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Social Media for the Jobseeker

   Baylor University Career Advancement Network
                Fort Worth Workshop
Social Media is simply
                                             people having online
                                             conversations.



http://www.flickr.com/photos/herculie/2370039001/
Different types of social media users
http://www.socialmediaexaminer.com/SocialMediaMarketingReport2011.pdf
Let's look at some social media tools
Twitter = microblogging

                                 ● 140 character micro-blog to
                                   share/find information
                                 ● Ginormous chat where you
                                   determine who you follow
                                   and follows you
                                 ● Messaging that is public,
                                   archived, and searchable




http://www.flickr.
com/photos/handles/2748048479/
Twitter lingo
● Tweet = Twitter updates are called “tweets”

● Follow = signing up to receive updates makes you a follower
  --> follow and interact with people who can help in your job
  search or career advancement

● Reply or @reply = to respond to others, use @username, a
  good way to build community

● Direct Message or DM = A private (direct) tweet. Do not
  reappear in the public tweetstream. Can only be shared
  between people following each other.

● Retweet or RT = retweet is to share someone else's Twitter
  update with your followers (good etiquette)
How Twitter works
 Follow people you are interested in such as people who...
  ● list jobs on Twitter
  ● work for or own companies you are interested in
  ● are experts/thought-leaders in your field/industry
  ● can help you get a job

 People tend to follow back when you engage them in
 conversation or have interesting things to share.
 You can “engage” with both your followers and the people
 you follow by:
  ● Sharing their work with a retweet (RT @username...)
  ● Asking questions with an @reply
"Listorious has the best Twitter people search on
the web so you can find anyone by topic, region or
profession -- powered by data from the tens of
thousands of list curators."
search.twitter.com is a
simple, yet powerful
monitoring tool for
jobseekers and
professionals
Twitter & Professional Growth

● referrals
● community
● networking
● knowledge
● serendipity
#Hashtags
This is a way to group or label tweets by
keyword. Very useful for events and groups.

Good way to search on Twitter.
 ● #Jobs
 ● #Texas
 ● #Industry

Grow your network by participating in “Tweetchats”
using a common hashtag.
Monitter
Some tips...
 1. Connect - Twitter is a place to learn, listen and then connect
    with people who can offer you work or advice.
 2. Influencers - Find out who the influences are in your industry
    and see if they are on Twitter. If they are, follow them.
 3. Common Sense - Don’t Tweet anything that you would not
    want to see on the front page of a newspaper or wildly famous
    website or read to your mom.
Statistics suggest nearly all of you have a
socialnetworking profile.

Consider...
 ● Reviewing your profile
 ● Removing questionable material
 ● How others view your posts
 ● Updating your privacy settings
 ● Yourself warned
Engagement
● Ask for Help and Advice
● OK to ask “who do you know
  at..”
● Provide valuable, useful,
  helpful posts
● Have a blog?
● Conversations – It’s a two-way
  street
● Video and Photos
● Optimize bio with industry
  keywords
● Focus, Goals, Services,
  Expertise

                               http://www.flickr.com/photos/petergerdes/2905280530/
Grow and leverage
your network in your
job search and career
advancement.
Blogging

web-authoring tool that
allows you to share
information about
yourself, your expertise,
interests and passions, and
even examples of your
work in the form of written
word, video, photos, audio,
etc.
http://www.onlinemba.com/linkedin/
http://www.onlinemba.com/linkedin/
LinkedIn
 ● Remarkable search engine forming a network you can leverage.
 ● Optimize your professional headline describing yourself as the
   job you want or how you can help
 ● Profile summary in 1st person - tell your story
 ● Groups - the company you keep says something about you
 ● Give/Get Recommendations - heavily ranked and weighted
Bypass the HR department and Temp Agencies by finding
          THE person who can get you the job!
Kay Luo, Director of Corporate Communications at LinkedIn

"The main reason that companies are using LinkedIn is to find
passive job candidates. Another reason why companies are
using LinkedIn, is because referrals from their employees are
highly valued because they typically have a higher success rate
(hence the popular "employee referral bonuses"). LinkedIn helps
companies leverage the networks of their employees."

http://jobsearch.about.com/od/networking/a/linkedin.htm
Advice from HR professionals

 ● LinkedIn is a professional forum to network with not only recruiters
   but others in your field. Keep it professional.
 ● Recommendations – make sure to have at least 3-5
 ● Photo – A must have. It makes you more marketable and gives
   people a sense of who they are dealing with. A professional picture
   is preferred.
 ● Groups – Target groups that interest you and are in your field.
   Signup for the updates so you can learn more about what is going
   on around you and stay up to date with industry trends.
 ● Give details – Do not just list the title of your company and the years
   you worked there. Give details on what you did in the role. Results
   make you stand out, and apart from the crowd
LinkedIn job search advice

