1. Soft Drinks in Saudi Arabia
Report Details:
Published:November 2012
No. of Pages: 81
Price: Single User License – US$1900
All soft drinks categories registered positive total current value growth in 2011, with the soft drinks
market as a whole growing by 8%. Growth was mainly driven by heavy investment in marketing in
order to attract the growing local population. Increased distribution and product development in
order to extend category lifecycles also contributed to growth.
Euromonitor International''s Soft Drinks in Saudi Arabia report offers a comprehensive guide to the
size and shape of the market at a national level. It provides the latest retail sales data (2007-
2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the
leading brands and offers strategic analysis of key factors influencing the market – be they
legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is
set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates,
Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.
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Major points covered in Table of Contents of this report include
SOFT DRINKS IN SAUDI ARABIA
Euromonitor International
November 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Soft Drinks Achieves Strong Value Growth in 2011
Health Consciousness Drives Growth
Evolving Social Lifestyle of Growing Population Enhances Penetration
Average Unit Price Falls in 2011
Volume Consumption Expected To Rise Over Forecast Period
Key Trends and Developments
Economic Growth Leads To Increased Expenditure
Increased Health Awareness Drives Demand for Healthy Products
Growing Café Culture Drives On-trade Sales of Soft Drinks
Heavy Investment in Marketing
Population Growth Leads To Development in Remote Areas
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-
2011
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 17 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 19 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 20 Penetration of Private Label by Category by Value 2006-2011

3. Table 21 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-
2016
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume
Growth 2011-2016
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-
2016
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-
2016
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Saudi Arabia
Data
Table 30 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade:
Volume 2006-2011
Table 31 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade:
% Volume Growth 2006-2011
Table 32 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade:
Volume 2006-2011
Table 33 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade:
% Volume Growth 2006-2011
Table 34 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain
On-trade: Volume 2011-2016
Table 35 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain
On-trade: % Volume Growth 2011-2016
Table 36 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain
On-trade: Volume 2011-2016
Table 37 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain
On-trade: % Volume Growth 2011-2016
Definitions
Summary 1 Research Sources
Al Manhal Water Factory in Soft Drinks (saudi Arabia)
Strategic Direction
Key Facts
Summary 2 Al Manhal Water Factory: Key Facts
Summary 3 Al Manhal Water Factory: Operational Indicators
Company Background
Production
Competitive Positioning

4. Summary 4 Al Manhal Water Factory: Competitive Position 2011
Al Qassim Health Water Factory in Soft Drinks (saudi Arabia)
Strategic Direction
Key Facts
Summary 5 Al Qassim Health Water Factory: Key Facts
Summary 6 Al Qassim Health Water Factory: Operational Indicators
Company Background
Production
Summary 7 Al Qassim Health Water Factory: Production Statistics 2011
Competitive Positioning
Summary 8 Al Qassim Health Water Factory: Competitive Position 2011
Aujan Industries Co Ltd in Soft Drinks (saudi Arabia)
Strategic Direction
Key Facts
Summary 9 Aujan Industries Co Ltd: Key Facts
Summary 10 Aujan Industries Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Aujan Industries Co Ltd: Competitive Position 2011
Makkah Water Co in Soft Drinks (saudi Arabia)
Strategic Direction
Key Facts
Summary 12 Makkah Water Co: Key Facts
Summary 13 Makkah Water Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Makkah Water Co: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 38 Sales of Bottled Water to Institutional Channel 2006-2011
Table 39 Off-trade Sales of Bottled Water by Category: Volume 2006-2011
Table 40 Off-trade Sales of Bottled Water by Category: Value 2006-2011
Table 41 Off-trade Sales of Bottled Water by Category: % Volume Growth 2006-2011
Table 42 Off-trade Sales of Bottled Water by Category: % Value Growth 2006-2011
Table 43 Company Shares of Bottled Water by Off-trade Volume 2007-2011
Table 44 Brand Shares of Bottled Water by Off-trade Volume 2008-2011

