Juices and smoothies market   consumer and innovation trends
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Juices and smoothies market consumer and innovation trends

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Juices and smoothies market   consumer and innovation trends Juices and smoothies market consumer and innovation trends Document Transcript

  • Juices and Smoothies Market - Consumer andInnovation TrendsGiven the rising consumer awareness of the high sugar and calorie content of fruit juices,there is an opportunity for vegetable juices, which boast healthy nutrients and vitamins andbenefit from low sugar and low calorie properties. While sensory limitations have subduedconsumer demand, fruit and vegetable combinations are gaining traction.With functional products gaining increasing traction among consumers, the category hasexperienced a surge of more advanced health claims than standard vitamin and antioxidantclaims. While this trend is set to accelerate, it is important that brands do not lose sight ofthe continued predominant driver of demand for juices and smoothies: taste. Request a Sample for or Inquire before buying the report@ Juices and Smoothies MarketYour key questions answeredHow do Datamonitor’s mega-trends apply specifically to juices and smoothies? How is thislikely to evolve over the next few years?Where is innovation occurring in juices and smoothies and what does it look like?How can brands tailor products to an increasingly health conscious consumer?To what extent are consumers willing to sacrifice convenience for environmental or ethicalbenefits?How are industry players using the online space to more effectively engage withconsumers?Major points covered in Table of Contents of this report include:IntroductionFeatures and BenefitsHighlightsKey questions answeredKeywordsSee More Food and Beverages Market Research Reports
  • Report Details :Published: February 2012No. of Pages:Price: Single User License – US $ 3450Corporate User License- US $ 8650