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SMARTPHONE APP
                           MARKET MONITOR
                          POWERPOINT PACKAGE
                          DAY OF UPDATE: 14TH JANUARY 2013
                          VOLUME 8




                       Preview – read more here:
http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-pdf-ppt-3


                    © research2guidance | January 2013
The concept behind the “Smartphone App Market Monitor”

•    This is the eighth volume of the “Smartphone App Market Monitor”, which serves as a
     comprehensive source of information on the smartphone and app markets.
•    This volume provides Q3 2012 market information.
•    To keep pace with the latest trends, amend and revise forecasts, as well as inform readers about key
     topics, this report is updated and extended each quarter.
•    Vol. 1 of the “Smartphone App Market Monitor” featured a special interest chapter on smartphone
     user demographics, app downloads and usage habits, Vol. 2 looked at the media tablets market, Vol.
     3 introduced mobile retail; Vol. 4 overviewed the emerging mobile payments market, and Vol.5
     looked at the changes that occurred in the smartphone app market between 2010 to 2011. Vol. 6
     has a special chapter on the Chinese market instead Vol. 7 has one on the Indian market. These
     special insight chapters can be acquired separately upon request.
•    By using, comparing and evaluating different sources of information on the mobile market, the
     “Smartphone App Market Monitor” provides a range of detailed market analyses and surveys that
     enable any app publisher to make informed business decisions.
•    As the market monitor is designed to support internal discussions and business decisions, content is
     presented as much as possible in graphs and tables.


                                        Preview – read more here:
                 http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-pdf-ppt-3

                                                                                                               2
© research2guidance | January 2013                                             Smartphone App Market Monitor
SAMM Volume 8 Contents

 Smartphone app market monitor: Q3 2012 updates

      • Global smartphone market (penetration, market shares and shipments)

      • App stores comparison (key trends and figures)

      • Smartphone applications market: current status




                                        Preview – read more here:
                 http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-pdf-ppt-3

                                                                                                               3
© research2guidance | January 2013                                             Smartphone App Market Monitor
Key takeaways from Q3 2012
 •    xxx million smartphones were shipped in Q3 2012, xxx xxx than in the previous quarter.
 •    Smartphone’s share of total mobile device sales xxx from xxx to xxx.
 •    In Q3 2012 xxx managed to xxx xxx of the total smartphone market share.
 •    Nokia xxx form the top xxx smartphone vendors.
 •    In Q3 2012 the total number of smartphone and tablet applications published in all stores reached
      almost xxx marks.
 •    Android finished Q3 as the xxx among mobile OS, accounting for xxx of all smartphone sales with a
      relative xxx of xxx compared to Q2 2012.
 •    The total number of applications published in the most important stores (App Store, Google Play,
      BlackBerry World App, Windows Phone Store and Nokia Ovi Store) amounted to almost xxx with an
      xxx of xxx.
 •    At the end of Q3 2012, Apple’s App Store had xxx iPhone/iPad apps and xxx iPhone native apps,
      whereas Google Play had xxx.
 •    The average paid app selling price across all the most important stores stood at xxx, a xxx of xxx in
      comparison to the previous quarter.
 •    Q3 total number of downloads reached xxx, a year-over-year xxx of xxx.
 •    Revenue accrued from paid app downloads amounted to xxx, a year-over-year xxx of xxx.


                                                                                                              4
 © research2guidance | January 2013                                    Smartphone App Market Monitor
In Q3 2012 xxx xxx its leadership over the competitors

Top 5 Smartphone Vendors’ Market Share (2011 Q3 and 2012 Q3)




                                                                                               5
© research2guidance | January 2013                             Smartphone App Market Monitor
In the third quarter of 2012 almost xxx out every xxx smartphones
shipped is a xxx device

Top 5 Smartphone Vendors’ Shipments (units in millions) (2011 Q3 and 2012 Q3)



 Vendor                 2012 Q3 units 2012 Q3 Market share 2011 Q3 units 2011 Q3 Market share    Year-over-Year change

 Samsung                             xxx                xxx          xxx                   xxx                      xxx

 Apple                               xxx                xxx          xxx                   xxx                      xxx

 RIM                                 xxx                xxx          xxx                   xxx                      xxx

 ZTE                                 xxx                xxx          xxx                   xxx                      xxx

 HTC                                 xxx                xxx          xxx                   xxx                      xxx

 Other                               xxx                xxx          xxx                   xxx                      xxx




                                           Preview – read more here:
                 http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-pdf-ppt-3

                                                                                                                          6
© research2guidance | January 2013                                              Smartphone App Market Monitor
In Q3 2012 the number of apps in the market almost reached xxx
App stores comparison
  Number of applications published on market places (2007 – 2012 Q3)




          2007         2008          2009          2010       2011 Q1       2011 Q2       2011 Q3     2011 Q4    2012 Q1   2012 Q2   2012 Q3

