1. Panama Beer Market Insights 2012
Report Details:
Published:September 2012
No. of Pages: 53
Price: Single User License – US$2672
Product Synopsis
A detailed market research report on the Panama beer industry. Researched and published by
Canadean.
Introduction and Landscape
Why was the report written?
This report comprises high level market research data on the Panama beer industry, published by
Canadean. The report covers the total market (on- and off-premise) and includes valuable insight
and analysis on beer market trends, brands, brewers, packaging, distribution channels, market
valuation and pricing.
What makes this report unique and essential to read?
The Panama Beer Market Insight report is designed for clients needing a quality in-depth
understanding of the dynamics and structure of the Beer market. The report provides a much more
granular and detailed data set than our competitors. All data has been researched, brand
upwards, by an experienced ''on-the-ground'' industry analyst who conducts face-to-face
interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the
dynamics and structure of the Panama Beer industry. Data includes volumes from 2007 to 2011,
plus forecasts for 2012, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super
premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands
and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains
brewer profiles for ten major brewers

2. This report provides distribution channel data (on- vs off-premise) and discusses the latest trends
in the key sub-channels. Packaging data includes consumption volumes by pack material, type,
size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data,
including beer consumption by price segment/distribution channel and selected consumer beer
prices are also included.
Key Market Issues
No new product activity in 2011.
In 2010 prices remained almost stable, which is unsustainable for manufacturers.
Local brands are very well positioned, indicating that it is unlikely that any imported brands will be
able to outperform them in the near future.
The off-premise market represents 70% of the total market, while on-premise has the remaining
30%.
Key Highlights
Beer imports grew by 11% in 2011, a decrease from the 18% of 2010. This reduced growth rate
was due to the aggressive position of the local brewers.
The Panamanian beer market grew by 5% in 2011, exceeding 2010 growth. This growth is mainly
due to the expansion in capacity of both brewers, which can now supply the real demand of the
country.
Prices in the off-premise market grew by 3% while the prices in the on-premise channel grew by
1%.
Mainstream represents 93% of the market, followed by Premium with 4% and Super premium with
3%.
Certain tax benefits to imported products and licensed beer production has allowed the
Panamanians to consume international brands, such as Miller, at a more affordable price.
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Major points covered in Table of Contents of this report include
Market Context
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation

3. Market Parameter Tables
Population Size and Growth 1983-2014F
Economic Indicators 2003-2013F
Legislation and Taxation Tables
Table 1.5.1 - Taxation Base
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Market Background Briefing
Beer Definitions by Type - Local Segmentation
Beer Definitions by Type - Standard Price Segmentation
Beer Definitions by Type - Alcoholic Strength
Beer Definitions by Type - Beer Type
Beer Definitions by Type - Local, National and International
Market Update
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011
Market Commentary
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importers, 2011
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends

4. Distribution and Pricing Trends
Table 3.4.1 - Outlet Universe For Beer - Number/% Share, 2007-2011
Table 3.4.2 - Outlet Universe For Beer By Turnover - Value/% Share, 2007-2011
Table 3.8 - Leading Importers and Distributors, 2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012
Beer Data Tables
Commercial Beverage Consumption - per Capita - Litres, 2001-2012F
Commercial Beverage Consumption - per Capita - % Share, 2001-2012F
Commercial Beverage Consumption - per Capita - Growth, 2001-2011
Commercial Beverage Consumption - Million Litres, 2001-2012F 7
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption - Growth, 2001-2012F
Consumption of FABs and Cider, 1999-2012F
Beer Foreign Trade By Country (Imports), 2008-2012F
Beer Foreign Trade By Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012F
Beer Distribution: On vs Off Premise, 2008-2012F
Brewer Profiles
AGENCIAS FEDURO SA
Agencias Feduro Brand Volumes, 2007-2011
CERVECERIA DEL BARU
Cerveceria Del Baru Brand Volumes, 2007-2011
CERVECERIA NACIONAL (PANAMA)

5. Cerveceria Nacional (Panama) Brand Volumes, 2007-2011
FELIPE MOTTA
Felipe E Motta e Hijo SA Brand Volumes, 2007-2011
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