This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.

1. Global Transport Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, Market
Trends and Opportunities, Marketing Spend and Sales Strategies
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel
of leading transport industry executives. It analyzes how transport industry suppliers’ media
spend, marketing and sales strategies and business practices are set to change in
2011’2012. This report gives you access to the media channel spending outlooks, media
budgets, marketing agency selection criteria, business challenges and sales tactics of
leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and
investment expectations. This report not only grants access to the opinions and strategies of
business decision makers and competitors, but also examines their actions surrounding
business priorities. The report also provides access to information categorized by region,
company type and sizes.
Buy Now: Transport Supplier Industry
Browse All: Latest Market Research Reports
Scope
The opinions and forward looking statements of 863 industry executives have been captured
in our in-depth survey, of which 34% represent Director and C-level respondents
The research is based on primary survey research conducted by ICD Research accessing its
B2B panels comprised of senior marketing decision makers and leading supplier
organizations
The geographical scope of the research is global ‘ drawing on the activity and expectations
of leading industry players across the Americas, Europe, Asia-Pacific and Africa and Middle
East
In the report buyers identify what suppliers need to do to maintain their business and the
key actions being taken by industry players to overcome the leading business threats
Key topics covered include media spend activity, marketing and sales behaviors and
strategies by suppliers, as well as threats and opportunities, investment outlook and
business confidence among both buyers and suppliers.
The report examines current practices and provides future expectations over the next 12-24
months ‘The report provides qualitative analysis of the key industry threats and
opportunities and contains full survey results
This report covers data and analysis on media channel expenditure, marketing and sales
practices and industry developments by suppliers
Reasons To Buy
Benchmark your sales and marketing spend with industry peers to effectively determine
strategy
Identify the specific marketing approaches your competitors are using to win business
during the recessionary climate
Better promote your business by aligning your capabilities and business practices with your
customer’s changing needs during these
times of market uncertainty
Secure stronger customer relationships by understanding the leading business concerns and
changing strategies of packaging buyers

2. Predict how the industry will grow, consolidate and where it will stagnate
Uncover the business outlook, key challenges and opportunities identified by suppliers and
buyers in the industry
Key Highlights
India, China and the Middle East are predicted to be the fastest growing regions among
developing countries for the transport industry. The expansion of infrastructure activities,
strong market potential and increase in passenger and cargo traffic in these regions are
fueling growth.
A total of 60% of respondents expect their companies to increase their marketing
expenditure over the next 12 months, with only 9% looking to decrease it.
Overall, 46% of respondents from suppliers industry consider ability to target specific
audience niches to be a key factor in selection of a marketing vendor.
TABLE OF CONTENTS
LIST OF FIGURES
LIST OF TABLES
1 Introduction
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1) Online Survey
2) Secondary Research
3) Data Analysis and Report Writing
4) Quality Control
1.4 Profile of survey respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Executive Summary
3 Industry Dynamics
3.1 Revenue growth expectations
3.1.1 Revenue growth expectations by company type
3.1.2 Revenue growth expectations by region
3.1.3 Revenue growth expectations by turnover
3.1.4 Revenue growth expectations by senior level respondents
3.1.5 Company revenue growth optimism, cross industry comparisons
3.2 Future developments in business structure
3.2.1 Future developments by buyers
3.2.2 Future developments by suppliers
3.3 Merger and acquisition activity predictions
3.3.1 Merger and acquisition activity predictions by buyers
3.3.2 Merger and acquisition activity predictions by suppliers

