1. Life Insurance in Canada, Key Trends and Opportunities to 2016
Report Details:
Published:October 2012
No. of Pages: 215
Price: Single User License – US$1950
Synopsis
The report provides in depth market analysis, information and insights into the Canadian life
insurance market, including:
• The Canadian life insurance market’s growth prospects by life insurance categories and
customer segments
• The various distribution channels in the Canadian life insurance market
• The competitive landscape in the Canadian life insurance market
• A description of the life reinsurance market in Canada
Summary
The Canadian market for life insurance products is mature and highly concentrated, with three
large groups (Manulife, Sun Life and Great-West Life) accounting for the majority of the gross
written premium. The Canadian life insurance segment is highly regulated, with regulation divided
between the federal government and the governments of Canada’s 13 provinces and territories.
Presently, life insurers in Canada are facing a challenging operating environment as uncertain
economic and market conditions along with low interest rates are prompting companies to re-
examine their products and pricing strategies.
Scope
This report provides a comprehensive analysis of the life insurance market in Canada:
• It provides historical values for Canada’s life insurance market for the report’s 2007–2011 review
period and forecast figures for the 2012–2016 forecast period
• It offers a detailed analysis of the key sub-segments in Canada’s life insurance market, along
with market forecasts until 2016
• It covers an exhaustive list of parameters, including written premium, incurred loss, loss ratio,
commissions and expenses, combined ratio, frauds and crimes, total assets, total investment
income and retentions
• It analyses the various distribution channels for life insurance products in Canada
• Using Porter’s industry-standard “Five Forces” analysis, it details the competitive landscape in
Canada for the life insurance business
• It provides a detailed analysis of the reinsurance market in Canada and its growth prospects

2. • It profiles the top life insurance companies in Canada and outlines the key regulations affecting
them
Reasons To Buy
• Make strategic business decisions using historic and forecast market data related to the
Canadian life insurance market and each sector within it
• Understand the demand-side dynamics, key market trends and growth opportunities within the
Canadian life insurance market
• Assess the competitive dynamics in the life insurance market, along with the reinsurance
segment
• Identify the growth opportunities and market dynamics within key product categories
• Gain insights into key regulations governing the Canadian insurance market and its impact on
companies and the market''s future
Key Highlights
• The Canadian life insurance segment accounted for the largest share of the country’s total
insurance industry.
• The industry plays a major role in the economy with a huge asset base providing a source of
long-term investment capital.
• The Canadian market for life insurance products is mature and highly concentrated, with three
large groups (Manulife, Sun Life and Great-West Life) accounting for the majority of the gross
written premium.
• The Canadian life insurance segment is highly regulated, with regulation divided between the
federal government and the governments of Canada’s 13 provinces and territories.
• The country’s aging population, reforms in pension law, and insurers’ efforts to minimize cost and
enhance efficiency in terms of writing new business is expected to drive the Canadian life
insurance segment’s growth over the forecast period (2012–2016).
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2016.html
Major points covered in Table of Contents of this report include
Table of Contents
1 Executive Summary
2 Introduction
2.1 What is this Report About?
2.2 Definitions
2.3 Methodology
3 Canadian Insurance Industry Attractiveness
3.1 Insurance Industry Market Size, 2007–2016
3.2 Key Industry Trends and Drivers
3.2.1 Business drivers
3.2.2 Consumer drivers

3. 3.3 Recent Market Developments
4 Life Insurance Segment Outlook
4.1 Life Insurance Growth Prospects by Category
4.1.1 Individual life insurance category
4.1.2 Individual general annuity category