                                           Number of apps in 1st-tier app stores*                Total number of apps

 Note: (*) Denotes number of apps in official app stores by major OSs&OEMs, including tablet apps.
 Source: research2guidance, 2012.
                                                                                                                                               7
  © research2guidance | January 2013                                                                       Smartphone App Market Monitor
Q3 2012 confirmed the previously observed xxx of average prices in
major OEM&OS app stores except for xxx
App stores comparison
  Average displayed paid application price in official OEM & OS app stores (2010 Q1 – 2012 Q3)

   Average price




          2010 Q1       2010 Q2     2010 Q3   2010 Q4   2011 Q1   2011 Q2   2011 Q3   2011 Q4   2012 Q1   2012 Q2     2012 Q3


 Source: research2guidance, 2012.
                                                                                                                                8
  © research2guidance | January 2013                                                  Smartphone App Market Monitor
Average app selling price across all stores stood at xxx in Q3, a xxx of
xxx in comparison to the previous quarter
App stores comparison
  Average displayed paid application price in official OEM&OS app stores (2009 Q3 – 2012 Q3)


  OEM&OS                2009        2009     2010     2010     2010     2010     2011     2011     2011     2011     2012     2012     2012
                         Q3          Q4       Q1       Q2       Q3       Q4       Q1       Q2       Q3       Q4       Q1       Q2       Q3

  BlackBerry                 xxx       xxx      xxx      xxx      xxx      xxx      xxx      xxx      xxx      xxx      xxx      xxx      xxx

  Symbian                    xxx       xxx      xxx      xxx      xxx      xxx      xxx      xxx      xxx      xxx      xxx      xxx      xxx

  Android                    xxx       xxx      xxx      xxx      xxx      xxx      xxx      xxx      xxx      xxx      xxx      xxx      xxx

  Windows Phone             xxx       xxx      xxx      xxx      xxx       xxx      xxx      xxx      xxx      xxx      xxx      xxx      xxx

  iOS (Apple)                xxx       xxx      xxx      xxx      xxx      xxx      xxx      xxx      xxx      xxx      xxx      xxx      xxx




                                                      Preview – read more here:
                        http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-pdf-ppt-3
 Source: research2guidance, 2012.
                                                                                                                                                9
  © research2guidance | January 2013                                                             Smartphone App Market Monitor
research2guidance: get in contact

Our Service Offerings                                     Contact us for

Reports and PowerPoint slide-sets                                   A one-on-one expert call with a research analyst for
market insights on selected topics                                  ‒ A personal 15-30 min. consultation
                                                                    ‒ Questions and answers about our research
Bespoke research                                                    ‒ Matching your needs with our research services
custom-made research for your individual needs                        Write an email to expert@research2guidance.com

Knowledge center                                                    Direct web-shop access to our reports and PPTs
a subscription to a wealth of data, analysis,                       ‒ Browse our research products
profiles, and daily news and opinion                                ‒ Download immediately
                                                                    ‒ Easy payment (VISA; Master Card; PayPal)
Consulting services                                                   Visit www.research2guidance.com/shop
projects tailored to assist you in developing your
mobile strategy                                                     Additional information on
                                                                    ‒ Pricing
                                                                    ‒ Report Packages
                                                                    ‒ Custom made services and bespoke projects
                                                                      Call +49 (0)30 609893366


                                         Preview – read more here:
                 http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-pdf-ppt-3

                                                                                                                     10
© research2guidance | January 2013                                             Smartphone App Market Monitor

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Previw r2g smartphone app market monitor vol.8_q3 2012_preview

