Mobile Broadband Grand Prix 2012-2016

Mobile Broadband Grand Prix 2012-2016
Report Details:
Published:February 2012
No. of Pages: 240
Price: Single User License – US$3495

Formula 1 MBB Strategies to Fuel-up ARPU Tanks, Fostering Consumer Adoption, Locking
Churn, and Traffic Offloading Techniques in Rural & Urban Global Mobile Markets. Constituting
up-to-the-minute Case Studies, and much more...
An accurate study of the present and the expected face of the telecom market based on detailed
research by our experts has been supported by true data extracted from the grass root levels. This
study is a conclusive report based on interviews, data mining techniques, in depth analysis,
scrutiny of factual data and possible innovative propositions that could equip an entity to tackle the
ongoing advancements in the industry.
Key Questions Answered
•How to optimise data traffic so your networks breathe easier?
•What are the latest penetration techniques MNOs are using across untapped markets?
•How to drive consumer adoption of MBB across stubborn regions/ markets?
•What are the most promising VAS offerings? What role innovative VAS would play in cutting
down the churn, and adding numbers to your user base?
•Which MBB Services would thunder in years ahead? What will be the supporting Business
Models?
•How to segment your MBB user class and cater to their personalised needs?
•What are the top MBB Business Settings out there? How other players could learn from them?
•How could the App community exploit opportunity of doing business with MNOs, Handset Makers
and Store owners – and their best propositions?
•Where are the niche markets for desired Mobile App returns; and how early movers can milk
these opportunities?
•What formulae do TeleResearch Labs advise to tap the unserved markets of AMEA?
•What would be the psychology of smartphone users in next 6 years? What offerings smartphone
makers can introduce to enchain the customer beyond conventional ‘Handset Sales' business
model?
•How do MNOs, App Community and Handset Makers collaborate to spread the MBB Addiction?
•What are the latest MBB threats? What old methods MNOs need to forget, and what are the
latest out-of-the-box way outs?
Key Forecasts

•MBB would be roaring with 2.7 billion users globally by 2016. Asia Pacific would capture the lion's
chunk at over a billion.
•30% of all mobile phone users globally, would be MBB addicts by 2016.
•By 2016, the MBB revenue of North America would be $81 billion - Over $100 billion short of that
of Asia Pacific.
•Total WiMAX-supported MBB subscribers would be 340 million by 2016.
•MBB ARPU of Europe, as whole, would plummet to $0.19 by 2016.
•Africa would rock at a 250% MBB leap each year till 2016.
•Global mobile messaging revenues would cross $300 billion in 2016.
•Global mobile app downloads would surpass 20 billion within 3 years.
•Mobile Video would be muscling-on the global data traffic at a 68% share by 2016.
Exclusive Analyses
•Comparative growth projection of different mobile app platforms.
•MBB ARPU projection of 6 global giants (2012 – 2016).
•A macroscopic analyses of over 50 running & successful MBB plans, regionally.
•A critical scrutiny and evaluation of the data offloading cargo.
•Exhaustive 30+ Case Studies on Mobile messaging, VAS, 3G, 3G+ (HSPA & LTE), WiMAX,
MNOs, Smartphone Makers and Mobile Apps.
•Ground-breaking VAS ideas.
•Over 20 Analyses by TeleResearch Labs on topics that were yet unexplored.

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Major points covered in Table of Contents of this report include
Table of Contents
1 Executive Summary
2 Competitive Strategies and Analyses of the Worldwide Mobile, Fixed-Line Broadband
Operators/ Vendors, and Propositions for 2012 - 2016
2.1 A Market Survey - Decoding the MBB Mindset of Consumers
2.2 Fixed-Line Broadband versus Mobile Broadband – Their Past, Your Future
Table 1: Global Mobile Broadband and Fixed-Line Broadband Penetration (2010YE)
Chart 1: Global Mobile Broadband and Fixed-Line Broadband Subscriber Base (2010YE, millions)
Chart 2: Regional MBB Subscriber Base (2010YE, millions)
Chart 3: Regional Fixed-Line Broadband Subscriber Base (2010YE, millions)
Chart 4: Global Mobile Broadband and Fixed-Line Broadband Penetration Rate (2010YE)
Chart 5: Global Mobile Broadband and Fixed-Line Broadband Annual Growth (Y-o-Y 2010)
Table 2: Regional Mobile Broadband and Fixed-Line Broadband Subscription Rate per 100 People
(2010YE)
Chart 6: Regional MBB Subscription Rate per 100 People (2010YE)
Chart 7: Regional Fixed-Line Broadband Subscription Rate per 100 people (2010YE)
2.3 Pros and Cons of Mobile Broadband and Fixed-Line Broadband

