1. Spain Beer Market Insights 2012
Report Details:
Published:September 2012
No. of Pages: 95
Price: Single User License – US$9344
Product Synopsis
A detailed market research report on the Spain beer industry. Researched and published by
Canadean.
Introduction and Landscape
Why was the report written?
This report comprises high level market research data on the Spain beer industry, published by
Canadean. The report covers total market (on- and off-premise) and includes valuable insight and
analysis on beer market trends, brands, brewers, packaging, distribution channels, market
valuation and pricing.
What is the current market landscape and what is changing?
The reduced spending power of stretched consumers has seen a rise of smarter shopping
attitudes in the off-premise market, with Private Labels and leading brands implementing price-
oriented promotions. Manufacturers updated packaging, and utilised heavy advertising and
sponsoring to increase visibility at point of sale.
What are the key drivers behind recent market changes?
Increased competition and higher stakes between breweries to entice consumers due to
reluctance to spend on consumables such as beer, which has led to product development and the
targeting of new consumer groups.
What makes this report unique and essential to read?
The Spain Beer Market Insight report is designed for clients needing a quality in-depth
understanding of the dynamics and structure of the Beer market. The report provides a much more
granular and detailed data set than our competitors. All data has been researched, brand
upwards, by an experienced ''on-the-ground'' industry analyst who conducts face-to-face
interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the

2. dynamics and structure of the Spain Beer industry. Data includes volumes from 2007 to 2011 plus
forecasts for 2012, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super
premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands
and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains
brewer profiles for ten major brewers
This report provides distribution channel data (on- vs off-premise) and discusses the latest trends
in the key sub-channels. Packaging data includes consumption volumes by pack material, type,
size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data,
including beer consumption by price segment/distribution channel and selected consumer beer
prices are also included.
Key Market Issues
The reduced spending power of stretched consumers has seen a rise of smarter shopping
attitudes in the off-premise market
The consumption of beer with tapas has remained important in terms of on-premise consumption
in 2011. This trend has been supported by the marketing activities of brewers and bar proprietors.
Leading brands have continued to add to their product value through innovative packaging
New consumer groups, such as young women, seniors and even teens under 18 (for soft drinks
vending), were targeted through non-alcoholic beer and shandy lines.
The off-premise channels are increasingly important for beer producers since consumers shift
from on-premise to at home or on-the-go beer consumption.
Key Highlights
The beer category remained stable seeing 0.3% growth from 2010 to 2011 due to leading brands
implementing an active upsizing strategy.
Alcoholic beverages are forecast to decline by 1% in 2012 due to the difficulties beer producers
will face if they continue to use upsizing strategies, which will erode their margins.
Flavour is more important than alcohol content; Spain has one of the highest consumption levels
of non-alcoholic beers in Europe.

3. In both on/off-premise channels 25cl-33cl is the most popular size. In Horeca draught servings are
usually 25cl while refillable/non-refillable glass bottles and cans are generally 33cl.
The trend to partly replace on-premise consumption with at home consumption for reduced
spending has become more prominent throughout 2011, benefitting the super-premium brands.
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Major points covered in Table of Contents of this report include
Market Context
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
Market Parameter Tables
Population Size and Growth 1983-2014F
West Europe Population Size and Growth 2001-2012F
Economic Indicators 2003-2013F
West Europe Commercial Beverage Consumption - Per Capita, 2001-2012F
West Europe Commercial Beverage Consumption - Per Capita - % Share, 2001-2012F
West Europe Beverage Consumption Per Capita - Growth, 2002-2012F
Legislation and Taxation Tables
Table 1.5.1 - Taxation Base
Table 1.5.3 - Legal controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Market Updates
Beer Key Facts
Market Size
Growth
Market Valu
Segmentation 2011
Distribution 2011
Packaging 2011
Market Commentary
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers

4. New Products Activity
Chart - Leading Brewers/Importers, 2011
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
Distribution and Pricing Tables
Table 3.4.1 - Outlet Universe for Beer - Number / % Share, 2007-2011
Table 3.4.2 - Outlet Universe For Beer By Turnover - Value / % Share, 2007-2011
Table 3.7 - Leading Retail Groups for Beer, 2011
Table 3.8A - Leading Distributors/Drinks Wholesalers, 2011
Table 3.8B - Leading Beer Importers, 2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer P
Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012
Beer Data Tables
Commercial Beverage Consumption - per Capita - Litres, 2001-2012F
Commercial Beverage Consumption - per Capita - % Share, 2001-2012F
Commercial Beverage Consumption - per Capita - Growth, 2001-2011
Commercial Beverage Consumption - Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption - Growth, 2001-2012F
Consumption of FABs and Cider, 1999-2012F
Beer Foreign Trade By Country (Imports), 2008-2012F
Beer Foreign Trade By Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011

5. Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012F
Beer Distribution: On vs Off Premise, 2008-2012F
Brewer Profiles
COMPANIA CERVECERA DE CANARIAS, SA
Compania Cervecera de Canarias SA Brand Volumes, 2007-2011
GRUPO DAMM SA
Grupo Damm Brand Volumes, 2007-2011
GROUP MAHOU-SAN MIGUEL
Mahou-San Miguel Brand Volumes, 2007-2011
HEINEKEN ESPAÑA, SA
Heineken Espana Brand Volumes, 2007-2011
HIJOS DE RIVERA SA
Hijos De Rivera SA Brand Volumes, 2007-2011
LA ZARAGOZANA, SA
La Zaragozana Brand Volumes, 2007-2011
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