 ● Connect with former employers, employees, fellow co-
   workers and other people who know your work
 ● Get recommendations from former employers
 ● Find every company you would like to work for, who are
   1st and 2nd degree connections?
 ● Search your industry for 1st and 2nd degree
   connections
 ● In addition to applying for a job listed on LinkedIn,
   request a referral to the poster. Research for
   personalization.
 ● Search for people like you and see where they are
   working. This may give you an idea of who is hiring
   people like you.
Connect and Interact, Online and
Offline - Business cards and
handshakes are much needed but
tweets and LinkedIn connections can’
t be ignored. The job search
landscape has changed with
emerging social media platforms.
Utilize them. Interaction offline is
critical, but in this day and age it’s not
sufficient.
Online and Offline Resume - When
it comes to employment, there is only
one thing that can give a peak into
the potential candidate’s skills and
experience. Create a resume, dust it
off every once in a while. Make sure
your resume doesn’t just stay in
paper and ink form. Use networking
sites such as LinkedIn where you can
use your profile as an online
resume...Get on the web and build
one out as soon as possible if you
haven’t already.
Social media platforms like blogs,
Facebook, LinkedIn, Twitter, etc.are
great mediums where you can share
your expertise, ideas and help
others; thereby building your
personal brand, expanding your
digital footprint and letting more
people know about your skills and
talents.
Sources and Resources

http://www.slideshare.net/LinkedInExpert/social-media-201-for-jobseekers
http://www.slideshare.net/gregallbright/using-linkedin-to-find-a-job
http://www.linkedin-makeover.com/2011/03/27/the-value-of-being-linkedin-infographic/
http://www.chrisbrogan.com/power-up-your-linkedin-profile/
http://mashable.com/2011/06/11/social-media-recruiting
http://mashable.com/2011/05/28/online-resume/
http://linkedintelligence.com/smart-ways-to-use-linkedin/
http://www.askdavetaylor.com/what_are_best_practices_for_a_linkedin_job_search.html
http://chuckhemann.com/whether-you-like-it-or-not-the-resume-still-m
http://www.cornonthejob.com/
http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2011/
http://www.forrester.com
http://www.buzzom.com/2011/06/10-new-ways-you-can-use-twitter-for-business/
Contact
Richie Escovedo

E-mail: richie.escovedo@gmail.com
Twitter: @vedo
Blog: http://nextcommunications.blogspot.com/
LinkedIn: http://www.linkedin.com/in/rescovedo
Slideshare: http://www.slideshare.net/rescovedo

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Social Media for the Jobseeker