2.3.1 Mobile Broadband
2.3.2 Fixed-Line Broadband
2.4 How Fixed-Line/ Wireless Broadband can Maneuver around Mobile Broadband?
2.5 Competitive Strategies for Mobile and Fixed-Line Broadband Players
2.5.1 Fixed-Line Operators
2.5.2 Fixed-Line Vendors
2.5.3 Mobile Operators
2.5.4 Mobile Vendors
2.6 The Know-How of Prepaid and Postpaid MBB
2.7 Viability, Comparison and Evaluation of the Different Internet Mediums
2.7.1 Narrowband Dialup
2.7.2 Narrowband ISDN
2.7.3 DSL Broadband
2.7.4 Cable Broadband
2.7.5 Wireless Broadband
2.7.6 Satellite Broadband
2.8 Global Market Share of Different Connection Types (2010YE)
Chart 8: Global Market Share of Different Broadband Connection Types (2010YE)
Table 3: Comparison of Broadband and Narrowband
3 Critical Evaluation of the Worldwide Mobile Broadband Plans, and Advisories – Operator-
Wise
3.1 Europe
3.1.1 United Kingdom
Table 4: Comparison of Mobile Broadband Plans in the UK
3.1.1.1 Analysis
3.1.2 Italy
Table 5: Comparison of Mobile Broadband Plans in Italy
3.1.2.1 Analysis
3.1.3 Germany
Table 6: Comparison of Mobile Broadband Plans in Germany
3.1.3.1 Analysis
3.1.4 France
Table 7: Comparison of Mobile Broadband Plans in France
3.1.4.1 Analysis
3.2 USA
3.2.1 AT&T Mobile Broadband Plans
3.2.1.1 AT&T Current Offerings and Future Strategy
3.2.2 Verizon Wireless Mobile Broadband Plans
Table 8: Verizon's MBB Offerings
3.2.2.1 Verizon Wireless LTE Offering, Future Strategy and Forecast
3.2.3 Sprint Nextel Mobile Broadband Plans
3.2.3.1 Sprint Nextel WiMAX Offering, Future Strategy and Forecast

3.2.4 T-Mobile Mobile Broadband Plans
2.2.5 U.S. Cellular Mobile Broadband Plans
Table 9: Mobile Broadband Plans in the US (Q1 2011)
3.2.6 Analysis of Mobile Broadband Plans in the US
3.3 Latin America (Argentina, Brazil, Mexico)
3.3.1 Argentina
3.3.2 Brazil
3.3.3 Mexico
3.3.4 Analyses of Mobile Broadband Plans in Latin America (Argentina, Brazil and Mexico)
3.4 Asia Pacific
3.4.1 India
3.4.1.1 Reliance (RCOM)
Table 10: Reliance Mobile Broadband Plans
3.4.1.2 BSNL
Table 11: BSNL's Current 3G Prepaid Tariff Plan
3.4.1.3 Bharti Airtel Ltd.
Table 12: Bharti Airtel 3G Postpaid Plan
3.4.1.4 Vodafone – MBB offerings in India
Table 13: Vodafone's Postpaid Plans
3.4.1.5 TATA Teleservices Ltd.
Table 14: ‘Tata Photon Plus' Prepaid Broadband Tariffs
Table 15: ‘Tata Photon Plus' Time-Based Data Plans
3.4.1.6 Analysis of Mobile Broadband Plans in India
3.4.2 China
3.4.2.1 China Mobile Ltd.
Table 16: All inclusive Rental Charges (Includes USB Modem Stick & Allocated Data)
Table 17: All inclusive Rental Charges (Includes Equipment & Allocated Data)
3.4.2.2 China Mobile Hong Kong Ltd.
Table 18: 3G Mobile Broadband Web Talk and Smartphone Tariff Plan
3.4.2.3 China Unicom Ltd.
Table 19: China Unicom's iPhone 4 16GB, 24 Months Plan
Table 20: China Unicom's iPhone 4 32GB, 24 Months Plan
3.4.2.4 Analysis of Mobile Broadband Plans in China
3.4.3 Japan
3.4.3.1 NTT DoCoMo
Table 21: FOMA Basic Monthly Plans
3.4.3.2 Softbank
Table 22: Softbank's White MBB Plan
3.4.3.3 Analysis of Mobile Broadband Plans in Japan
3.4.4 Australia
3.4.4.1 iPrimus Telecom
Table 23: iPrimus's Mobile Broadband Plans