4.1.3 Group life insurance category
4.1.4 Group superannuation category
4.2 Life Insurance Growth Prospects by Product Type
4.2.1 Individual single-premium products
4.2.2 Individual non-single-premium category
4.2.3 Group single-premium category
4.2.4 Group non-single-premium category
5 Analysis by Distribution Channel
5.1 Direct Marketing
5.2 Bancassurance
5.3 Agencies
5.4 E-Commerce
5.5 Brokers
5.6 Other Channels
6 Regulatory Policies
7 Porter’s Five Forces Analysis – Canada Life Insurance
7.1 Bargaining Power of Supplier: Low to Medium
7.2 Bargaining Power of Buyer: Medium to High
7.3 Barriers to Entry: Medium to High
7.4 Intensity of Rivalry: High
7.5 Threat of Substitutes: Low
8 Reinsurance Growth Dynamics and Challenges
8.1 Reinsurance market size, 2007–2016
8.2 Reinsurance market size by type of insurance, 2007–2016
9 Competitive Landscape and Strategic Insights
9.1 Overview
9.2 Leading Companies in the Canada Life Insurance Market
9.3 Manulife Financial Corporation – Overview
9.3.1 Manulife Financial Corporation – key facts
9.4 Sun Life Assurance Company – Overview
9.4.1 Sun Life Assurance Company – key facts
9.5 The Great-West Life Assurance Company – Overview
9.5.1 The Great-West Life Assurance Company – key facts
9.6 The Canada Life Assurance Company – Overview
9.6.1 The Canada Life Assurance Company – key facts
9.7 London Life Insurance Company – Overview
9.7.1 London Life Insurance Company – key facts

4. 10 Business Environment and Country Risk
10.1 Business Confidence
10.1.1 Market capitalization trend – Canada Exchange, Canada
10.2 Economic Performance
10.2.1 GDP at constant prices (US dollars)
10.2.2 GDP per capita at constant prices (US dollars)
10.2.3 GDP at current prices (US dollars)
10.2.4 GDP per capita at current prices (US dollars)
10.2.5 GDP by key segments
10.2.6 Agricultural net output at current prices (Canadian dollars)
10.2.7 Agricultural net output at current prices (US dollars)
10.2.8 Agricultural net output at current prices as a percentage of GDP
10.2.9 Manufacturing net output at current prices (Canadian dollars)
10.2.10 Manufacturing net output at current prices (US dollars)
10.2.11 Manufacturing net output at current prices as a percentage of GDP
10.2.12 Mining, manufacturing and utilities net output at current prices (Canadian Won)
10.2.13 Mining, manufacturing and utilities at current prices (US dollars)
10.2.14 Mining, manufacturing and utilities at current prices as a percentage of GDP
10.2.15 Construction net output at current prices (Canadian dollars)
10.2.16 Construction net output at current prices (US dollars)
10.2.17 Construction net output at current prices as a percentage of GDP
10.2.18 Inflation rate
10.2.19 Current account balance as a percentage of GDP
10.2.20 Exports as a percentage of GDP
10.2.21 Imports as a percentage of GDP
10.2.22 Exports growth
10.2.23 Imports growth
10.2.24 External debt as a percentage of GDP
10.2.25 Annual average exchange rate US$–CAD
10.2.26 End-of-period exchange rate US$–CAD
10.3 Infrastructure Quality and Availability
10.3.1 Railways and roadways
10.3.2 Passenger vehicle production volume
10.3.3 Commercial vehicle production volume
10.3.4 Automotive component exports trend
10.3.5 Automotive component imports trend
10.3.6 Passenger car penetration
10.3.7 Healthcare expenditure
10.3.8 Healthcare expenditure as a percentage of GDP
10.3.9 Healthcare expenditure per capita
10.3.10 Total internet subscribers
10.4 Labor Force

5. 10.4.1 Labor force
10.4.2 Unemployment rate
10.5 Demographics
10.5.1 Annual disposable income
10.5.2 Annual per capita disposable income
10.5.3 Total population
10.5.4 Urban and rural population
10.5.5 Female percentage of population
10.5.6 Male percentage of population
10.5.7 Mean age of the population
10.5.8 Median age of population
10.5.9 Population density
10.5.10 Age distribution of the total population
10.5.11 Age distribution of the male population
10.5.12 Age distribution of the female population
10.6 Political and Social Risk
10.6.1 Political stability
10.6.2 Terrorism index
10.6.3 Transparency index
11 Appendix
11.1 Methodology
11.2 Contact Us
11.3 About Timetric
11.4 Disclaimer
List of Tables
Table 1: Insurance Industry Definitions
Table 2: Canadian Insurance Overall Written Premium by Segment (CAD Billion), 2007–2011
Table 3: Canadian Insurance Overall Written Premium by Segment (US$ Billion), 2007–2011