  • 1. Social Media for the Jobseeker Baylor University Career Advancement Network Fort Worth Workshop
  • 2. Social Media is simply people having online conversations. http://www.flickr.com/photos/herculie/2370039001/
  • 3. Different types of social media users
  • 4.
  • 6. Let's look at some social media tools
  • 7.
  • 8. Twitter = microblogging ● 140 character micro-blog to share/find information ● Ginormous chat where you determine who you follow and follows you ● Messaging that is public, archived, and searchable http://www.flickr. com/photos/handles/2748048479/
  • 9. Twitter lingo ● Tweet = Twitter updates are called “tweets” ● Follow = signing up to receive updates makes you a follower --> follow and interact with people who can help in your job search or career advancement ● Reply or @reply = to respond to others, use @username, a good way to build community ● Direct Message or DM = A private (direct) tweet. Do not reappear in the public tweetstream. Can only be shared between people following each other. ● Retweet or RT = retweet is to share someone else's Twitter update with your followers (good etiquette)
  • 10. How Twitter works Follow people you are interested in such as people who... ● list jobs on Twitter ● work for or own companies you are interested in ● are experts/thought-leaders in your field/industry ● can help you get a job People tend to follow back when you engage them in conversation or have interesting things to share. You can “engage” with both your followers and the people you follow by: ● Sharing their work with a retweet (RT @username...) ● Asking questions with an @reply
  • 11.
  • 12. "Listorious has the best Twitter people search on the web so you can find anyone by topic, region or profession -- powered by data from the tens of thousands of list curators."
  • 13. search.twitter.com is a simple, yet powerful monitoring tool for jobseekers and professionals
  • 14. Twitter & Professional Growth ● referrals ● community ● networking ● knowledge ● serendipity
  • 15. #Hashtags This is a way to group or label tweets by keyword. Very useful for events and groups. Good way to search on Twitter. ● #Jobs ● #Texas ● #Industry Grow your network by participating in “Tweetchats” using a common hashtag.
  • 16.
  • 18. Some tips... 1. Connect - Twitter is a place to learn, listen and then connect with people who can offer you work or advice. 2. Influencers - Find out who the influences are in your industry and see if they are on Twitter. If they are, follow them. 3. Common Sense - Don’t Tweet anything that you would not want to see on the front page of a newspaper or wildly famous website or read to your mom.
  • 19. Statistics suggest nearly all of you have a socialnetworking profile. Consider... ● Reviewing your profile ● Removing questionable material ● How others view your posts ● Updating your privacy settings ● Yourself warned
  • 20.
  • 21. Engagement ● Ask for Help and Advice ● OK to ask “who do you know at..” ● Provide valuable, useful, helpful posts ● Have a blog? ● Conversations – It’s a two-way street ● Video and Photos ● Optimize bio with industry keywords ● Focus, Goals, Services, Expertise http://www.flickr.com/photos/petergerdes/2905280530/
  • 22. Grow and leverage your network in your job search and career advancement.
  • 23.
  • 24. Blogging web-authoring tool that allows you to share information about yourself, your expertise, interests and passions, and even examples of your work in the form of written word, video, photos, audio, etc.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 32. LinkedIn ● Remarkable search engine forming a network you can leverage. ● Optimize your professional headline describing yourself as the job you want or how you can help ● Profile summary in 1st person - tell your story ● Groups - the company you keep says something about you ● Give/Get Recommendations - heavily ranked and weighted
  • 33. Bypass the HR department and Temp Agencies by finding THE person who can get you the job!
  • 34. Kay Luo, Director of Corporate Communications at LinkedIn "The main reason that companies are using LinkedIn is to find passive job candidates. Another reason why companies are using LinkedIn, is because referrals from their employees are highly valued because they typically have a higher success rate (hence the popular "employee referral bonuses"). LinkedIn helps companies leverage the networks of their employees." http://jobsearch.about.com/od/networking/a/linkedin.htm
  • 35. Advice from HR professionals ● LinkedIn is a professional forum to network with not only recruiters but others in your field. Keep it professional. ● Recommendations – make sure to have at least 3-5 ● Photo – A must have. It makes you more marketable and gives people a sense of who they are dealing with. A professional picture is preferred. ● Groups – Target groups that interest you and are in your field. Signup for the updates so you can learn more about what is going on around you and stay up to date with industry trends. ● Give details – Do not just list the title of your company and the years you worked there. Give details on what you did in the role. Results make you stand out, and apart from the crowd
  • 36. LinkedIn job search advice ● Connect with former employers, employees, fellow co- workers and other people who know your work ● Get recommendations from former employers ● Find every company you would like to work for, who are 1st and 2nd degree connections? ● Search your industry for 1st and 2nd degree connections ● In addition to applying for a job listed on LinkedIn, request a referral to the poster. Research for personalization. ● Search for people like you and see where they are working. This may give you an idea of who is hiring people like you.
  • 37.
  • 38.
  • 39. Connect and Interact, Online and Offline - Business cards and handshakes are much needed but tweets and LinkedIn connections can’ t be ignored. The job search landscape has changed with emerging social media platforms. Utilize them. Interaction offline is critical, but in this day and age it’s not sufficient.
  • 40. Online and Offline Resume - When it comes to employment, there is only one thing that can give a peak into the potential candidate’s skills and experience. Create a resume, dust it off every once in a while. Make sure your resume doesn’t just stay in paper and ink form. Use networking sites such as LinkedIn where you can use your profile as an online resume...Get on the web and build one out as soon as possible if you haven’t already.
  • 41. Social media platforms like blogs, Facebook, LinkedIn, Twitter, etc.are great mediums where you can share your expertise, ideas and help others; thereby building your personal brand, expanding your digital footprint and letting more people know about your skills and talents.
  • 42. Sources and Resources http://www.slideshare.net/LinkedInExpert/social-media-201-for-jobseekers http://www.slideshare.net/gregallbright/using-linkedin-to-find-a-job http://www.linkedin-makeover.com/2011/03/27/the-value-of-being-linkedin-infographic/ http://www.chrisbrogan.com/power-up-your-linkedin-profile/ http://mashable.com/2011/06/11/social-media-recruiting http://mashable.com/2011/05/28/online-resume/ http://linkedintelligence.com/smart-ways-to-use-linkedin/ http://www.askdavetaylor.com/what_are_best_practices_for_a_linkedin_job_search.html http://chuckhemann.com/whether-you-like-it-or-not-the-resume-still-m http://www.cornonthejob.com/ http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2011/ http://www.forrester.com http://www.buzzom.com/2011/06/10-new-ways-you-can-use-twitter-for-business/
  • 43. Contact Richie Escovedo E-mail: richie.escovedo@gmail.com Twitter: @vedo Blog: http://nextcommunications.blogspot.com/ LinkedIn: http://www.linkedin.com/in/rescovedo Slideshare: http://www.slideshare.net/rescovedo