  • 1. SMARTPHONE APP MARKET MONITOR POWERPOINT PACKAGE DAY OF UPDATE: 14TH JANUARY 2013 VOLUME 8 Preview – read more here: http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-pdf-ppt-3 © research2guidance | January 2013
  • 2. The concept behind the “Smartphone App Market Monitor” • This is the eighth volume of the “Smartphone App Market Monitor”, which serves as a comprehensive source of information on the smartphone and app markets. • This volume provides Q3 2012 market information. • To keep pace with the latest trends, amend and revise forecasts, as well as inform readers about key topics, this report is updated and extended each quarter. • Vol. 1 of the “Smartphone App Market Monitor” featured a special interest chapter on smartphone user demographics, app downloads and usage habits, Vol. 2 looked at the media tablets market, Vol. 3 introduced mobile retail; Vol. 4 overviewed the emerging mobile payments market, and Vol.5 looked at the changes that occurred in the smartphone app market between 2010 to 2011. Vol. 6 has a special chapter on the Chinese market instead Vol. 7 has one on the Indian market. These special insight chapters can be acquired separately upon request. • By using, comparing and evaluating different sources of information on the mobile market, the “Smartphone App Market Monitor” provides a range of detailed market analyses and surveys that enable any app publisher to make informed business decisions. • As the market monitor is designed to support internal discussions and business decisions, content is presented as much as possible in graphs and tables. Preview – read more here: http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-pdf-ppt-3 2 © research2guidance | January 2013 Smartphone App Market Monitor
  • 3. SAMM Volume 8 Contents Smartphone app market monitor: Q3 2012 updates • Global smartphone market (penetration, market shares and shipments) • App stores comparison (key trends and figures) • Smartphone applications market: current status Preview – read more here: http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-pdf-ppt-3 3 © research2guidance | January 2013 Smartphone App Market Monitor
  • 4. Key takeaways from Q3 2012 • xxx million smartphones were shipped in Q3 2012, xxx xxx than in the previous quarter. • Smartphone’s share of total mobile device sales xxx from xxx to xxx. • In Q3 2012 xxx managed to xxx xxx of the total smartphone market share. • Nokia xxx form the top xxx smartphone vendors. • In Q3 2012 the total number of smartphone and tablet applications published in all stores reached almost xxx marks. • Android finished Q3 as the xxx among mobile OS, accounting for xxx of all smartphone sales with a relative xxx of xxx compared to Q2 2012. • The total number of applications published in the most important stores (App Store, Google Play, BlackBerry World App, Windows Phone Store and Nokia Ovi Store) amounted to almost xxx with an xxx of xxx. • At the end of Q3 2012, Apple’s App Store had xxx iPhone/iPad apps and xxx iPhone native apps, whereas Google Play had xxx. • The average paid app selling price across all the most important stores stood at xxx, a xxx of xxx in comparison to the previous quarter. • Q3 total number of downloads reached xxx, a year-over-year xxx of xxx. • Revenue accrued from paid app downloads amounted to xxx, a year-over-year xxx of xxx. 4 © research2guidance | January 2013 Smartphone App Market Monitor
  • 5. In Q3 2012 xxx xxx its leadership over the competitors Top 5 Smartphone Vendors’ Market Share (2011 Q3 and 2012 Q3) 5 © research2guidance | January 2013 Smartphone App Market Monitor
  • 6. In the third quarter of 2012 almost xxx out every xxx smartphones shipped is a xxx device Top 5 Smartphone Vendors’ Shipments (units in millions) (2011 Q3 and 2012 Q3) Vendor 2012 Q3 units 2012 Q3 Market share 2011 Q3 units 2011 Q3 Market share Year-over-Year change Samsung xxx xxx xxx xxx xxx Apple xxx xxx xxx xxx xxx RIM xxx xxx xxx xxx xxx ZTE xxx xxx xxx xxx xxx HTC xxx xxx xxx xxx xxx Other xxx xxx xxx xxx xxx Preview – read more here: http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-pdf-ppt-3 6 © research2guidance | January 2013 Smartphone App Market Monitor
  • 7. In Q3 2012 the number of apps in the market almost reached xxx App stores comparison Number of applications published on market places (2007 – 2012 Q3) 2007 2008 2009 2010 2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q1 2012 Q2 2012 Q3 Number of apps in 1st-tier app stores* Total number of apps Note: (*) Denotes number of apps in official app stores by major OSs&OEMs, including tablet apps. Source: research2guidance, 2012. 7 © research2guidance | January 2013 Smartphone App Market Monitor
  • 8. Q3 2012 confirmed the previously observed xxx of average prices in major OEM&OS app stores except for xxx App stores comparison Average displayed paid application price in official OEM & OS app stores (2010 Q1 – 2012 Q3) Average price 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q1 2012 Q2 2012 Q3 Source: research2guidance, 2012. 8 © research2guidance | January 2013 Smartphone App Market Monitor
  • 9. Average app selling price across all stores stood at xxx in Q3, a xxx of xxx in comparison to the previous quarter App stores comparison Average displayed paid application price in official OEM&OS app stores (2009 Q3 – 2012 Q3) OEM&OS 2009 2009 2010 2010 2010 2010 2011 2011 2011 2011 2012 2012 2012 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 BlackBerry xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx Symbian xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx Android xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx Windows Phone xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx iOS (Apple) xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx Preview – read more here: http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-pdf-ppt-3 Source: research2guidance, 2012. 9 © research2guidance | January 2013 Smartphone App Market Monitor
  • 10. research2guidance: get in contact Our Service Offerings Contact us for Reports and PowerPoint slide-sets A one-on-one expert call with a research analyst for market insights on selected topics ‒ A personal 15-30 min. consultation ‒ Questions and answers about our research Bespoke research ‒ Matching your needs with our research services custom-made research for your individual needs Write an email to expert@research2guidance.com Knowledge center Direct web-shop access to our reports and PPTs a subscription to a wealth of data, analysis, ‒ Browse our research products profiles, and daily news and opinion ‒ Download immediately ‒ Easy payment (VISA; Master Card; PayPal) Consulting services Visit www.research2guidance.com/shop projects tailored to assist you in developing your mobile strategy Additional information on ‒ Pricing ‒ Report Packages ‒ Custom made services and bespoke projects Call +49 (0)30 609893366 Preview – read more here: http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-pdf-ppt-3 10 © research2guidance | January 2013 Smartphone App Market Monitor