3. 3.3.3 Merger and acquisition activity predictions by region
3.3.4 Merger and acquisition activity predictions by company turnover
4 Transport Market Growth Outlook
4.1 Demand in emerging markets
4.1.1 Demand in emerging markets by buyers
4.1.2 Demand in emerging markets by suppliers
4.1.3 Demand in emerging markets by region
4.1.4 Demand in emerging markets by company turnover
4.2 Growth expectations in developed countries
4.2.1 Growth expectations in developed countries by buyers
4.2.2 Growth expectations in developed countries by suppliers
4.2.3 Growth expectations in developed countries by region
4.2.4 Growth expectations in developed countries by company turnover
5 Threats and Opportunities for the Transport Industry
5.1 Leading business concerns for 2011–2012
5.1.1 Leading business concerns by company type in 2011–2012
5.1.2 Leading business concerns for 2011–2012 by region
5.1.3 Leading business concerns by company turnover
5.2 Key supplier actions to maintain and win buyer business
5.2.1 Actions to maintain and secure buyer business by buyers
5.2.2 Actions to maintain and secure buyer business by region
5.2.3 Actions to maintain and secure buyer business by turnover
5.2.4 Actions to maintain and secure buyer business by procurement budget
5.2.5 Actions to maintain and secure buyer business by purchasing decision authority
6 Transport Industry Supplier Marketing Expenditure Activity
6.1 Annual marketing budgets: transport industry suppliers
6.1.1 Annual marketing budgets by suppliers
6.1.2 Annual marketing budgets by region
6.1.3 Annual marketing budgets by turnover
6.2 Planned change in marketing expenditure levels
6.2.1 Planned change in marketing expenditure levels by suppliers
6.2.2 Planned change in marketing expenditure levels by region
6.2.3 Planned change in marketing expenditure levels by company turnover
6.2.4 Planned Change in Marketing Expenditure Levels by Revenue Growth Expectations
(%), 2011
6.2.5 Net change in planned marketing expenditure in all industries
6.3 Future investment by media channel
6.3.1 Future investment by media channel by suppliers
6.3.2 Future investment by media channel by region
6.3.3 Planned change in procurement expenditure by company turnover
6.4 Suppliers’ future investment in marketing and sales technology
6.4.1 Planned investment in marketing and sales technologies by suppliers
6.4.2 Planned investment in marketing and sales technologies by region
6.4.3 Planned investment in marketing and sales technologies by company turnover

4. 7 Marketing and Sales Behaviors and Strategies in 2011–2012
7.1 Key marketing aims of suppliers for 2011–2012
7.1.1 Key marketing aims of suppliers
7.1.2 Key marketing aims by region
7.1.3 Key marketing aims by company turnover
7.1.4 Key marketing aims by revenue growth expectations
7.2 Essential amendments to marketing activities in 2011–2012
7.2.1 Amendments to marketing activities by suppliers
7.2.2 Amendments to marketing activities by region
7.2.3 Amendments to marketing activities by company turnover
7.3 Use of new media for business prospects
7.3.1 Use of new media by region
7.3.2 Use of new media by company turnover
7.4 Critical success factors for choosing a marketing agency
7.4.1 Critical success factors: by region
7.4.2 Critical success factors: by company turnover
8 Appendix
8.1 Survey results
8.2 Methodology
8.3 Contact us
8.4 About ICD Research
8.5 Disclaimer
List of Tables
Table 1: Total Global Transport Industry Survey Respondents by Company Type, 2011
Table 2: Buyer Respondents by Job Role (%), 2011
Table 3: Buyer Respondents by Global Company Turnover (%), 2011
Table 4: Buyer Respondents by Total Number of Employees in Organizations (%), 2011
Table 5: Buyer Respondents by Region (%), 2011
Table 6: Supplier Respondents by Job Role (%), 2011
Table 7: Supplier Respondents by Global Company Turnover (%), 2011
Table 8: Supplier Respondents by Total Number of Employees in Organizations (%), 2011
Table 9: Supplier Respondents by Region (%), 2011
Table 10: Revenue Growth Optimism (%), 2010’2011
Table 11: Revenue Growth Optimism by Company Type (%), 2010’2011
Table 12: Revenue Growth Optimism by Region (%), 2010’2011
Table 13: Revenue Growth Optimism by Turnover (%), 2011
Table 14: Revenue Growth Optimism by Senior-Level Respondents (%), 2011
Table 15: Key Expected Changes in Business Structure (% Rail Industry Buyer
Respondents), 2011
Table 16: Key Expected Changes in Business Structure (% Road Industry Buyer
Respondents), 2011
Table 17: Key Expected Changes in Business Structure (% Ship Industry Buyer
Respondents), 2011
Table 18: Key Expected Changes in Business Structure (% Supplier Respondents), 2011
Table 19: Merger and Acquisition Activity Expectations by Rail Industry Buyers, 2010’2011
Table 20: Merger and Acquisition Activity Expectations by Road Industry Buyers, 2010’2011
Table 21: Merger and Acquisition Activity Expectations by Ship Industry Buyers, 2010’2011

