This version The Nuts and Bolts of Twitter presentation is an updated slideshow. It has been shared after the May 13, 2009 Greater Fort Worth Chapter of PRSA's Professional Development Workshop entitled @ TheForefront: Successfully Navigating Social Media with special guest Beth Harte.

1. The Nuts and Bolts of Twitter
@morate & @vedo
#fwprsa

4. Twitter = microblogging
microblogging ~ Think of each
entry as a mini-blog entry to
share information, informally
and as often as you wish
http://www.flickr.com/photos/handles/2748048479/

5. Can we get a
volunteer?
http://www.flickr.com/photos/cpt_obvious/2715446427/

6. Twittlingo
tweet = microblog posts are called “tweets”
follow = signing up to receive updates makes
you a follower
reply or @reply = to respond to others, use
@username, a good way to build community

7. Twittlingo
DM = direct messaging, this is only seen by the
other user, will also send copy to their email
RT or “Retweet” = a way to share the posts of
others, also a good way to be a good citizen
(not good form to repost without giving credit)
twitpic = sharing photos via Twitter, people
love photos (now famous example)

8. Twitter & Professional Growth
referrals
community
networking
commerce
knowledge
serendipity

9. Twitter and Professional Growth :: Referrals

10. Twitter and Professional Growth :: Community

11. Twitter and Professional Growth :: Networking

12. Twitter and Professional Growth :: Commerce

13. Twitter and Professional Growth :: Knowledge

14. Twitter and Professional Growth :: Serendipity

15. Good to know
Spam is just as annoying on Twitter
Use direct messages with care
Remember to be respectful and smart
Twitter is not instant messaging
tweetup = gathering at a local restaurant or watering
hole, everyone is invited

16. Get some apps
Tweetdeck, Twhirl,
iPhone/Storm/etc apps
search.twitter.com,
twellow, etc.
Facebook, blog
integration

17. Twitter can be...
a cost-effective (free) option to accentuate existing messages;
a broadcasting tool to announce relevant information to specific
audiences; and
a (brief) conversational tool to appropriately respond to relevant
inquiries and follow-up questions or comments.

18. Two Types
Broadcaster
useful if audience knows
what they are getting
another way to push
information
works best if you have
good information to give
could fill a need from
specific area or topic
http://www.flickr.com/photos/looking4poetry/253074522/

19. Two Types
Conversationalist
provides a quot;voicequot;
seen as an authority and
source
ROE - return on
engagement
a way to interact with
those interested in topic
or org.
all about building
relationships
http://www.flickr.com/photos/herculie/2370039001/

20. Broadcaster
cnnbrk >
BreakingNewsOn >
digitalps >
BarackObama >
UOregonNews >
mansfieldisd >
Conversationalist
wfaachannel8 >
DellOutlet >
JetBlue >
butleradmission >
jakemckee >
zappos >
http://www.flickr.
com/photos/lucias_clay/2699584043/

21. Hashtags
hashtag
(#TEXT) way to
tracking topics,
communities, live
events, breaking
news, etc.
Easily found on
search.twitter.com
and indexed on
Hashtags.org

24. who are these guys again?
Richie Escovedo Terry Morawski
richie.escovedo [at] gmail.com terrymorawski [at] gmail.com
nextcommunications.blogspot.com tmosgarage.blogspot.com
Twitter: @morate
Twitter: @vedo
linkedin.com/in/terrymorawski
linkedin.com/in/rescovedo
delicious.com/rescovedo delicious.com/morate