Table 4: Canadian Insurance Overall Written Premium by Segment (CAD Billion), 2011–2016
Table 5: Canadian Insurance Overall Written Premium by Segment (US$ Billion), 2011–2016
Table 6: Canadian Insurance – Segmentation (% Share), 2007–2016
Table 7: Canadian Life Insurance – Written Premium by Category (CAD Billion), 2007–2011
Table 8: Canadian Life Insurance – Written Premium by Category (US$ Billion), 2007–2011
Table 9: Canadian Life Insurance – Written Premium by Category (CAD Billion), 2011–2016
Table 10: Canadian Life Insurance – Written Premium by Category (US$ Billion), 2011–2016
Table 11: Canadian Life Insurance – Earned Premium (CAD Billion), 2007–2011
Table 12: Canadian Life Insurance – Earned Premium (CAD Billion), 2011–2016
Table 13: Canadian Life Insurance – Sum Assured (CAD Trillion), 2007–2011
Table 14: Canadian Life Insurance – Sum Assured (CAD Trillion), 2011–2016
Table 15: Canadian Life Insurance – Paid Claims (CAD Billion), 2007–2011
Table 16: Canadian Life Insurance – Paid Claims (CAD Billion), 2011–2016

6. Table 17: Canadian Life Insurance – Incurred Loss (CAD Billion), 2007–2011
Table 18: Canadian Life Insurance – Incurred Loss (CAD Billion), 2011–2016
Table 19: Canadian Life Insurance – Loss Ratio (%), 2007–2011
Table 20: Canadian Life Insurance – Loss Ratio (%), 2011–2016
Table 21: Canadian Life Insurance – Commissions and Expenses (CAD Billion), 2007–2011
Table 22: Canadian Life Insurance – Commissions and Expenses (CAD Billion), 2011–2016
Table 23: Canadian Life Insurance – Combined Ratio (%), 2007–2011
Table 24: Canadian Life Insurance – Combined Ratio (%), 2011–2016
Table 25: Canadian Life Insurance – Frauds and Crimes (CAD Billion), 2007–2011
Table 26: Canadian Life Insurance – Frauds and Crimes (CAD Billion), 2011–2016
Table 27: Canadian Life Insurance – Total Assets (CAD Billion), 2007–2011
Table 28: Canadian Life Insurance – Total Assets (CAD Billion), 2011–2016
Table 29: Canadian Life Insurance – Total Investment Income (CAD Billion), 2007–2011
Table 30: Canadian Life Insurance – Total Investment Income (CAD Billion), 2011–2016
Table 31: Canadian Life Insurance – Retentions (CAD Billion), 2007–2011
Table 32: Canadian Life Insurance – Retentions (CAD Billion), 2011–2016
Table 33: Canadian Individual Life Insurance – Number of Active Policies (Thousand), 2007–2011
Table 34: Canadian Individual Life Insurance – Number of Active Policies, 2011–2016
Table 35: Canadian Individual Life Insurance – Written Premium (CAD Billion), 2007–2011
Table 36: Canadian Individual Life Insurance – Written Premium (CAD Billion), 2011–2016
Table 37: Canadian Individual General Annuity Insurance – Number of Active Policies (Thousand),
2007–2011
Table 38: Canadian Individual General Annuity Insurance – Number of Active Policies (Thousand),
2011–2016
Table 39: Canadian Individual General Annuity Insurance – Written Premium (CAD Billion),
2007–2011
Table 40: Canadian Individual General Annuity Insurance – Written Premium (CAD Billion),
2011–2016
Table 41: Canadian Group Life Insurance – Number of Active Policies (Thousand), 2007–2011
Table 42: Canadian Group Life Insurance – Number of Active Policies (Thousand), 2011–2016
Table 43: Canadian Group Life Insurance – Written Premium (CAD Billion), 2007–2011
Table 44: Canadian Group Life Insurance – Written Premium (CAD Billion), 2011–2016
Table 45: Canadian Group Superannuation Insurance – Number of Active Policies (Thousand),
2007–2011
Table 46: Canadian Group Superannuation Insurance – Number of Active Policies (Thousand),
2011–2016
Table 47: Canadian Group Superannuation Insurance – Written Premium (CAD Billion),
2007–2011
Table 48: Canadian Group Superannuation Insurance – Written Premium (CAD Billion),
2011–2016
Table 49: Canadian Individual Single-Premium Products – Number of Active Policies (Thousand),
2007–2011

7. Table 50: Canadian Individual Single-Premium Products – Number of Active Policies (Thousand),
2011–2016
Table 51: Canadian Individual Single-Premium Products – Written Premium (CAD Billion),
2007–2011
Table 52: Canadian Individual Single-Premium Products – Written Premium (CAD Billion),
2011–2016
Table 53: Canadian Individual Non-Single-Premium Products – Number of Active Policies
(Thousand), 2007–2011
Table 54: Canadian Individual Non-Single-Premium Products – Number of Active Policies
(Thousand), 2011–2016