5. Table 22: Merger and Acquisition Activity Expectations by Suppliers, 2010’2011
Table 23: Merger and Acquisition Activity Expectations by Region, 2011
Table 24: Merger and Acquisition Activity Expectations by Company Turnover, 2011
Table 25: Demand in Emerging Markets (% Rail Industry Buyer Respondents), 2011
Table 26: Demand in Emerging Markets (% Road Industry Buyer Respondents), 2011
Table 27: Demand in Emerging Markets (% Ship Industry Buyer Respondents), 2011
Table 28: Demand in Emerging Markets (% Supplier Respondents), 2011
Table 29: Growth Expectations in Developed Countries by Rail Industry Buyers (%), 2011
Table 30: Growth Expectations in Developed Countries by Road Industry Buyers (%), 2011
Table 31: Growth Expectations in Developed Countries by Ship Industry Buyers (%), 2011
Table 32: Growth Expectations in Developed Countries by Suppliers (%), 2011
Table 33: Leading Business Concerns by Company Type (%), 2011’2012
Table 34: Leading Business Concerns by Region (%), 2011’2012
Table 35: Leading Business Concerns by Company Turnover (%), 2011’2012
Table 36: Actions to Maintain and Secure Buyer Business – Buyer Responses (%), 2011
Table 37: Actions to Maintain and Secure Buyer Business ‘ Buyer vs. Supplier Responses
(%), 2011
Table 38: Actions to Maintain and Secure Buyer Business by Region (%), 2011
Table 39: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011
Table 40: Actions to Maintain and Secure Buyer Business by Procurement Budget (%), 2011
Table 41: Annual Marketing Budgets: Supplier Responses (%), 2010’2011
Table 42: Annual Marketing Budgets by Region (%), 2011
Table 43: Annual Marketing Budgets by Company Turnover (%), 2011
Table 44: Planned Change in Marketing Expenditure: Supplier Responses (%), 2010’2011
Table 45: Planned Change in Marketing Expenditure Levels by Region (%), 2011
Table 46: Planned Change in Marketing Expenditure Levels by Company Turnover (%),
2011
Table 47: Net Change in Planned Marketing Expenditure, All Industries (%) 2011
Table 48: Future Investment by Media Channels: Supplier Responses, 2011
Table 49: Planned Investment in Marketing and Sales Technologies (%), 2011
Table 50: Planned Investment in Marketing and Sales Technologies by Region (%), 2011
Table 51: Planned Investment in Marketing and Sales Technologies by Company Turnover
(%), 2011
Table 52: Key Marketing Aims: Supplier Responses (%), 2011
Table 53: Amendments to Marketing Activities (%), 2011
Table 54: Amendments to Marketing Activities by Region (%), 2011
Table 55: Amendments to Marketing Activities by Company Turnover (%), 2011
Table 56: Use of New Media by Suppliers (%), 2011
Table 57: Use of New Media by Region (%), 2011
Table 58: Use of New Media by Company Turnover (%), 2011
Table 59: Critical Success Factors by Suppliers (%), 2011
Table 60: Critical Success Factors by Region (%), 2011
Table 61: Critical Success Factors by Company Turnover (%), 2011
Table 62: Survey Results – Closed Questions
List of Figures
Figure 1: Revenue Growth Optimism (%), 2010’2011
Figure 2: Revenue Growth Optimism by Company Type (%), 2010’2011
Figure 3: Revenue Growth Optimism by Region (%), 2010’2011

