1. Mobile Payments: Ringing the changes
Report Details:
Published:September 2012
No. of Pages: 58
Price: Single User License – US$4495
The mobile payments market has expanded substantially in recent years, and after much
speculation the sector is finally beginning to take shape. This report provides an overview of the
different types of mobile payment now emerging, the challenges they face, and key player case
studies on some of the most high profile service launched to date.
Features and benefits
•Gain a better understanding of where your company fits into the mobile payments ecosystem
through detailed market mapping and definitions.
•Plan effectively through up to date case studies of mobile payment developments globally
•Understand where the market may be heading with Datamonitor's analysis of the latest key
trends in mobile payments
•Form your company's strategy using Datamonitor's roadmap of mobile payments.
Highlights
The mobile payment space has branched into remote mobile payments, where handheld devices
are used to enact online purchases, and proximity mobile payments, where a handheld device is
used to enact a purchase in person at the POS. A third branch is now emerging involving mobile
POS acceptance, with significant implications for the industry.
Despite expectations stretching back to the late 90's, NFC has yet to materialise in any substantial
way in developed markets. The slow path to market maturity with the need for expensive
infrastructure has led to some speculation that cloud enabled payments, which can be rolled out to
existing hardware quickly may be the next stage of development.
The number of mobile payment developments increased by 500% between 2007 and 2012. The
rate of development shows no sign of slowing down in the near term. Most developments are
focused on advanced economies, even as demand for mobile payments remains significantly
higher in emerging economies.
Your key questions answered
•What are the different types of mobile payments on the market today? What are the strengths,
weaknesses and implications of each of them?
•Are there any alternatives to NFC? What are cloud payments?
•How have consumers reacted to mobile payments? What is the global situation like? Is demand
the same everywhere?

2. •What mobile products have already launched? What do they demonstrate about the mobile
payments market?
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Major points covered in Table of Contents of this report include
Table of Contents
OVERVIEW
Catalyst
Summary
EXECUTIVE SUMMARY
Mobile Devices are Opening New Opportunities in Payments
Mobile technology is changing consumer behavior
Consumers react positively to the use of mobiles in the financial services sector
Remote and proximity payments: defining the two distinct types of mobile payments
There is No Standard Business Model for Mobile Payments
Service-driven vs revenue-driven model: retailers play an important role in the revenue value chain
Single-led vs collaborative-led model: maximizing share benefits through collaboration
The Road to Mobile Payments is Becoming Busier
Mobile payment developments have intensified in 2012
2012: a year of implementation for mobile payments
Cloud-based payments are set to disrupt the mobile payments industry by providing alternatives to
NFC
While the market continues to take shape its overall form remains unsettled
MOBILE DEVICES ARE OPENING NEW OPPORTUNITIES IN PAYMENTS
Mobile technology is changing consumer behavior
Mobile phones are the enablers of the new payment revolution
The possibilities are endless as new smartphone features open up unique paths to the payment
industry
Consumers react positively to the use of mobiles in the financial services sector
The majority of consumers like the idea of using mobile devices for their banking and payments
Mobile payments show strong potential in the emerging countries
Remote and proximity payments: defining the two distinct types of mobile payments
Mobile remote payments: mobiles as a tool to transfer funds to a third party
Mobile proximity payments: displacing plastic cards at the POS is not an easy task
Mobile as a payment acceptance tool offers new business cases for the payment industry
Digital wallets act as a payment hub for both remote and proximity payments
THERE IS NO STANDARD BUSINESS MODEL FOR MOBILE PAYMENTS
Service-driven vs revenue-driven model: retailers play an important role in the revenue value chain
Service-driven model: in the absence of retailers, a reduction on payment costs is the focus
Mobile P2P apps provide convenience for customers and potential cost reductions for banks as a

3. result of reduced cash handling
Revenue-driven model: retailers are currently paying fees to accept payment cards, and this may
have a positive view toward accepting mobile payments
Single-led vs collaborative-led model: maximizing share benefits through collaboration
When there is no potential direct revenue as part of the payment process, there is no business
case to collaborate
The Singapore government hosted a call for collaboration to fast-track the formation of
interoperable NFC infrastructure
THE ROAD TO MOBILE PAYMENTS IS BECOMING BUSIER
Mobile payment developments have intensified in 2012
The mobile payment industry is focusing on developed countries, leveraging advanced payment
infrastructures
Mobile payment developments in 2012 have shifted toward global scale activities
The global payment industry is choosing advance payment infrastructure over consumer demand
2012: a year of implementation for mobile payments
The industry faces three stages of developments in mobile payments
As NFC payments are progressing slowly, others are exploring new options without NFC
Mobile banking is evolving beyond just a payment channel
Issuers are exploring growth in P2P mobile payments in developed countries
The industry is trying to formulate a sustainable commercial business model for NFC, while some
explore other non-NFC payment options
Four NFC payment launches in 2012 break the barriers, converting plans into implementation
Cloud-based payments are set to disrupt the mobile payments industry by providing alternatives to
NFC
PayPal has chosen to move forward by providing instore payment apps that work with existing
barcode scanners
Deals may provide an incentive to cloud-based payments
New entrants are trying to address the weakest link in the future of mobile proximity payments:
converting merchant POS registers into smart registers
Square, GoPago, and Tabbedout try to recreate the POS payment ecosystem by controlling both
the consumer payment tool and the store register
Poor execution and a lack of maturity in terms of technology caused poor experiences on the first
round of mobile payment launches
While the market continues to take shape its overall form remains unsettled
APPENDIX
Supplementary data
Definitions
(Untitled sub-section)
Methodology
Further reading
Ask the analyst
Disclaimer

4. List of Tables
Table: NFC payment launches, 2012
Table: Mobile phone usage statistics
Table: Consumer interest in the ability to pay for things in shops with their mobile phone
Table: Proportion of mobile payment developments by region, 2011
List of Figures
Figure: Consumers react positively to the use of smartphones in the financial services sector
Figure: Retailers play an important role in the revenue value chain
Figure: In terms of mobile proximity payments, collaboration may open up new opportunities and
shared benefits to the stakeholders
Figure: Mobile payments developments have grown substantially in recent years
Figure: New mobile phone features open up new possibilities for the payment industry
Figure: Consumers react positively to the use of smartphones in the financial services sector
Figure: Consumer demand for mobile payments differs significantly across countries
Figure: New services such as Square, Sail, and PayPal Here turn mobiles into POS terminals
Figure: Retailers play an important role in the revenue value chain
Figure: CBA launched Kaching mobile app to pay without the recipient's bank account details
Figure: In terms of mobile proximity payments, collaboration may open up new opportunities and
shared benefits to the stakeholders
Figure: Singapore's vision is to grow innovative NFC services in a sustainable NFC ecosystem
Figure: Mobile payments developments have grown substantially in recent years
Figure: In 2011, NFC payments dominated mobile payment activities in the developed countries
Figure: There is strong demand for mobile payments among consumers in emerging countries
Figure: The industry faces three stages of developments in mobile payments
Figure: Mobile banking evolves in three different stages
Figure: ANZ goMoney allows payment to a mobile phone number
Figure: PayPal's inStore app facilitates mobile payments by using barcodes to verify the
transaction
Figure: Square bypassed the complexity of the NFC ecosystem by creating its own payment
ecosystem for mobile POS payments
Figure: Google Wallet's recent upgrade means that it now supports all credit and debit cards
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