Table 55: Canadian Individual Non-Single-Premium Products – Written Premium (CAD Billion),
2007–2011
Table 56: Canadian Individual Non-Single-Premium Products – Written Premium (CAD Billion),
2011–2016
Table 57: Canadian Group Single-Premium Products – Number of Active Policies (Thousand),
2007–2011
Table 58: Canadian Group Single-Premium Products – Number of Active Policies (Thousand),
2011–2016
Table 59: Canadian Group Single-Premium Products – Written Premium (CAD Billion), 2007–2011
Table 60: Canadian Group Single-Premium Products – Written Premium (CAD Billion), 2011–2016
Table 61: Canadian Group Non-Single-Premium Products – Number of Active Policies
(Thousand), 2007–2011
Table 62: Canadian Group Non-Single-Premium Products – Number of Active Policies
(Thousand), 2011–2016
Table 63: Canadian Group Non-Single-Premium Products – Written Premium (CAD Billion),
2007–2011
Table 64: Canadian Group Non-Single-Premium Products – Written Premium (CAD Billion),
2011–2016
Table 65: Canadian Life Insurance – Direct Marketing Commission Paid (CAD Billion), 2007–2011
Table 66: Canadian Life Insurance – Direct Marketing Commission Paid (CAD Billion), 2011–2016
Table 67: Canadian Life Insurance – New Business Written Premium Through Direct Marketing
(CAD Billion), 2007–2011
Table 68: Canadian Life Insurance – New Business Written Premium Through Direct Marketing
(CAD Billion), 2011–2016
Table 69: Canadian Life Insurance – New Policies Sold Through Direct Marketing (Thousand),
2007–2011
Table 70: Canadian Life Insurance – New Policies Sold Through Direct Marketing (Thousand),
2011–2016
Table 71: Canadian Life Insurance – Number of Direct Marketing Distributors, 2007–2011
Table 72: Canadian Life Insurance – Number of Direct Marketing Distributors, 2011–2016
Table 73: Canadian Life Insurance – Bancassurance Commission Paid (CAD Billion), 2007–2011
Table 74: Canadian Life Insurance – Bancassurance Commission Paid (CAD Billion), 2011–2016

8. Table 75: Canadian Life Insurance – New Business Written Premium Through Bancassurance
(CAD Billion), 2007–2011
Table 76: Canadian Life Insurance – New Business Written Premium Through Bancassurance
(CAD Billion), 2011–2016
Table 77: Canadian Life Insurance – New Policies Sold Through Bancassurance (Thousand),
2007–2011
Table 78: Canadian Life Insurance – New Policies Sold Through Bancassurance (Thousand),
2011–2016
Table 79: Canadian Life Insurance – Number of Bancassurance Distributors, 2007–2011
Table 80: Canadian Life Insurance – Number of Bancassurance Distributors, 2011–2016
Table 81: Canadian Life Insurance – Commission Paid to Agencies (CAD Billion), 2007–2011
Table 82: Canadian Life Insurance – Commission Paid to Agencies (CAD Billion), 2011–2016
Table 83: Canadian Life Insurance – New Business Written Premium Through Agencies (CAD
Billion), 2007–2011
Table 84: Canadian Life Insurance – New Business Written Premium Through Agencies (CAD
Billion), 2011–2016
Table 85: Canadian Life Insurance – New Policies Sold Through Agencies (Thousand),
2007–2011
Table 86: Canadian Life Insurance – New Policies Sold Through Agencies (Thousand),
2011–2016
Table 87: Canadian Life Insurance – Number of Agencies, 2007–2011
Table 88: Canadian Life Insurance – Number of Agencies, 2011–2016
Table 89: Canadian Life Insurance – E-Commerce Commission Paid (CAD Million), 2007–2011
Table 90: Canadian Life Insurance – E-Commerce Commission Paid (CAD Billion), 2011–2016
Table 91: Canadian Life Insurance – New Business Written Premium Through E-Commerce (CAD
Billion), 2007–2011
Table 92: Canadian Life Insurance – New Business Written Premium Through E-Commerce (CAD
Billion), 2011–2016
Table 93: Canadian Life Insurance – New Policies Sold Through E-Commerce (Thousand),
2007–2011
Table 94: Canadian Life Insurance – New Policies Sold Through E-Commerce (Thousand),
2011–2016
Table 95: Canadian Life Insurance – Number of E-Commerce Distributors, 2007–2011
Table 96: Canadian Life Insurance – Number of E-Commerce Distributors, 2011–2016
Table 97: Canadian Life Insurance – Commission Paid to Brokers (CAD Billion), 2007–2011
Table 98: Canadian Life Insurance – Commission Paid to Brokers (CAD Billion), 2011–2016
Table 99: Canadian Life Insurance – New Business Written Premium Through Brokers (CAD
Billion), 2007–2011
Table 100: Canadian Life Insurance – New Business Written Premium Through Brokers (CAD
