1. Tissue and Hygiene in Chile
Report Details:
Published:October 2012
No. of Pages: 67
Price: Single User License – US$2400
After the 2009 crisis and the earthquake in 2010, 2011 saw increased sales in the industry,
recording a positive performance underpinned by the good economic situation in Chile, low
unemployment rates and economic confidence. Although growth was limited in volume terms, the
industry showed increased growth in value terms, reflecting that Chileans are shifting to higher-
priced products. In 2011, every category grew with the help of some innovation, while green
products were seen to be timidly...
Euromonitor International''s Tissue and Hygiene in Chile report offers a comprehensive guide to
the size and shape of the market at a national level. It provides the latest retail sales data 2007-
2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the
leading brands and offers strategic analysis of key factors influencing the market – be they new
product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is
set to change.
Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total
Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years'' experience of publishing market research reports,
business reference books and online information systems. With offices in London, Chicago,
Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a
network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.

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Major points covered in Table of Contents of this report include
TISSUE AND HYGIENE IN CHILE
Euromonitor International
October 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Market Size Consolidation After Crisis and Earthquake
Strong Value Increase Despite Slow Volume Growth
Stable Competition
Bigger Channels Continue To Grow
Positive Prospects for Tissue and Hygiene
Key Trends and Developments
Green Seeds Do Not Grow Without Water
New Consumer and Industrial Niches Due To Maturity
Single-person Households Continue To Increase Within the Country
Ageing Population Impacts Sales
Concentration in Tissue and Hygiene Limits New Competitors
Market Indicators
Table 1 Birth Rates 2006-2011
Table 2 Infant Population 2006-2011
Table 3 Female Population by Age 2006-2011
Table 4 Total Population by Age 2006-2011
Table 5 Households 2006-2011
Table 6 Forecast Infant Population 2011-2016
Table 7 Forecast Female Population by Age 2011-2016
Table 8 Forecast Total Population by Age 2011-2016
Table 9 Forecast Households 2011-2016
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2006-2011
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011
Table 12 Tissue and Hygiene Retail Company Shares 2007-2011
Table 13 Tissue and Hygiene Retail Brand Shares 2008-2011
Table 14 Penetration of Private Label by Category 2006-2011
Table 15 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011
Table 16 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis
2011
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2011-2016

3. Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Algodones Beta Ltda in Tissue and Hygiene (chile)
Strategic Direction
Key Facts
Summary 2 Algodones Beta Ltda: Key Facts
Summary 3 Algodones Beta Ltda: Operational Indicators
Company Background
Production
Summary 4 Algodones Beta Ltda: Production Statistics 2011
Private Label
Competitive Positioning
Summary 5 CMPC Tissue SA: Competitive Position 2011
Cmpc Tissue SA in Tissue and Hygiene (chile)
Strategic Direction
Key Facts
Summary 6 CMPC Tissue SA: Key Facts
Summary 7 CMPC Tissue SA: Operational Indicators
Company Background
Production
Summary 8 CMPC Tissue SA: Production Statistics 2011
Competitive Positioning
Summary 9 CMPC Tissue SA: Competitive Position 2011
Durandin Sai, Laboratorios in Tissue and Hygiene (chile)
Strategic Direction
Key Facts
Summary 10 Laboratorios Durandin SAI: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Laboratorios Durandin SAI: Competitive Position 2011
Papeles Industriales SA in Tissue and Hygiene (chile)
Strategic Direction
Key Facts
Summary 12 Papeles Industriales SA: Key Facts
Summary 13 Papeles Industriales SA: Operational Indicators
Company Background
Production
Summary 14 Papeles Industriales SA: Production Statistics 2011
Competitive Positioning
Summary 15 Papeles Industriales SA: Competitive Position 2011

4. Sancela Chile SA in Tissue and Hygiene (chile)
Strategic Direction
Key Facts
Summary 16 Sancela Chile SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 17 Sancela Chile SA Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Away-From-Home Sales of Tissue and Hygiene by Category: Value 2006-2011
Table 20 Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2006-
2011
Table 21 Away-From-Home Sales of Tissue and Hygiene by Distribution Format: % Analysis
2006-2011
Table 22 Away-From-Home Sales of Tissue and Hygiene by Category and Distribution Format: %
Analysis 2011
Table 23 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 24 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth
2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 25 Retail Sales of Cotton Wool/Buds/Pads: Value 2006-2011
Table 26 Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2006-2011
Table 27 Retail Sales of Cotton Wool/Buds/Pads by Type: % Value Breakdown 2008-2011
Table 28 Cotton Wool/Buds/Pads Retail Company Shares 2007-2011
Table 29 Cotton Wool/Buds/Pads Retail Brand Shares 2008-2011
Table 30 Forecast Retail Sales of Cotton Wool/Buds/Pads: Value 2011-2016
Table 31 Forecast Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Retail Sales of Incontinence by Category: Value 2006-2011
Table 33 Retail Sales of Incontinence by Category: % Value Growth 2006-2011

5. Table 34 Incontinence Retail Company Shares 2007-2011
Table 35 Incontinence Retail Brand Shares 2008-2011
Table 36 Forecast Retail Sales of Incontinence by Category: Value 2011-2016
Table 37 Forecast Retail Sales of Incontinence by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Retail Sales of Nappies/Diapers/Pants by Category: Value 2006-2011
Table 39 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2006-2011
Table 40 Nappies/Diapers/Pants Retail Company Shares 2007-2011
Table 41 Nappies/Diapers/Pants Retail Brand Shares 2008-2011
Table 42 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2011-2016
Table 43 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2011-
2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 44 Retail Sales of Sanitary Protection by Category: Value 2006-2011
Table 45 Retail Sales of Sanitary Protection by Category: % Value Growth 2006-2011
Table 46 Retail Sales of Tampons by Application Format: % Value Analysis 2006-2011
Table 47 Sanitary Protection Retail Company Shares 2007-2011
Table 48 Sanitary Protection Retail Brand Shares 2008-2011
Table 49 Forecast Retail Sales of Sanitary Protection by Category: Value 2011-2016
Table 50 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 51 Retail Sales of Wipes by Category: Value 2006-2011
Table 52 Retail Sales of Wipes by Category: % Value Growth 2006-2011
Table 53 Wipes Retail Company Shares 2007-2011
Table 54 Wipes Retail Brand Shares 2008-2011
Table 55 Forecast Retail Sales of Wipes by Category: Value 2011-2016
Table 56 Forecast Retail Sales of Wipes by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape

6. Prospects
Category Data
Table 57 Retail Tissue Sales by Category: Value 2006-2011
Table 58 Retail Tissue Sales by Category: % Value Growth 2006-2011
Table 59 Retail Tissue Company Shares 2007-2011
Table 60 Retail Tissue Brand Shares 2008-2011
Table 61 Forecast Retail Tissue Sales by Category: Value 2011-2016
Table 62 Forecast Retail Tissue Sales by Category: % Value Growth 2011-2016
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