1. Pet Care in Finland
Report Details:
Published:October 2012
No. of Pages: 65
Price: Single User License – US$1900
Despite economic difficulties in Finland, the performance of pet care could be considered excellent
in 2011. In fact, Finns were more willing than ever to pay extra for premium products, at the same
time as the pet population continued to increase in Finnish households. Sales were further driven
by active new product launches and innovative marketing strategies. In addition, pet owners
increasingly looked for ways to pamper their pets.
Euromonitor International''s Pet Care in Finland report offers a comprehensive guide to the size
and shape of the market at a national level. It provides the latest retail sales data 2007-2011,
allowing you to identify the sectors driving growth. It identifies the leading companies, the leading
brands and offers strategic analysis of key factors influencing the market - be they new product
developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to
change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years'' experience of publishing market research reports,
business reference books and online information systems. With offices in London, Chicago,
Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a
network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.
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Major points covered in Table of Contents of this report include
PET CARE IN FINLAND
Euromonitor International
October 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Pet Care Seems Immune To the Economic Downturn
Value-added Products Shape the Market
Strong Effort Needed To Stay Ahead of the Competition
Internet Retailing Challenges Other Distribution Channels
Healthy Growth in Sight
Key Trends and Developments
Premium Sales Fight Maturity
Natural and Ecological Products Push Through
Internet Retailing Increases Vigorously
Moves Between Economy, Mid-priced and Premium Products
Private Label Marches Ahead
Market Indicators
Table 1 Pet Populations 2007-2012
Market Data
Table 2 Sales of Pet Care by Category: Volume 2007-2012
Table 3 Sales of Pet Care by Category: Value 2007-2012
Table 4 Sales of Pet Care by Category: % Volume Growth 2007-2012
Table 5 Sales of Pet Care by Category: % Value Growth 2007-2012
Table 6 Pet Food Company Shares 2007-2011
Table 7 Pet Food Brand Shares 2008-2011
Table 8 Dog and Cat Food Company Shares 2007-2011
Table 9 Dog and Cat Food Brand Shares 2008-2011
Table 10 Penetration of Private Label by Category 2006-2011
Table 11 Sales of Dog and Cat Food by Distribution Format: % Analysis 2007-2012
Table 12 Sales of Dog and Cat Food by Category and Distribution Format: % Analysis 2012
Table 13 Sales of Pet Care by Distribution Format: % Analysis 2007-2012
Table 14 Sales of Pet Care by Category and Distribution Format: % Analysis 2012
Table 15 Forecast Sales of Pet Care by Category: Volume 2012-2017
Table 16 Forecast Sales of Pet Care by Category: Value 2012-2017
Table 17 Forecast Sales of Pet Care by Category: % Volume Growth 2012-2017
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2012-2017
Definitions
Sources

3. Summary 1 Research Sources
Berner Oy in Pet Care (finland)
Strategic Direction
Key Facts
Summary 2 Berner Oy: Key Facts
Summary 3 Berner Oy: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Berner Oy: Competitive Position 2011
Best Friend Group Oy in Pet Care (finland)
Strategic Direction
Key Facts
Summary 5 Best Friend Group Oy: Key Facts
Summary 6 Best Friend Group Oy: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Best Friend Group Oy: Competitive Position 2011
Fed Pet Oy in Pet Care (finland)
Strategic Direction
Key Facts
Summary 8 Fed Pet Oy: Key Facts
Summary 9 Fed Pet Oy: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Fed Pet Oy: Competitive Position 2011
Musti Ja Mirri Oy in Pet Care (finland)
Strategic Direction
Key Facts
Summary 11 Musti ja Mirri Oy: Key Facts
Summary 12 Musti ja Mirri Oy: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 13 Musti ja Mirri: Private Label Portfolio
Competitive Positioning
Summary 14 Musti ja Mirri Oy: Competitive Position 2011
Headlines
Trends
Competitive Landscape

4. Prospects
Category Indicators
Table 19 Cat Owning Households: % Analysis 2007-2012
Table 20 Cat Population 2007-2012
Table 21 Cat Food Prepared vs Non-prepared Gap: % Analysis 2007-2012
Category Data
Table 22 Sales of Cat Food by Category: Volume 2007-2012
Table 23 Sales of Cat Food by Category: Value 2007-2012
Table 24 Sales of Cat Food by Category: % Volume Growth 2007-2012
Table 25 Sales of Cat Food by Category: % Value Growth 2007-2012
Table 26 Sales of Premium Cat Food by Category: Value 2007-2012
Table 27 Cat Food Company Shares 2007-2011
Table 28 Cat Food Brand Shares 2008-2011
Table 29 Cat Treats Brand Shares 2008-2011
Table 30 Forecast Sales of Cat Food by Category: Volume 2012-2017
Table 31 Forecast Sales of Cat Food by Category: Value 2012-2017
Table 32 Forecast Sales of Cat Food by Category: % Volume Growth 2012-2017
Table 33 Forecast Sales of Cat Food by Category: % Value Growth 2012-2017
Summary 15 Cat Food by Price Band 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 34 Dog Owning Households: % Analysis 2007-2012
Table 35 Dog Population 2007-2012
Table 36 Dog Food Prepared vs Non-prepared Gap: % Analysis 2007-2012
Category Data
Table 37 Sales of Dog Food by Category: Volume 2007-2012
Table 38 Sales of Dog Food by Category: Value 2007-2012
Table 39 Sales of Dog Food by Category: % Volume Growth 2007-2012
Table 40 Sales of Dog Food by Category: % Value Growth 2007-2012
Table 41 Sales of Premium Dog Food by Category: Value 2007-2012
Table 42 Dog Food Company Shares 2007-2011
Table 43 Dog Food Brand Shares 2008-2011
Table 44 Dog Treats Brand Shares 2008-2011
Table 45 Forecast Sales of Dog Food by Category: Volume 2012-2017
Table 46 Forecast Sales of Dog Food by Category: Value 2012-2017
Table 47 Forecast Sales of Dog Food by Category: % Volume Growth 2012-2017
Table 48 Forecast Sales of Dog Food by Category: % Value Growth 2012-2017
Summary 16 Dog Food by Price Band 2011
Headlines

5. Trends
Competitive Landscape
Prospects
Category Indicators
Table 49 Other Pet Population 2007-2012
Category Data
Table 50 Sales of Other Pet Food by Category: Volume 2007-2012
Table 51 Sales of Other Pet Food by Category: Value 2007-2012
Table 52 Sales of Other Pet Food by Category: % Volume Growth 2007-2012
Table 53 Sales of Other Pet Food by Category: % Value Growth 2007-2012
Table 54 Bird Food Brand Shares 2008-2011
Table 55 Fish Food Brand Shares 2008-2011
Table 56 Small Mammal/Reptile Food Food Brand Shares 2008-2011
Table 57 Forecast Sales of Other Pet Food by Category: Volume 2012-2017
Table 58 Forecast Sales of Other Pet Food by Category: Value 2012-2017
Table 59 Forecast Sales of Other Pet Food by Category: % Volume Growth 2012-2017
Table 60 Forecast Sales of Other Pet Food by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Pet Products by Category: Value 2007-2012
Table 62 Sales of Pet Products by Category: % Value Growth 2007-2012
Table 63 Sales of Pet Healthcare by Type: % Value Breakdown 2007-2012
Table 64 Forecast Sales of Pet Products by Category: Value 2012-2017
Table 65 Forecast Sales of Pet Products by Category: % Value Growth 2012-2017
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