Billion), 2011–2016
Table 101: Canadian Life Insurance – New Policies Sold Through Brokers (Thousand),
2007–2011

9. Table 102: Canadian Life Insurance – New Policies Sold Through Brokers (Thousand),
2011–2016
Table 103: Canadian Life Insurance – Number of Brokers, 2007–2011
Table 104: Canadian Life Insurance – Number of Brokers, 2011–2016
Table 105: Canadian Life Insurance – Commission Paid to Other Channels (CAD Billion),
2007–2011
Table 106: Canadian Life Insurance – Commission Paid to Other Channels (CAD Billion),
2011–2016
Table 107: Canadian Life Insurance – New Business Written Premium Through Other Channels
(CAD Billion), 2007–2011
Table 108: Canadian Life Insurance – New Business Written Premium Through Other Channels
(CAD Billion), 2011–2016
Table 109: Canadian Life Insurance – New Policies Sold Through Other Channels (Thousand),
2007–2011
Table 110: Canadian Life Insurance – New Policies Sold Through Other Channels (Thousand),
2011–2016
Table 111: Canadian Life Insurance – Number of Distributors in Other Channels, 2007–2011
Table 112: Canadian Life Insurance – Number of Distributors in Other Channels, 2011–2016
Table 113: Reinsurance in Canada by Category (CAD Billion), 2007–2011
Table 114: Reinsurance in Canada by Category (US$ Billion), 2007–2011
Table 115: Reinsurance in Canada by Category (CAD Billion), 2011–2016
Table 116: Reinsurance in Canada by Category (US$ Billion), 2011–2016
Table 117: Canadian Premium Ceded to Reinsurance by Type of Insurance (CAD Billion),
2007–2011
Table 118: Canadian Premium Ceded to Reinsurance by Type of Insurance (US$ Billion),
2007–2011
Table 119: Canadian Premium Ceded to Reinsurance by Type of Insurance (CAD Billion),
2011–2016
Table 120: Canadian Premium Ceded to Reinsurance by Type of Insurance (US$ Billion),
2011–2016
Table 121: Canadian Life Insurance – Percentage of Reinsurance Ceded (%), 2007–2011
Table 122: Canadian Life Insurance – Percentage of Reinsurance Ceded (%), 2011–2016
Table 123: Canadian Life Insurance Market Share (%), 2011
Table 124: Manulife Financial Corporation, Key Facts
Table 125: Sun Life Assurance Company, Key Facts
Table 126: The Great-West Life Assurance Company, Key Facts
Table 127: The Canada Life Assurance Company, Key Facts
Table 128: London Life Insurance Company, Key Facts
List of Figures
Figure 1: Canadian Insurance – Overall Written Premium by Segment (CAD Billion), 2007–2016
Figure 2: Canadian Insurance – Market Dynamics by Segment, 2007–2016

10. Figure 3: Canadian Life Insurance – Written Premium by Category (CAD Billion), 2007–2016
Figure 4: Canadian Life Insurance – Written Premium by Category (% Share), 2011 and 2016
Figure 5: Canadian Life Insurance – Market Dynamics by Category, 2007–2016
Figure 6: Canadian Life Insurance – Earned Premium (CAD Billion), 2007–2011
Figure 7: Canadian Life Insurance – Earned Premium (CAD Billion), 2011–2016
Figure 8: Canadian Life Insurance – Sum Assured (CAD Trillion), 2007–2011
Figure 9: Canadian Life Insurance – Sum Assured (CAD Trillion), 2011–2016
Figure 10: Canadian Life Insurance – Paid Claims (CAD Billion), 2007–2011
Figure 11: Canadian Life Insurance – Paid Claims (CAD Billion), 2011–2016
Figure 12: Canadian Life Insurance – Incurred Loss (CAD Billion), 2007–2011
Figure 13: Canadian Life Insurance – Incurred Loss (CAD Billion), 2011–2016
Figure 14: Canadian Life Insurance – Loss Ratio (%), 2007–2011
Figure 15: Canadian Life Insurance – Loss Ratio (%), 2011–2016
Figure 16: Canadian Life Insurance – Commissions and Expenses (CAD Billion), 2007–2011
Figure 17: Canadian Life Insurance – Commissions and Expenses (CAD Billion), 2011–2016
Figure 18: Canadian Life Insurance – Combined Ratio (%), 2007–2011
Figure 19: Canadian Life Insurance – Combined Ratio (%), 2011–2016
Figure 20: Canadian Life Insurance – Frauds and Crimes (CAD Billion), 2007–2011
Figure 21: Canadian Life Insurance – Frauds and Crimes (CAD Billion), 2011–2016
Figure 22: Canadian Life Insurance – Total Assets (CAD Billion), 2007–2011
Figure 23: Canadian Life Insurance – Total Assets (CAD Billion), 2011–2016
Figure 24: Canadian Life Insurance – Total Investment Income (CAD Billion), 2007–2011
Figure 25: Canadian Life Insurance – Total Investment Income (CAD Billion), 2011–2016
Figure 26: Canadian Life Insurance – Retentions (CAD Billion), 2007–2011
Figure 27: Canadian Life Insurance – Retentions (CAD Billion), 2011–2016
