The Super Bowl is the biggest Television advertising event of the year – the perfect lab to explore the integration of offline with online ad and marketing campaigns. Reprise Media has been studying this for 5 years so we have the expertise to lay out best practices, things to avoid, and the best ways to capitalize on television advertising and marketing campaigns in search and social media.

1. Going for the Extra Point: Integrated Marketing Lessons From the Super Bowl Anthony Iaffaldano Senior Director of Marketing

4. Search Marketing Scorecard Overview

9. Top-Line Results

12. Integrated Marketing Best Practices

14. Make Your Landing Page A Jumping Off Point

15. Use Social Media to Engage With Customers Twitter provided several companies with a way to engage directly with their consumers. Which can be both good and bad….

16. Twitter: Real-Time, Incredibly Blunt Feedback

17. Anticipate All The Ways People Might Look For You “ Cars.com” “ Confidence Comes Standard” “David Abernathy” “Gompers” “Aristotle”

18. Anticipate How They’ll Search For Your Competition, Too “ Your Calling Is Calling” “ Start Building”

19. Oh, And Don’t Forget About Your Website +1,719% * *TNS Compete, February 2009

21. For more Search & Social Media Coverage: www.searchviews.com anthony@reprisemedia.com Twitter: @brooklahn