1. Research on Online Education and Training Market in China,
2012-2017
Report Details:
Published:November 2012
No. of Pages: 84
Price: Single User License – US$2400
In 2011, the market scale of China online education and training was CNY60 billion; it’s estimated
that the scale will reach CNY72.3 billion in 2012.
In 1999, China put forward Modern Distance Education Project. After more than ten years of
development, online education and training has got great-leap-forward development. Online
education, which is for all ages, such as basic online education, higher online education, is
booming; other types of online education, including curricula education, vocational training, etc,
are flourishing.
By the end of 2011, the number of China education enterprises listed in America is 11 (including
Global Education & Technology Co., Ltd. which acquired by Pearson Education Group and is
about to cease trading). China Cast Education Corporation logins OTCBB via SPAC then turns to
NasdaqGS; CEU belongs to backdoor listing; the rest nine education enterprises belong to IPO
and the total financing is $ 915 million, the total market capitalization is approximate $ 5.3 billion.
China Edu Corporation, China Cast Education Corporation, CEU, China Distance Education
Holding Ltd., GEDU, New Oriental, Xueersi, Ambow and ATA have opened online education and
training business except for Xueda and Noah. The former nine enterprises’ businesses also cover
parenting education, entrance examination coaching, language training, network higher education,
vocational certification training, corporate E-learning and online education services.
It is an era in which knowledge can change individual’ destiny and “Knowledge Economy” to be
national positioning, so building “learning life” “learning organization” and “learning society” have
become common practices. Online education has become an important way to learn for people in
modern society. Distance education has been available to people at any stage, and can meet
people’s diversification, individuation and lifelong requirements. Distance education concept has
become increasingly popular. In recent years, online distance education and training participants
are formed by pupils at the school, college students, working staff, white-collar, the salaried,
teachers, soldiers, etc. diverse groups. The government has regarded online education as an
important means to promote the development of China society, and domestic enterprises also pay

2. more and more attention to the application of online education and training.
According to statistics, in China, over 90% of primary and secondary school students and their
parents have an urgent demand for education service with low-cost, high-quality and sustainable
development. More than 75% of the workers are under various degrees of continued training;
more than 50% of enterprises managers take initiatively participate in professional learning and
training; 45 % of young people are learning foreign language. The total number of people who
need high-quality education and training resources across the country reached 380 million. If 30%
of them have the online education training conditions, the annual per capita consumption of online
education and training is CNY600, the total market space is CNY70 billion.
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Major points covered in Table of Contents of this report include
1. Overview of Online Education and Training
1.1 Definition and Classification
1.2 Development History
2. Industry Operation Environment in China, 2010-2011
2.1 Policy Environment
2.2 Economic Environment
2.2.1 GDP
2.2.2 Fixed Asset Investment
2.2.3 Import and Export and Growth Rate
2.2.4 China Macro Economy Development Forecast
2.3 Social Environment
2.3.1 Parent’s Education Concept Transformation
2.3.2 Rising Standards of Living
2.4 Technology Environment
2.4.1 Network Technologies Will Bring New Changes to the High-end English Training Industry
2.4.2 Hybrid Teaching Model Will Get Powerful Development
3. Industry Development Situation in China, 2010-2011
3.1 Development Characteristics
3.1.1 Effective Integration of Educational Resources
3.1.2 New Marketing Mode of Education and Training Industry
3.2 Existing Problems of the Industry in China, 2010-2011
3.2.1 Chaotic Situation in Higher Education Market
3.2.2 Online Resource Shortage
3.2.3 Lag of Online Professional Curriculum
3.3 Industry Development Proposals

3. 4. Market Operation of Online Education and Training in China, 2010-2011
4.1 Market Scale
4.1.1 The Combination of Two “Sunrise Industry”
4.1.2 Market Scale
4.1.3 Market Development Characteristics
4.2 Industry Supply
4.2.1 Diversified Industry Service
4.2.2 Transformation from “Traditional Class” to “Training Supermarket”
4.3 Industry Demand
5. Segment Market of Online Education and Training
5.1 Online Higher Education
5.2 Entrance Examination Coaching
5.3 Vocational Skills Training
5.4 Parenting Education
6. Development Status of Relevant Industry in China, 2010-2011
6.1 Development Status of E-commerce Industry in China
6.1.1 Market Development Status
6.1.2 Development Priorities of E-commerce Segment Fields
6.1.3 China E-commerce Market Prospects Forecast
6.2 Development Status of Education and Training Industry in China, 2010-2011
6.2.1 Status Quo
6.2.2 Development Characteristics in Recent Years
6.2.3 Development Trend in the Future
6.3 Internet Cloud Technology Motivates the Development of Online Education and Training
7. Domestic Key Enterprises
7.1 China Edu Group
7.1.1 Company Profile
7.1.2 Business Scale
7.1.3 Business Scope
7.1.4 Comprehensive Competitiveness
7.2 China Distance Education Holding Ltd.
7.2.1 Company Profile
7.2.2 Business Scale
7.2.3 Comprehensive Competitiveness
7.3 Ambow Education
7.3.1 Company Profile
7.3.2 Business Scale
7.3.3 Business Scope
7.3.4 Comprehensive Competitiveness

4. 7.4 New Oriental Education & Technology Group
7.4.1 Company Profile
7.4.2 Business Scale
7.4.3 Business Scope
7.4.4 Comprehensive Competitiveness
7.5 Xueersi Online School
7.5.1 Company Profile
7.5.2 Business Scale
7.5.3 Business Scope
7.5.4 Comprehensive Competitiveness
8. M & A Case Study in China
8.1 IDGVC Invested in www.51edu.com (The up-market Learning Group)
8.1.1 Investor Background Study
8.1.2 Financing Background Study
8.1.3 Motivation and Process Study of the Case
8.2 Investment Cases in Recent Years
9. Profit Model of Online Education and Training
9.1 Advertisement Model
9.2 Network Content Model
9.3 Digital Content Model
9.4 Transaction Expenses Model
9.5 Mobile Value-added Model
9.6 Service Charge Model
9.7 Consultation Service Model
9.8 Other Profit Models
10. Industry Development Prospects Forecast of Online Education and Training in China, 2012-
2017
10.1 Prospect Forecast, 2012-2017
10.1.1 Five Advantages
10.1.2 Online Study-Training Model in the Future
10.2 Market Trend in China, 2012-2017
10.2.1 Development Trend
10.2.2 Market Forecast
10.3 Development Proposals
10.3.1 The Industry Needs New Concept and New Ideas
10.3.2 Clear Technology Development and Utilization Strategy
11. Investment Opportunities and Risks of Online Education and Training in China, 2012-2017
11.1 Investment Environment
11.2 Investment Opportunities

5. 11.2.1 Diversified Education Promotes the Development of Online Education and Training
11.2.2 Online Education and Training will be Important Complement to Traditional Education
11.2.3 Industry is in Growth Stage and Has Great Development Potential
11.3 Investment Risks
11.3.1 Policy and System Risks
11.3.2 Market Competition Risks
11.3.3 Technology Risks
11.3.4 Foreign Investment Risks
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