Figure 28: Canadian Life Insurance – Investment Portfolio (CAD Billion), 2007–2011
Figure 29: Canadian Life Insurance – Investment Portfolio, 2007 and 2011
Figure 30: Canadian Life Insurance – Penetration (% of GDP), 2007–2011
Figure 31: Canadian Life Insurance – Density (Number of Policies per Capita), 2007–2011
Figure 32: Canadian Life Insurance – Number of Active Policies (Thousand), 2007–2011
Figure 33: Canadian Life Insurance – Number of Active Policies (Thousand), 2011–2016
Figure 34: Canadian Life Insurance – Premium Per Capita (CAD), 2007–2011
Figure 35: Canadian Individual Life Insurance – Number of Active Policies (Thousand), 2007–2011
Figure 36: Canadian Individual Life Insurance – Number of Active Policies (Thousand), 2011–2016
Figure 37: Canadian Individual Life Insurance – Written Premium (CAD Billion), 2007–2011
Figure 38: Canadian Individual Life Insurance – Written Premium (CAD Billion), 2011–2016
Figure 39: Canadian Individual General Annuity Insurance – Number of Active Policies
(Thousand), 2007–2011
Figure 40: Canadian Individual General Annuity Insurance – Number of Active Policies
(Thousand), 2011–2016
Figure 41: Canadian Individual General Annuity Insurance – Written Premium (CAD Billion),
2007–2011

11. Figure 42: Canadian Individual General Annuity Insurance – Written Premium (CAD Billion),
2011–2016
Figure 43: Canadian Group Life Insurance – Number of Active Policies (Thousand), 2007–2011
Figure 44: Canadian Group Life Insurance – Number of Active Policies (Thousand), 2011–2016
Figure 45: Canadian Group Life Insurance – Written Premium (CAD Billion), 2007–2011
Figure 46: Canadian Group Life Insurance – Written Premium (CAD Billion), 2011–2016
Figure 47: Canadian Group Superannuation Insurance – Number of Active Policies (Thousand),
2007–2011
Figure 48: Canadian Group Superannuation Insurance – Number of Active Policies (Thousand),
2011–2016
Figure 49: Canadian Group Superannuation Insurance – Written Premium (CAD Billion),
2007–2011
Figure 50: Canadian Group Superannuation Insurance – Written Premium (CAD Billion),
2011–2016
Figure 51: Canadian Individual Single-Premium Products – Number of Active Policies (Thousand),
2007–2011
Figure 52: Canadian Individual Single-Premium Products – Number of Active Policies (Thousand),
2011–2016
Figure 53: Canadian Individual Single-Premium Products – Written Premium (CAD Billion),
2007–2011
Figure 54: Canadian Individual Single-Premium Products – Written Premium (CAD Billion),
2011–2016
Figure 55: Canadian Individual Non-Single-Premium Products – Number of Active Policies
(Thousand), 2007–2011
Figure 56: Canadian Individual Non-Single-Premium Products – Number of Active Policies
(Thousand), 2011–2016
Figure 57: Canadian Individual Non-Single-Premium Products – Written Premium (CAD Billion),
2007–2011
Figure 58: Canadian Individual Non-Single-Premium Products – Written Premium (CAD Billion),
2011–2016
Figure 59: Canadian Group Single-Premium Products – Number of Active Policies (Thousand),
2007–2011
Figure 60: Canadian Group Single-Premium Products – Number of Active Policies (Thousand),
2011–2016
Figure 61: Canadian Group Single-Premium Products – Written Premium (CAD Billion),
2007–2011
Figure 62: Canadian Group Single-Premium Products – Written Premium (CAD Billion),
2011–2016
Figure 63: Canadian Group Non-Single-Premium Products – Number of Active Policies
(Thousand), 2007–2011
Figure 64: Canadian Group Non-Single-Premium Products – Number of Active Policies
(Thousand), 2011–2016

12. Figure 65: Canadian Group Non-Single-Premium Products – Written Premium (CAD Billion),
2007–2011
Figure 66: Canadian Group Non-Single-Premium Products – Written Premium (CAD Billion),
2011–2016
Figure 67: Canadian Life Insurance – New Business Written Premium by Distribution Channel (%
Share), 2011 and 2016
Figure 68: Canadian Life Insurance – Direct Marketing Commission Paid (CAD Billion),
2007–2011
Figure 69: Canadian Life Insurance – Direct Marketing Commission Paid (CAD Billion),
2011–2016
Figure 70: Canadian Life Insurance – New Business Written Premium Through Direct Marketing
(CAD Billion), 2007–2011
Figure 71: Canadian Life Insurance – New Business Written Premium Through Direct Marketing
(CAD Billion), 2011–2016
Figure 72: Canadian Life Insurance – New Policies Sold Through Direct Marketing (Thousand),
2007–2011