5. Table 45 Company Shares of Bottled Water by Off-trade Value 2007-2011
Table 46 Brand Shares of Bottled Water by Off-trade Value 2008-2011
Table 47 Forecast Off-trade Sales of Bottled Water by Category: Volume 2011-2016
Table 48 Forecast Off-trade Sales of Bottled Water by Category: Value 2011-2016
Table 49 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2011-2016
Table 50 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 51 Off-trade Sales of Carbonates by Category: Volume 2006-2011
Table 52 Off-trade Sales of Carbonates by Category: Value 2006-2011
Table 53 Off-trade Sales of Carbonates by Category: % Volume Growth 2006-2011
Table 54 Off-trade Sales of Carbonates by Category: % Value Growth 2006-2011
Table 55 On-trade vs Off-trade Sales of Carbonates: Volume 2006-2011
Table 56 On-trade vs Off-trade Sales of Carbonates: Value 2006-2011
Table 57 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2006-2011
Table 58 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2006-2011
Table 59 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown
2006-2011
Table 60 Company Shares of Carbonates by Off-trade Volume 2007-2011
Table 61 Brand Shares of Carbonates by Off-trade Volume 2008-2011
Table 62 Company Shares of Carbonates by Off-trade Value 2007-2011
Table 63 Brand Shares of Carbonates by Off-trade Value 2008-2011
Table 64 Forecast Off-trade Sales of Carbonates by Category: Volume 2011-2016
Table 65 Forecast Off-trade Sales of Carbonates by Category: Value 2011-2016
Table 66 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2011-2016
Table 67 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Concentrates Conversions
Table 68 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 69 Off-trade Sales of Concentrates (as sold) by Category: Volume 2006-2011
Table 70 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2006-2011
Table 71 Off-trade Sales of Concentrates (RTD) by Category: Volume 2006-2011
Table 72 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2006-2011
Table 73 Off-trade Sales of Concentrates by Category: Value 2006-2011
Table 74 Off-trade Sales of Concentrates by Category: % Value Growth 2006-2011

6. Table 75 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2007-2011
Table 76 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2008-2011
Table 77 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2007-2011
Table 78 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2008-2011
Table 79 Company Shares of Concentrates (RTD) by Off-trade Volume 2007-2011
Table 80 Brand Shares of Concentrates (RTD) by Off-trade Volume 2008-2011
Table 81 Company Shares of Concentrates by Off-trade Value 2007-2011
Table 82 Brand Shares of Concentrates by Off-trade Value 2008-2011
Table 83 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2011-2016
Table 84 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth
2011-2016
Table 85 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2011-2016
Table 86 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2011-
2016
Table 87 Forecast Off-trade Sales of Concentrates by Category: Value 2011-2016
Table 88 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 89 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2006-2011
Table 90 Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2006-2011
Table 91 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2006-2011
Table 92 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2006-2011
Table 93 Leading Flavours for 100% Juice: % Volume Breakdown 2006-2011
Table 94 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2006-2011
Table 95 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2006-2011
Table 96 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2011
Table 97 Chilled Vs Ambient Not From Concentrate 100% Juice: % Volume Analysis 2006-2011
Table 98 Chilled Vs Ambient Reconstituted 100% Juice: % Volume Analysis 2006-2011
Table 99 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2007-2011
Table 100 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2008-2011
Table 101 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2007-2011
Table 102 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2008-2011
Table 103 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2011-2016
Table 104 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2011-2016
Table 105 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2011-
2016
Table 106 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2011-
2016
Trends

7. Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 107 Off-trade Sales of RTD Tea by Category: Volume 2006-2011
Table 108 Off-trade Sales of RTD Tea by Category: Value 2006-2011
Table 109 Off-trade Sales of RTD Tea by Category: % Volume Growth 2006-2011
Table 111 Leading Flavours for RTD Tea: % Volume Breakdown 2006-2011
Table 112 Company Shares of RTD Tea by Off-trade Volume 2007-2011
Table 113 Brand Shares of RTD Tea by Off-trade Volume 2008-2011
Table 114 Company Shares of RTD Tea by Off-trade Value 2007-2011
Table 115 Brand Shares of RTD Tea by Off-trade Value 2008-2011
Table 116 Forecast Off-trade Sales of RTD Tea by Category: Volume 2011-2016
Table 117 Forecast Off-trade Sales of RTD Tea by Category: Value 2011-2016
Table 118 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 120 Still vs Carbonated Sports and Energy Drinks: % Off-trade Volume 2007-2011
Table 121 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2006-2011
Table 122 Off-trade Sales of Sports and Energy Drinks by Category: Value 2006-2011
Table 123 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2006-2011
Table 124 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2006-2011
Table 125 Company Shares of Sports and Energy Drinks by Off-trade Volume 2007-2011
Table 126 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2008-2011
Table 127 Company Shares of Sports and Energy Drinks by Off-trade Value 2007-2011
Table 128 Brand Shares of Sports and Energy Drinks by Off-trade Value 2008-2011
Table 129 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2011-2016
Table 130 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2011-2016
Table 131 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth
2011-2016
Table 132 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth
2011-2016

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