3.4.4.2 Telstra
Table 24: Telstra's Monthly Postpaid MBB Plans
3.4.4.3 Analysis of Mobile Broadband Plans in Australia
3.5 Africa
3.5.1 South Africa
3.5.1.1 MTN Mobile Broadband Plans
Table 25: MTN Mobile Internet Pack
Table 26: MTN Mobile Internet Medium Plan
Table 27: MTN Mobile Internet High Plan
3.5.1.2 Zain
Table 28: ‘Pay as you go' eeZee e-GO Plan
Table 29: Postpaid Zain e-GO Plan
3.5.2 Ghana
3.5.2.1 Zain
3.5.3 Libya
3.5.3.1 Vodafone Al Madar
Table 30: Al Madar's Raneen Prepaid Plan
Table 31: Al Madar's Tawasul Prepaid Plan
Table 32: Al Madar's Shabab Prepaid Plan
Table 33: Al Madar's Postpaid Plan
3.5.4 Nigeria
3.5.4.1 MTN
Table 34: MTN's Data Plans/Bundles
Table 35: MTN's Postpaid Plans
3.5.5 Kenya
3.5.5.1 Orange Mobile
Table 36: Orange's Prepaid Price Plan
Table 37: Orange's Postpaid Price Plan
3.5.5.2 Safaricom
Table 38: Safaricom's Prepaid Plans
Table 39: Safaricom's Postpaid Plans
3.5.6 Analyses of Mobile Broadband Plans in Africa
3.6 Middle East
3.6.1 UAE AND KSA
3.6.1.1 Etisalat
Table 40: Etisalat's Postpaid 3G MBB Plans
Table 41: Etisalat's Combined 3G Pre & Postpaid Plans
3.6.2 Bahrain
3.6.2.1 Bahrain Telecommunications Company (BATELCO)
Table 42: Batelco 3G MBB Tariff Plan
3.6.2.2 Viva
Table 43: Viva MBB Postpaid Plans

Table 44: Viva MBB Prepaid Plan
3.6.3 Analyses of Middle East Mobile Broadband Plans
4 Regional Mobile Broadband Forecasts – Subscribers and Revenues 2012-2016
4.1 MBB Subscribers Forecast (2011 - 2016)
Chart 9: Global MBB Subscribers Forecast (2010YE, 2011 – 2016, millions)
Chart 10: Regional MBB Subscribers in Past (2010YE, millions)
Chart 11: Regional MBB Subscribers in Past (2010YE, percentage)
Chart 12: Regional MBB Subscribers Forecast (2011, millions)
Chart 13: Regional MBB Subscribers Forecast (2016, millions)
Chart 14: Regional MBB Subscribers Magnitude (2011 – 2016F)
Table 45: Regional MBB Subscribers Forecast (2011 - 2016, millions)
Chart 15: Asia Pacific MBB Subscribers Forecast (2011 - 2016, millions)
Chart 16: Europe MBB Subscribers Forecast (2011 - 2016, millions)
Chart 17: North America MBB Subscribers Forecast (2011 - 2016, millions)
Chart 18: Latin America MBB Subscribers Forecast (2011 – 2016, millions)
Chart 19: Africa MBB Subscribers Forecast (2011 – 2016, millions)
Chart 20: Middle East MBB Subscribers Forecast (2011 – 2016, millions)
4.2 MBB Revenues Forecast 2010YE, 2011 - 2016
Chart 21: Global MBB Revenues Forecast (2010, 2011 - 2016, billions)
Chart 22: Regional MBB Revenues Magnitude (2010, 2011 – 2016F)
Table 46: Regional MBB Revenues Forecast (2011 - 2016, billions)
Chart 23: Regional MBB Revenues Forecast (2011, billions)
Chart 24: Regional MBB Revenues Forecast (2016, billions)
Chart 25: Asia Pacific MBB Revenues Forecast (2010, 2011 – 2016, billions)
Chart 26: Europe MBB Revenues Forecast (2010, 2011 – 2016, billions)
Chart 27: North America MBB Revenues Forecast (2010, 2011 – 2016, billions)
Chart 28: Latin America MBB Revenues Forecast (2010, 2011–2016, billions)
Chart 29: Africa MBB Revenues Forecast (2010, 2011 – 2016, billions)
Chart 30: Middle East MBB Revenues Forecast (2010, 2011 – 2016, billions)
5 Roadmap to Build a Fail-safe MBB Business Platform
Table 47: High Speed Networks - Regional (March 2010)
5.1 MBB Staircase
5.2 GSM/ 3GPP1 Family
5.2.1 EDGE Evolution
Table 48: Benefits of EDGE
5.2.2 UMTS (Universal Mobile Telecommunications System)
5.2.3 HSPA (High Speed Packet Access) and HSPA+
5.2.4 LTE (Long Term Evolution)
5.2.4.1 LTE, a Road to LTE Advanced
5.2.5 CDMA/ 3GPP2 Family
5.2.5.1 CDMA2000 1XEV-DO (Evolution Data Only) Revision 0
5.2.5.1.1 Standard Revision and path towards CDMA EV-DO Revision A and Revision B

