drinking age. Moreover, the number of female beer drinkers will proportionally rise,
helping the growth of Indonesia''s brewing industry
The growth of modern retailers throughout the past few years has helped brewers sell their
products. These modern retailers will be pivotal in the modest growth of beer forecast for 2012

3. A new tariff on alcoholic drinks saw excise on beer rise by 200%, which increased consumer
prices by around 40%
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Major points covered in Table of Contents of this report include
Canadean Indonesia Beer Market Insights Report 2012
Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table - Asia Beverage Consumption Per Capita - Growth, 2002-2012F
Table - Economic Indicators, 2003-2013F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 - Taxation Base
Table 1.5.2 - Historical Excise Rates of Beer
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports

4. Segmentation
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importer, 2011
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011
Table 3.8 - Leading Importers and Distributors, 2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2001-2012F
Commercial Beverage Consumption Per Capita, % Share, 2001-2012F
Commercial Beverage Consumption Per Capita, Growth, 2001-2011
Commercial Beverage Consumption, Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption, Growth, 2001-2012F
Beer Foreign Trade by Country (Imports), 2008-2012F
Beer Foreign Trade by Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011

5. Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F
Beer Distribution: On-Premise v Off-Premise, 2008-2012F
Section 4 Brewer Profiles
BREWER PROFILES
PT DELTA DJAKARTA
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Breweries, Capacity, 000s HL
Table - Pt Delta Djakarta Full Brand List, ABV%, Pack Type
Table - Pt Delta Djakarta Brand Volumes, 2007-2011
PT MULTI BINTANG INDONESIA
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Pt Multi Bintang Full Brand List, ABV%, Pack Type
Table - Pt Multi Bintang Brand Volumes, 2007-2011
SMALLER BREWERS
PT Bali Hai Brewery Indonesia
PT Sarinah Jaya (Persero)
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map
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