This report provides an understanding of m-commerce in major industries including market impact and revenue potential. This research evaluates market opportunities for mobile commerce for major industry verticals and forecasts to 2017. The report analyzes market dynamics of specific regions and countries and examines current applications and forecasts developments for 2012 to 2017.

1. Mobile Commerce in Industry Verticals
ReportsnReports.com adds Mind Commerce Market Research Report “Mobile Commerce in
Industry Verticals’’ to its store.
This report provides an understanding of m-commerce in major industries including market
impact and revenue potential. This research evaluates market opportunities for mobile
commerce for major industry verticals and forecasts to 2017. The report analyzes market
dynamics of specific regions and countries and examines current applications and forecasts
developments for 2012 to 2017.
Companies in Report:
 7-Eleven
 Apple
 AT&T
 Bango
 BenQ
 Bharti Airtel
 CepBank
 Citi
 Citibank
 Discover
 DoCoMo
 Du
 eBay
 Fandamo
 First data
 G-Cash
 Geocaching
 Gizmondo
 Google
 Guangzhou
 Gunslinger
 Hanau
 ISIS
 Master card
 mCheck
 MCPayPass
 MedHelp
 MERLOT
 Metavante
 mFoundry
 mHits
 Mogi
 Monitise
 Motorola

2.  M-Pago
 mPay
 M-Pesa
 NYC MTA
 Obopay
 One Atlantabased bank
 Pago Movil
 PalmOne
 PayBox
 PayPal
 Philips
 Quadrem
 Radioshack
 Reporo
 RIM
 RMV
 Sberbank
 Shinan Bank
 SK Telecom
 SmartPay
 Sprint
 Streetline
 Suica
 Sybase Inc
 Taiwan Mobile
 TextPayMe
 The International Air Transport Association (IATA)
 Trumpet
 UnionPay
 Utiba
 Verizon
 Vert
 Virtuistix Inc
 Visa
 Vodafoe
 Western Union
 Wizzit
 WMC
 Xiamen
 YES bank
Audience:
 Mobile Network Operators
 Mobile Software Developers
 OSS/BSS Solution Providers
 Handset and Tablet Manufacturers
 Mobile Payment Service Providers
 Content and Applications Aggregators
 Wireless Privacy and Security Specialists
 Mobile Marketing and Advertising Providers
 Telecommunications Infrastructure Providers

3. Table of Contents:
Executive Summary. 7
E-commerce and M-commerce. 8
Hedonic Perspectives. 9
Hedonic Perspectives of Adopting MC Applications. 11
M-commerce Applications. 13
Mobile Learning. 18
The M-Learning Ecosystem.. 19
M-learning Challenges. 23
M-Learning Features. 24
M-learning OS. 24
Smart Phones and M-learning. 26
Networking Technology. 26
Wide Area Network. 27
Metropolitan Area Networks (MANs). 28
Local Area Networks (LAN). 28
Personal Area Networks (PAN). 29
Case Study: Vodafone Academy. 30
Future Trends. 32
M-Learning Markets. 32
M-Business. 33
M-Business Applications. 34
M-Business Technologies. 39
M-Business Challenges. 40
WML. 41
Location Identification Technology. 42
Payment Methods. 44
Requirements of Mobile Commerce Security. 44
Basics of Security. 45
Mobile Security. 47
Network Infrastructure and Security. 47
WLAN standards. 48
WAP Security. 51
Payment Methods in M-Commerce. 52
Content Download. 53
Point of Sale. 53
Content on Device. 54
Mobile Payment. 54
Mobile Payment Methods. 54
In-Band” Payment Method. 56
Proximity. 56
Common Issues of Mobile Payment. 56
Payment Lifecycle. 57
Mobile Payment Value Chain. 58
Mobile Payment Systems. 59
Current M-Payment Market. 61
Paybox. 63
Paybox Disadvantages. 64

4. M-payment Analysis. 64
Money Transfers. 66
The M-Banking Regional Market and Service Providers. 66
US and Canada. 66
Mexico. 67
Venezuela. 67
Germany. 67
Paris. 67
UK. 67
Russia. 67
Turkey. 67
UAE. 67
Korea. 68
Seoul68
India. 68
Singapore. 68
South Africa -. 68
Australia. 68
China. 68
Japan. 68
Taiwan. 69
Malaysia. 69
Philippines. 69
Money Transfers Environment. 70
M-Banking Ecosystem.. 72
M-Banking Stakeholders. 73
Conclusion. 75
VoIP Mobile. 76
Mobile TV.. 76
Video Calling. 77
Intelligent Billing System.. 77
Location Commerce. 78
LBS Applications. 82
Location Mobile Commerce. 82
Government Public Service. 82
Vehicles Telematics. 83
LBS Commerce Benefits. 84
Mobile Commerce and LBS. 84
Gizmondo. 87
Mogi87
Gunslinger. 87
How to Implement a Location Based Game. 88
LBS in Mobile Value-added Services (MVAS). 91
M-commerce in Government. 91
Toll Systems. 93
Mobile Commerce in Health Care. 94
M-commerce Applications in Health Care. 94
Healthcare Issues. 99
M-Commerce with RFID in Health Care. 100

5. M-Commerce in Agriculture. 104
M-commerce in Other Industries. 108
Case Study: How to Use M-commerce in Manufacturing and Other Industries. 108
M-Commerce in Transportation. 112
Mobile Commerce in Financial Services. 113
The Role of the Devices. 114
The Role of Mobile Operators. 115
Banks Role. 115
Technologies. 117
Future Trends. 117
Benefits. 118
E-Marketing. 119
Challenges. 120
Management Challenge. 120
Increased Customers Expectations. 120
Security Problems. 121
Technological Challenges. 121
Solutions. 122
M-Commerce in Aviation. 123
E-Check. 124
Security Needs for Identity Verification. 125
Baggage Tracking. 126
M-commerce Applications in Aviation. 126
Contactless Smart Card. 126
Near Field Communication (NFC) and Radio Frequency Identification (RFID) Technology. 126
Using 4G technology. 127
Future Trends. 127
Mobile Commerce in Mining. 128
M-commerce Potential Market Earning 2012-2017. 133
Introduction. 133
Mobile Commerce in Mining Potential Revenue 2012-2017. 133
Mobile Commerce in Financial Service Potential Revenue 2012-2017. 135
M-Payment in Africa. 137
France Telecom and M-payment in Africa. 139
Mobile Commerce Market in General139
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