5.2.5.1.2 TIA-856 Revision 0
5.2.6 WiMAX (Worldwide Interoperability for Microwave Access)
Table 49: Forecast for 3G+ Technologies for 2016
Chart 31: User Adoption Growth Forecast for 3G+ Technologies for 2016
5.2.6.1 LTE vs. WiMAX: Who Would Win, Finally?
5.2.7 Wi-Fi
Table 50: Wi-Fi SWOT Analysis
5.2.8 Mi-Fi
Table 51: Regional Penetration of Rest of the Technologies
5.3 Mobile Broadband Catalysts and Hindrances
Table 52: Mobile Broadband Catalysts
Table 53: Mobile Broadband Hindrances
5.4 Mobile Broadband Devices – Viability and Usage
5.4.1 USB Modems/ USB Dongles
5.4.2 Embedded Modems
Table 54: Partnerships between Mobile Operators and Laptop Manufacturers
5.4.3 PC Cards and Express Cards
5.4.4 Mobile Phone Handsets
6 Mobile Internet Traffic – Regional Forecasts, Smart Offloading and Innovative Techniques
to Rein-in the ‘Raging Bull'; and Methodology to Fuel MBB ARPUs 2012 - 2016
6.1 Global Traffic Meter – Accidents Waiting to Happen!
Chart 32: Global Application Usage and Growth (2010YE)
Chart 33: Mobile Data Traffic (2010YE – 2016F, Exabytes/month)
Table 55: Regional Mobile Data Traffic (2010YE – 2016F, Petabytes/month)
Chart 34: Regional Mobile Data Traffic (2010YE – 2016F, Petabytes/month)
Table 56: Global Traffic Share by Devices' (2010YE – 2016F, Petabytes/month)
Chart 35: Global Traffic Share by Devices' (2010YE – 2016F, Petabytes/month)
Table 57: Mobile Services' Contribution to Data Traffic (2010YE – 2016F, Petabytes/month)
Chart 36: Mobile Services' Contribution to Data Traffic (2010YE – 2016F, Petabytes/month)
6.2 Manage Your Data Traffic Now, or Perish!
6.3 Traffic Offloading Techniques – A Shredding Analysis
6.4 Scope of Traffic Offloading Practices – An Eye-Opener
6.5 Femtocell vs. Wi-Fi for Data Offloading – Which would make the ultimate cut?
6.6 What are the Alternatives to Traffic Offloading Solutions?
Chart 37: Traffic Management Chaos
6.7 Feasibility of Offloading onto Other Networks
6.8 Different Devices Need Different Concepts
6.9 MBB Data ARPUs – Let's Fuel-up Your Tanks Now!
6.10 Regional Mobile Broadband ARPU Forecasts (2011 - 2016)
6.10.1 North America (2011 – 2016F)
Chart 38: MBB Connections and Penetration Rate in North America (2010YE, 2011 - 2016F)
Chart 39: MBB ARPUs of North America (2010YE, 2011 - 2016F)

