This report provides a detailed status update on actual (2012) mobile shops performances. M-commerce is a hype topic but can the customers' high expectations be met by the mobile shop operators? The report analyses in detail the current mobile shop performances and provides first hand insights directly from more than 600 mobile shops worldwide. The report is focused on the top 20 questions that mobile shop operators must answer in order to run a profitable mobile commerce business.

1. m-commerce Status Report
2012
January 2013
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2. 37% of companies doing m-commerce offer 1 or 2 solutions, 29%
offer more than four solutions
How many m-commerce solutions does your company currently use?
35%
30% 29.2%
25%
19.8%
20% 18.9% 18.4%
15%
10%
6.6% 7.1%
5%
0%
1 2 3-4 5-6 7 or more Don't know
n = 602
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3. Immaterial goods (virtual goods and services) are sold 4 times more
often than phyisical goods through m-commerce
What type of products does your company sell the most through your m-commerce solution(s)?
n = 602
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4. iOS and Android are solely leading m-commerce platforms with similar
popularity, Windows Phone on 3rd place has edge over Blackberry
Which mobile operating systems do your m-commerce apps support?
n = 602
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