Figure 73: Canadian Life Insurance – New Policies Sold Through Direct Marketing (Thousand),
2011–2016
Figure 74: Canadian Life Insurance – Number of Direct Marketing Distributors, 2007–2011
Figure 75: Canadian Life Insurance – Number of Direct Marketing Distributors, 2011–2016
Figure 76: Canadian Life Insurance – Bancassurance Commission Paid (CAD Billion), 2007–2011
Figure 77: Canadian Life Insurance – Bancassurance Commission Paid (CAD Billion), 2011–2016
Figure 78: Canadian Life Insurance – New Business Written Premium Through Bancassurance
(CAD Billion), 2007–2011
Figure 79: Canadian Life Insurance – New Business Written Premium Through Bancassurance
(CAD Billion), 2011–2016
Figure 80: Canadian Life Insurance – New Policies Sold Through Bancassurance (Thousand),
2007–2011
Figure 81: Canadian Life Insurance – New Policies Sold Through Bancassurance (Thousand),
2011–2016
Figure 82: Canadian Life Insurance – Number of Bancassurance Distributors, 2007–2011
Figure 83: Canadian Life Insurance – Number of Bancassurance Distributors, 2011–2016
Figure 84: Canadian Life Insurance – Commission Paid to Agencies (CAD Billion), 2007–2011
Figure 85: Canadian Life Insurance – Commission Paid to Agencies (CAD Billion), 2011–2016
Figure 86: Canadian Life Insurance – New Business Written Premium Through Agencies (CAD
Billion), 2007–2011
Figure 87: Canadian Life Insurance – New Business Written Premium Through Agencies (CAD
Billion), 2011–2016
Figure 88: Canadian Life Insurance – New Policies Sold Through Agencies (Thousand),
2007–2011
Figure 89: Canadian Life Insurance – New Policies Sold Through Agencies (Thousand),
2011–2016

13. Figure 90: Canadian Life Insurance – Number of Agencies, 2007–2011
Figure 91: Canadian Life Insurance – Number of Agencies, 2011–2016
Figure 92: Canadian Life Insurance – E-Commerce Commission Paid (CAD Billion), 2007–2011
Figure 93: Canadian Life Insurance – E-Commerce Commission Paid (CAD Billion), 2011–2016
Figure 94: Canadian Life Insurance – New Business Written Premium Through E-Commerce
(CAD Billion), 2007–2011
Figure 95: Canadian Life Insurance – New Business Written Premium Through E-Commerce
(CAD Billion), 2011–2016
Figure 96: Canadian Life Insurance – New Policies Sold Through E-Commerce (Thousand),
2007–2011
Figure 97: Canadian Life Insurance – New Policies Sold Through E-Commerce (Thousand),
2011–2016
Figure 98: Canadian Life Insurance – Number of E-Commerce Distributors, 2007–2011
Figure 99: Canadian Life Insurance – Number of E-Commerce Distributors, 2011–2016
Figure 100: Canadian Life Insurance – Commission Paid to Brokers (CAD Billion), 2007–2011
Figure 101: Canadian Life Insurance – Commission Paid to Brokers (CAD Billion), 2011–2016
Figure 102: Canadian Life Insurance – New Business Written Premium Through Brokers (CAD
Billion), 2007–2011
Figure 103: Canadian Life Insurance – New Business Written Premium Through Brokers (CAD
Billion), 2011–2016
Figure 104: Canadian Life Insurance – New Policies Sold Through Brokers (Thousand),
2007–2011
Figure 105: Canadian Life Insurance – New Policies Sold Through Brokers (Thousand),
2011–2016
Figure 106: Canadian Life Insurance – Number of Brokers, 2007–2011
Figure 107: Canadian Life Insurance – Number of Brokers, 2011–2016
Figure 108: Canadian Life Insurance – Commission Paid to Other Channels (CAD Billion),
2007–2011
Figure 109: Canadian Life Insurance – Commission Paid to Other Channels (CAD Billion),
2011–2016
Figure 110: Canadian Life Insurance – New Business Written Premium Through Other Channels
(CAD Billion), 2007–2011
Figure 111: Canadian Life Insurance – New Business Written Premium Through Other Channels
(CAD Billion), 2011–2016
Figure 112: Canadian Life Insurance – New Policies Sold Through Other Channels (Thousand),
2007–2011
Figure 113: Canadian Life Insurance – New Policies Sold Through Other Channels (Thousand),
2011–2016
Figure 114: Canadian Life Insurance – Number of Distributors in Other Channels, 2007–2011
Figure 115: Canadian Life Insurance – Number of Distributors in Other Channels, 2011–2016
Figure 116: Canadian Life Insurance – Porter’s Five Forces Analysis
Figure 117: Canadian Premium Ceded to Reinsurance by Category (CAD Billion), 2007–2016

14. Figure 118: Canadian Premium Ceded to Reinsurance by Category (% Share), 2011 and 2016
Figure 119: Canadian Reinsurance Market Dynamics by Category, 2007–2016