6.10.2 Europe (2011 – 2016F)
Chart 40: MBB Connections and Penetration Rate in Europe (2010, 2011 - 2016F)
Chart 41: MBB ARPUs of Europe (2010YE, 2011 - 2016F)
6.10.3 Asia Pacific (2011 – 2016F)
Chart 42: MBB Penetration Rate in Asia Pacific (2010YE, 2011 - 2016F, percentage)
Chart 43: MBB ARPUs of Asia Pacific (2010YE, 2011 - 2016F)
6.11 MBB ARPU Forecasts of Major MNOs (2010YE – 2016)
6.11.1 AT&T Inc., USA
Chart 44: AT&T- MBB ARPU (2010, quarter-wise)
Chart 45: AT&T- MBB ARPU Forecast (2011 - 2016)
6.11.2 Bharti Airtel Ltd., India
Chart 46: Bharti Airtel - MBB ARPU (2010, quarter-wise)
Chart 47: Bharti Airtel - MBB ARPU Forecast (2011 - 2016)
6.11.3 China Mobile Ltd., China
Chart 48: China Mobile - MBB ARPU (2010, quarter-wise)
Chart 49: China Mobile - MBB ARPU Forecast (2011 - 2016)
6.11.4 NTT DoCoMo Ltd., Japan
Chart 50: NTT DoCoMo - MBB ARPU (2010, quarter-wise)
Chart 51: NTT DoCoMo - MBB ARPU Forecast (2011 - 2016)
6.11.5 Verizon Wireless Inc., USA
Chart 52: Verizon Wireless - MBB ARPU Forecast (2011 - 2016)
6.11.6 Sprint Nextel Corp., USA
Chart 53: Sprint Nextel - MBB ARPU Forecast (2011 - 2016)
7 Mobile Broadband –Tasting the Success by Unheard-Of VAS Strategies; Driving MBB in
Underserved Regions and Crashing the Untapped
7.1 How to Create an Irresistible Need for Mobile Broadband?
Table 58: Affect of Development, Resource Management and Networking on Society
7.2 Have You Really Exhausted Your VAS Pipeline? Think Again!
7.3 VAS Based On Subscription Services
7.4 VAS Embedded In the Mobile Phone
7.5 Have You Thought of These VAS…? Perhaps Not!
7.6 Rural/ Underserved Regions – Opportunities and Challenges
7.6.1 Opportunities
7.6.2 Challenges
7.7 Unserved Regions - Would They Ever Become Penetrable?
7.8 Metropolitan Regions – Emerging Challenges
8 Mobile Broadband – Regional Consumer Psychology, Usage Patterns and Volumes 2012 -
2016
Chart 54: Regional MBB Users (January 2011, percentage)
Chart 55: Regional MBB Users (January 2011, millions)
8.1 Europe
Table 59: Mobile Broadband Users Forecast for Selected European Countries

(2010YE - 2016, millions)
Chart 56: MBB Users Forecast for France (2010YE – 2016)
Chart 57: MBB Users Forecast for Germany (2010YE – 2016)
Chart 58: MBB Users Forecast for Italy (2010YE – 2016)
Chart 59: MBB Users Forecast for Spain (2010YE – 2016)
Chart 60: MBB Users Forecast for UK (2010YE – 2016)
8.2 Asia Pacific
Chart 61: MBB Users Forecast for Asia Pacific (2010YE – 2016, percentage)
8.3 North America
Chart 62: MBB Users Forecast for North America (2010YE – 2016, percentage)
8.4 Africa
Chart 63: MBB Users Forecast for Africa (2010YE – 2016F, millions)
8.5 Middle East
Chart 64: MBB Users Forecast for Middle East (2010YE – 2016, millions)
9 Mobile Broadband - Innovative Pricing Models for Different Consumer Segments and
Churn Poisoning Ploys
Chart 65: Important Factors behind a Successful Pricing Strategy
9.1 Corporates
Chart 66: Workology of Mobile Broadband Plan
Table 60: Corporate Pricing Model by Vodafone
Table 61: A Possible Special Corporate Plan
9.2 Individuals
Table 62: USB Drive/ Modem/ Express Cards Pricing Models for Individual
9.2.3 A Possible Special Pricing Model for Individual Users
9.3 Students
9.3.1 A Possible Pricing Model for Students
Table 63: Vodafone's USB Data Card MBB Plan for Students
9.4 Heavy Users or Frequent Travelers
Table 64: Vodafone's new Euro Traveler Mobile Broadband initiative
9.4.1 A Possible Pricing Plan for Frequent Travelers and Business Executives
9.5 Light Users
9.5.1 A Possible MBB Tariff Structure for Light Users
9.6 Mobile Broadband Churn Poisoning Ploys
9.6.1 Effective Strategies to Reduce Churn Rate and Retain Customers
Table 65: Effective Techniques to Cut Churn
Table 66: Management of Post-paid and Pre-paid User Class
Chart 67: How to Drive Customer Retention and Loyalty?
10 Global Mobile Messaging – Regional Forecasts on Volumes & Revenues, and Key
Factors Affecting Usage 2012 - 2016
10.1 SMS, MMS, Mobile E-Mail and IM – What the Future Holds?
Chart 68: Regional SMS Traffic (2010YE, billions)
Chart 69: Regional SMS Traffic (2011 – 2016F, billions)