6. Figure 4: Revenue Growth Optimism by Turnover (%), 2011
Figure 5: Revenue Growth Optimism by Senior-Level Respondents (%), 2011
Figure 6: Company Revenue Growth Optimism: Cross Industry Comparisons (%), 2011
Figure 7: Key Expected Changes in Business Structure (% Rail Industry Buyer
Respondents), 2011
Figure 8: Key Expected Changes in Business Structure (% Road Industry Buyer
Respondents), 2011
Figure 9: Key Expected Changes in Business Structure (% Ship Industry Buyer
Respondents), 2011
Figure 10: Key Expected Changes in Business Structure, (% Supplier Respondents), 2011
Figure 11: Merger and Acquisition Activity Expectations by Rail Industry Buyers, 2010’2011
Figure 12: Merger and Acquisition Activity Expectations by Road Industry Buyers, 2010’2011
Figure 13: Merger and Acquisition Activity Expectations by Ship Industry Buyers, 2010’2011
Figure 14: Merger and Acquisition Activity Expectations by Suppliers, 2010’2011
Figure 15: Merger and Acquisition Activity Expectations by Region, 2011
Figure 16: Merger and Acquisition Activity Expectations by Company Turnover, 2011
Figure 17: Top 10 Growth Regions (%), 2011
Figure 18: Top Five Emerging Markets (%), 2011
Figure 19: Demand in Emerging Markets (% Rail Industry Buyer Respondents), 2011
Figure 20: Demand in Emerging Markets (% Road Industry Buyer Respondents), 2011
Figure 21: Demand in Emerging Markets (% Ship Industry Buyer Respondents), 2011
Figure 22: Demand in Emerging Markets (% Supplier Respondents), 2011
Figure 23: Demand in Emerging Markets by Region (%), 2011
Figure 24: Demand in Emerging Markets by Company Turnover (%), 2011
Figure 25: Top Five Developed Regions by Growth (%), 2011
Figure 26: Growth Expectations in Developed Countries by Rail Industry Buyers (%), 2011
Figure 27: Growth Expectations in Developed Countries by Road Industry Buyers (%), 2011
Figure 28: Growth Expectations in Developed Countries by Ship Industry Buyers (%), 2011
Figure 29: Growth Expectations in Developed Countries by Suppliers (%), 2011
Figure 30: Growth Expectations in Developed Countries by Region (% ‘Increase’
Responses), 2011
Figure 31: Growth Expectations in Developed Countries by Turnover (% ‘Increase’
Responses), 2011
Figure 32: Leading Business Concerns (%), 2011’2012
Figure 33: Leading Business Concerns (%), 2011’2012
Figure 34: Actions to Maintain and Secure Buyer Business – Buyer Responses (%), 2011
Figure 35: Actions to Maintain and Secure Buyer Business – Buyer vs. Supplier Responses
(%), 2011
Figure 36: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011
Figure 37: Actions to Maintain and Secure Buyer Business by Purchasing Decision Authority
(%), 2011
Figure 38: Annual Marketing Budgets: Supplier Responses (%), 2010’2011
Figure 39: Annual Marketing Budgets by Region (%), 2011
Figure 40: Annual Marketing Budgets by Company Turnover (%), 2011
Figure 41: Planned Change in Marketing Expenditure: Supplier Responses (%), 2010’2011
Figure 42: Planned Change in Marketing Expenditure Levels by Region (%), 2011
Figure 43: Planned Change in Marketing Expenditure Levels by Company Turnover (%),
2011
Figure 44: Change in Marketing Expenditure Levels by Revenue Growth Expectations (%),

7. 2011
Figure 45: Future Investment by Media Channels: Supplier Responses, 2011
Figure 46: Future Investment by Media Channels by Region (% ‘increase’ responses), 2011
Figure 47: Future Investment by Media Channels by Company Turnover (% ‘increase’
responses), 2011
Figure 48: Planned Investment in Marketing and Sales Technologies (%), 2011
Figure 49: Planned Investment in Marketing and Sales Technologies by Region (%), 2011
Figure 50: Planned Investment in Marketing and Sales Technologies by Company Turnover
(%), 2011
Figure 51: Key Marketing Aims: Supplier Responses (%), 2011
Figure 52: Key Marketing Aims by Region (%), 2011
Figure 53: Key Marketing Aims by Company Turnover (%), 2011
Figure 54: Key Marketing Aims by Revenue Growth Expectations (%), 2011
Figure 55: Amendments to Marketing Activities (%), 2011
Figure 56: Amendments to Marketing Activities by Region (%), 2011
Figure 57: Amendments to Marketing Activities by Company Turnover (%), 2011
Figure 58: Use of New Media by Suppliers (%), 2011
Figure 59: Use of New Media by Region (%), 2011
Figure 60: Use of New Media by Company Turnover (%), 2011
Figure 61: Critical Success Factors by Suppliers (%), 2011
Figure 62: Critical Success Factors by Region (%), 2011
Figure 63: Critical Success Factors by Company Turnover (%), 2011
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