Figure 120: Canadian Premium Ceded to Reinsurance by Type of Insurance (CAD Billion),
2007–2016
Figure 121: Canadian Reinsurance Market Dynamics by Type of Insurance, 2007–2016
Figure 122: Canadian Life Insurance – Percentage of Reinsurance Ceded (%), 2007–2011
Figure 123: Canadian Life Insurance – Percentage of Reinsurance Ceded (%), 2011–2016
Figure 124: Canadian Life Insurance Market Share (%), 2011
Figure 156: Canada Exchange Market Capitalization (US$ Billion), 2007–2011
Figure 157: Canadian GDP at Constant Prices (US$ Billion), 2007–2011
Figure 158: Canadian GDP Per Capita at Constant Prices (US$), 2007–2011
Figure 159: Canadian GDP at Current Prices (US$ Billion), 2007–2011
Figure 160: Canadian GDP Per Capita at Current Prices (US$), 2007–2011
Figure 161: Canadian GDP by Key Segments (%) 2009 and 2011
Figure 162: Canadian Agricultural Net Output at Current Prices (CAD Billion), 2007–2011
Figure 163: Canadian Agricultural Net Output at Current Prices (US$ Billion), 2007–2011
Figure 164: Canadian Agricultural Net Output at Current Prices as a Percentage of GDP (%),
2007–2011
Figure 165: Canadian Manufacturing Net Output at Current Prices (CAD Billion), 2007–2011
Figure 166: Canadian Manufacturing Net Output at Current Prices (US$ Billion), 2007–2011
Figure 167: Canadian Manufacturing Net Output at Current Prices as a Percentage of GDP (%),
2007–2011
Figure 168: Canadian Mining, Manufacturing and Utilities Net Output at Current Prices (CAD
Billion), 2007–2011
Figure 169: Canadian Mining, Manufacturing and Utilities Net Output at Current Prices (US$
Billion), 2007–2011
Figure 170: Canadian Mining, Manufacturing and Utilities Net Output at Current Prices as a
Percentage of GDP (%), 2007–2011
Figure 171: Canadian Construction Net Output at Current Prices (CAD Billion), 2007–2011
Figure 172: Canadian Construction Net Output at Current Prices (US$ Billion), 2007–2011
Figure 173: Canadian Construction Net Output at Current Prices as a Percentage of GDP (%),
2007–2011
Figure 174: Canadian Inflation Rate (%), 2007–2011
Figure 175: Canadian Current Account Balance as a Percentage of GDP(%), 2007–2011
Figure 176: Canadian Exports as a Percentage of GDP (%), 2007–2011
Figure 177: Canadian Imports as a Percentage of GDP (%), 2007–2011
Figure 178: Canadian Exports Growth (%), 2007–2011
Figure 179: Canadian Imports Growth (%), 2007–2011
Figure 180: External debt as a Percentage of GDP (%), 2007–2011
Figure 181: Canadian Annual Average Exchange Rate US$–CAD, 2007–2011
Figure 182: Canadian End-of-Period Exchange Rate US$–CAD, 2007–2011
Figure 183: Canadian Railways and Roadways (Kilometers), 2011

15. Figure 184: Canadian Passenger Vehicle Production, 2007–2011
Figure 185: Canadian Commercial Vehicle Production, 2007–2011
Figure 186: Canadian Automotive Component Exports (US$ Billion), 2007–2011
Figure 187: Canadian Automotive Component Imports (US$ Billion), 2007–2011
Figure 188: Canadian Passenger Car Penetration (per thousand people), 2007–2011
Figure 189: Canadian Healthcare Expenditure (US$ Billion), 2007–2011
Figure 190: Canadian Healthcare Expenditure as a Percentage of GDP (%), 2007–2011
Figure 191: Canadian Per Capita Healthcare Expenditure (US$), 2007–2011
Figure 192: Canadian Internet Subscriptions (Millions), 2007–2011
Figure 193: Canadian Size of Labor Force in 15–59 Age Group (Million), 2007–2011
Figure 194: Canadian Unemployment Rate (%), 2007–2011
Figure 195: Canadian Annual Disposable Income (US$ Billion), 2007–2011
Figure 196: Canadian Annual Per Capita Disposable Income (US$), 2007–2011
Figure 197: Canadian Total Population (Million), 2007–2011
Figure 198: Canadian Urban and Rural Population (%), 2007–2011
Figure 199: Canadian Female as Percentage of Population (%), 2007–2011
Figure 200: Canadian Male as Percentage of Population (%), 2007–2011
Figure 201: Canadian Mean Age of Population (Year), 2007–2011
Figure 202: Canadian Median Age of Population (Year), 2007–2011
Figure 203: Canadian Population Density (per Square Kilometer), 2007–2011
Figure 204: Canadian Population Distribution by Age (%), 2007–2011
Figure 205: Canadian Male Population Distribution by Age (%), 2007–2011
Figure 206: Canadian Female Population Distribution by Age (%), 2007–2011
Figure 207: Global Terrorism Heat Map, 2011
Figure 208: Canadian Transparency Index, 2007–2011
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