Chart 70: Regional MMS Traffic (2010YE, billions)
Chart 71: Regional MMS Traffic (2010YE, 2011 – 2016F, billions)
Chart 72: Global SMS and MMS Traffic, Compared (2010YE, billions)
Chart 73: Global Mobile E-Mail Traffic (2010YE, 2011 – 2016F, billions)
Chart 74: Regional Mobile E-Mail Traffic (2010YE, 2011 – 2016F, billions)
Chart 75: Global Mobile IM Traffic (2010YE, 2011 – 2016F, billions)
Chart 76: Regional Mobile IM Traffic (2010YE, 2011 – 2016F, billions)
Chart 77: Global Mobile E-mail and Mobile IM Users, Compared (2010YE, millions)
Chart 78: Global SMS Revenues (2010YE, 2011 – 2016F, billions)
Chart 79: Regional SMS Revenues (2010YE, 2011 – 2016F, billions)
Chart 80: Global MMS Revenues (2010YE, 2011 - 2016F, billions)
Chart 81: Regional MMS Revenues (2010YE, 2011 - 2016F, billions)
Chart 82: Global Mobile E-Mail Revenues (2010YE, 2011 - 2016F, billions)
Chart 83: Regional Mobile E-Mail Revenues (2010YE, 2011 - 2016F, billions)
Chart 84: Global Mobile IM Revenues (2010YE, 2011 - 2016F, billions)
Chart 85: Regional Mobile IM Revenues (2010YE, 2011 – 2016F, billions)
Chart 86: Global Mobile Messaging Aggregated Revenues (2010YE, billions)
Chart 87: Global Mobile Messaging Aggregated Revenues (2010YE, 2011 - 2016F, billions)
Chart 88: Influential Factors that affect Uptake of Mobile Messaging Services
11 Thought Provoking Case Studies
11.1 Case Study 1: China Mobile MMS 2010, China [Side-by-Side Comparison with China Unicom
and China Telecom]
11.1.1 About the Operator
11.1.2 Rationale behind the Case
Chart 89: Subscriber Base of China Mobile (2008 – 2010, millions)
Chart 90: China Mobile and China Unicom – Subscribers Base Comparison (2008 – 2010,
millions)
Chart 91: Growth of China Mobile (2008 – 2010, percentage)
Chart 92: Total Subscriber Growth of China Mobile, China Unicom and China Telecom (2008 –
2010, millions)
Chart 93: 3G User Growth (in millions) by December 2010 – China Mobile, China Unicom and
China Telecom
Chart 94: Net Addition of Subscribers and Market Share of China Mobile (2008 – 2010, millions)
Chart 95: MMS Users of China Mobile (2008 - September 2010, millions)
Chart 96: MMS Traffic of China Mobile and China Unicom (2009 – 2010, billions)
Chart 97: China Mobile MMS Usage Volume (2008 – 2010, billions)
Chart 98: MMS Revenue of China Mobile (2009 – 2010, millions)
11.1.3 What made China Mobile succeed?
11.1.4 The Charm of China Mobile MMS
11.1.5 Development Factors
11.1.6 New Arenas and New Models to expand the Blue Ocean Markets
Chart 99: Highlights of Result

11.2 Case Study 2: NTT DoCoMo, Japan
11.2.2 Why NTT DoCoMo?
Chart 100: Subscriber Base of NTT DoCoMo (2009 - 2010, millions)
Chart 101: Market Share of MNOs in Japan
Chart 102: Subscriber Share of MNOs in Japan (2010YE, millions)
Chart 103: 3G Growth of NTT DoCoMo (2009 - 2010, Q1 2011, percentage)
Chart 104: Packet ARPU of NTT DoCoMo (2009 - 2010)
Chart 105: Quarterly Churn Rate of NTT DoCoMo (2009)
Chart 106: Quarterly Churn Rate of NTT DoCoMo (2010)
Chart 107: BEE TV Subscribers (Q2 2009 - Q2 2010, millions)
Chart 108: i- Concier Service Users (2009, millions)
Chart 109: i- Concier Service Users (2010, millions)
11.2.3 Strategies and Developments in 2010
11.2.4 Key Developments
Chart 110: Number of iD Users and Payment Terminals (2008 – August 2010, millions)
11.3 Case Study 3: Ncell, Nepal [An Underserved 3G Market]
11.3.2 Rationale behind selecting Ncell
11.3.3 3G coverage of Ncell
Table 67: 3G Coverage Outside Kathmandu
Chart 111: No. of Subscribers (2009 – Q3 2010, millions)
Chart 112: Market Share of Ncell (2009 - 2010)
Chart 113: Net Revenue ((Q1 2009 - Q4 2009) & (Q1 2010 - Q3 2010), SEK millions)
11.3.4 Strategy and Developments (2010 – 2011)
11.4 Case Study 4: Telkomsel, Indonesia [Side by Side Comparison with XLAxiata]
Chart 114: User Base of Telkomsel and XL-Axiata (2010YE, millions)
Chart 115: Market Share Comparison of Telkomsel and XL-Axiata (Q3 2010)
Chart 116: SMS Traffic Comparison of Telkomsel and XL-Axiata (2009 – 2010YE, billions)
Chart 117: SMS Traffic Projection & Comparison for Telkomsel and XL- Axiata (2011, billions)
Chart 118: Telkomsel Quarterly SMS Traffic ((Q1 – Q3) for (2009 – 2010), billions)
Chart 119: Telkomsel SMS Quarterly Revenues, and Comparison between 2009 and 2010 (in
millions)
11.4.3 Success Enablers
Table 68: SMS Tariffs and Promotional Plans
11.4.3.1 Continuous Upgrades
11.4.3.2 Network Quality, Capacity and Maintenance
11.4.3.3 Innovative SMS Push Strategies
Table 69: SMS Traffic Catalysts
11.5 Case Study 5: Vodafone, India [Side by Side Comparison with Idea Cellular]

Chart 120: Vodafone and Idea Cellular Users (February 2011, millions)
Chart 121: Vodafone and Idea Cellular Users across Metros (January 2011, millions)
Chart 122: Vodafone and Idea Cellular Users across major States/ Regions (January 2011,
millions)
Chart 123: Vodafone and Idea Cellular Market Share (2010YE)
Chart 124: Total Mobile Subscribers Growth in India (2010, millions)
Chart 125: Subscriber Base Comparison - Vodafone and Idea Cellular (2010YE, millions)
Chart 126: SMS Traffic Comparison - Vodafone and Idea Cellular (Q3 2010, billions)
Chart 127: SMS Revenues Comparison - Vodafone and Idea Cellular (2010, millions)
11.5.3 Key Strategies to Drive Usage
11.5.4 Analysis of Vodafone 3G Services across Underserved India
12 Mobile Applications – An Exhaustive Analysis of Platforms, App Stores, Business
Models, and Regional Forecasts on App Subscribers and Revenues 2012 – 2016
12.1 Mobile Applications Overview
12.2 Mobile App Stores – Flooding To Quench Users' Thirst
Table 70: Top 10 Mobile Apps of 2011 - 2013
Table 71: Different Mobile App Store offerings by OS/ Handset Vendors, Mobile Operators and
Others)
12.3 Developments in Smartphone App Markets
Table 72: Six Major Trends Shaping the Smartphone Application Ecosystem by 2010YE
12.4 Latest Trends and Opportunities for Mobile App Businesses in 2011
12.5 Business Models of App Stores
Chart 128: Obstacles of Third Party App Developer Programs
Table 73: Different Approaches to Working with ACPs
Chart 129: Free vs. Paid Mobile Apps
Chart 130: Average Price Comparison of Apps by Different Stores
Chart 131: Mobile App Store Sizes (2010YE)
Chart 132: Global Mobile App Store Growth in 2010
Chart 133: Comparative Growth of Mobile App Platforms (2010 – 2011, percentage)
Chart 134: Mobile App Platforms – Comparative Growth (2010YE – 2011, percentage)
12.6 Sources of Revenue
Chart 135: Mobile Apps Revenue Sources (2010 - 2011)
Chart 136: Success Measures of Mobile Apps in 2010 - 2011
12.7 Top Mobile Socio-Networking Apps
12.8 A Critical Examination of the Five Most Popular Socio-networking
Applications and Sites, and their Affect on MBB Uptake
Chart 137: Facebook Demographics in January 2011
Chart 138: Regional Facebook Usage
Chart 139: Worldwide Facebook Users - Gender Wise
Chart 140: Worldwide Twitter Usage

Chart 141: Worldwide LinkedIn Usage – Gender Wise
Chart 142: Top 10 Countries with LinkedIn Users (millions)
Chart 143: Worldwide LinkedIn Distribution by Industry (2010 – 2011)
Chart 144: Facebook, Twitter and LinkedIn - Head to Head Revenues (2010, millions)
12.9 Key Elements of Facebook and Twitter
12.9.1 Why people love Facebook?
12.9.2 What's so special about Twitter?
12.10 Communication Styles in different Social Settings
12.11 So Which Social Network is the Best?
12.12 What is an App-Centric Business Model?
Chart 145: App-Centric Business Model - Explained
12.13 What is an Operator-Centric Business Model?
Chart 146: Operator-Centric Business Model - Explained
Chart 147: Revenue sharing Operator-Centric Business Model
12.14 Market Size
Chart 148: Mobile App User Base (2010YE – 2016F, millions)
Table 74: Regional Mobile App User Base (2010YE – 2016F, millions)
Chart 149: Regional Mobile App User Share in 2010 (percentage)
Chart 150: Regional Mobile App Users Forecast for 2016 (percentage)
Chart 151: Regional Mobile App User Growth (2010YE – 2016F, percentage)
12.15 Mobile App Revenues
Chart 152: Global Mobile App Revenues (2010YE – 2016F, billions)
Table 75: Regional Mobile App Revenues (2010YE – 2016F, billions)
Chart 153: Regional Mobile App Revenue Contribution in 2010 (percentage)
Chart 154: Mobile App Revenues in Europe (2010, 2011 - 2016F, billions)
Chart 155: Mobile App Revenues in Asia (2010, 2011 - 2016F, billions)
Chart 156: Mobile App Revenues in North America (2010, 2011 - 2016F, billions)
Chart 157: Mobile App Revenues in Rest of the World (2010, 2011 - 2016F, billions)
Chart 158: Regional Mobile App Revenue Contribution Forecast for 2016 (percentage)
Chart 159: Regional CAGR of Mobile Application Revenue (2010YE - 2016F, percentage
13 Mobile Applications – Business Models and Case Studies
13.1 Case Study 1: Apple Apps Store
Chart 160: No. of Applications in Apple App Store (January 2011)
Chart 161: Apple iPhone Development – Application Submissions (January 2011)
Chart 162: Apple iPhone Application Price Distribution (January 2011)
Chart 163: Most Popular Categories of Active Applications (Apple iPhone – January 2011)
13.1.1 Business Model
13.1.2 Key Developments
13.2 Case Study 2: Samsung Bada Apps Store
13.2.1 Vision Pertaining to Samsung Bada
13.2.2 Business Model and Developments
Chart 164: Most Popular Samsung Bada Apps

Chart 165: Comparison of Samsung Bada Mobile App Trends with Smartphones & Feature
Phones (2010 - 2011, percentage)
Chart 166: Samsung Bada Ecosystem
Chart 167: An App-Centric Focus
13.2.3 Revenue Model of Samsung Bada
13.3 Case Study 3: Blackberry App World
Chart 168: Most Popular Blackberry Apps
13.3.1 Business Models and Developments
13.3.2 Revenue model of BlackBerry
14 So, Are You Ready for ‘The MBB Grand Prix 2012 – 2016'?
14.1 Present Situation of Mobile Broadband (2010 - 2011)
Chart 169: Global Mobile Broadband User base as a Percentage of Total Mobile Subscribers
(2010 - 2016F)
Chart 170: Global Revenue CAGR of Mobile Data Services (2010 – 2016F, percentage)
14.2 The Path Ahead
14.2.1 Growth
14.2.2 Underserved Markets
14.2.3 Unserved Markets
14.2.4 Matured Markets
Table 76: Strategies to Cope with Increasing Demand for Data Services over Mobile Networks
Table 77: Which MBB Services New Adapters expect to be Using?
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Mobile Broadband Grand Prix 2012-2016

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