Previw r2g smartphone app market monitor vol.8_q3 2012_preview
- 1. SMARTPHONE APP
MARKET MONITOR
POWERPOINT PACKAGE
DAY OF UPDATE: 14TH JANUARY 2013
VOLUME 8
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- 2. The concept behind the “Smartphone App Market Monitor”
• This is the eighth volume of the “Smartphone App Market Monitor”, which serves as a
comprehensive source of information on the smartphone and app markets.
• This volume provides Q3 2012 market information.
• To keep pace with the latest trends, amend and revise forecasts, as well as inform readers about key
topics, this report is updated and extended each quarter.
• Vol. 1 of the “Smartphone App Market Monitor” featured a special interest chapter on smartphone
user demographics, app downloads and usage habits, Vol. 2 looked at the media tablets market, Vol.
3 introduced mobile retail; Vol. 4 overviewed the emerging mobile payments market, and Vol.5
looked at the changes that occurred in the smartphone app market between 2010 to 2011. Vol. 6
has a special chapter on the Chinese market instead Vol. 7 has one on the Indian market. These
special insight chapters can be acquired separately upon request.
• By using, comparing and evaluating different sources of information on the mobile market, the
“Smartphone App Market Monitor” provides a range of detailed market analyses and surveys that
enable any app publisher to make informed business decisions.
• As the market monitor is designed to support internal discussions and business decisions, content is
presented as much as possible in graphs and tables.
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- 3. SAMM Volume 8 Contents
Smartphone app market monitor: Q3 2012 updates
• Global smartphone market (penetration, market shares and shipments)
• App stores comparison (key trends and figures)
• Smartphone applications market: current status
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- 4. Key takeaways from Q3 2012
• xxx million smartphones were shipped in Q3 2012, xxx xxx than in the previous quarter.
• Smartphone’s share of total mobile device sales xxx from xxx to xxx.
• In Q3 2012 xxx managed to xxx xxx of the total smartphone market share.
• Nokia xxx form the top xxx smartphone vendors.
• In Q3 2012 the total number of smartphone and tablet applications published in all stores reached
almost xxx marks.
• Android finished Q3 as the xxx among mobile OS, accounting for xxx of all smartphone sales with a
relative xxx of xxx compared to Q2 2012.
• The total number of applications published in the most important stores (App Store, Google Play,
BlackBerry World App, Windows Phone Store and Nokia Ovi Store) amounted to almost xxx with an
xxx of xxx.
• At the end of Q3 2012, Apple’s App Store had xxx iPhone/iPad apps and xxx iPhone native apps,
whereas Google Play had xxx.
• The average paid app selling price across all the most important stores stood at xxx, a xxx of xxx in
comparison to the previous quarter.
• Q3 total number of downloads reached xxx, a year-over-year xxx of xxx.
• Revenue accrued from paid app downloads amounted to xxx, a year-over-year xxx of xxx.
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- 5. In Q3 2012 xxx xxx its leadership over the competitors
Top 5 Smartphone Vendors’ Market Share (2011 Q3 and 2012 Q3)
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- 6. In the third quarter of 2012 almost xxx out every xxx smartphones
shipped is a xxx device
Top 5 Smartphone Vendors’ Shipments (units in millions) (2011 Q3 and 2012 Q3)
Vendor 2012 Q3 units 2012 Q3 Market share 2011 Q3 units 2011 Q3 Market share Year-over-Year change
Samsung xxx xxx xxx xxx xxx
Apple xxx xxx xxx xxx xxx
RIM xxx xxx xxx xxx xxx
ZTE xxx xxx xxx xxx xxx
HTC xxx xxx xxx xxx xxx
Other xxx xxx xxx xxx xxx
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- 7. In Q3 2012 the number of apps in the market almost reached xxx
App stores comparison
Number of applications published on market places (2007 – 2012 Q3)
2007 2008 2009 2010 2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q1 2012 Q2 2012 Q3
Number of apps in 1st-tier app stores* Total number of apps
Note: (*) Denotes number of apps in official app stores by major OSs&OEMs, including tablet apps.
Source: research2guidance, 2012.
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- 8. Q3 2012 confirmed the previously observed xxx of average prices in
major OEM&OS app stores except for xxx
App stores comparison
Average displayed paid application price in official OEM & OS app stores (2010 Q1 – 2012 Q3)
Average price
2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q1 2012 Q2 2012 Q3
Source: research2guidance, 2012.
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- 9. Average app selling price across all stores stood at xxx in Q3, a xxx of
xxx in comparison to the previous quarter
App stores comparison
Average displayed paid application price in official OEM&OS app stores (2009 Q3 – 2012 Q3)
OEM&OS 2009 2009 2010 2010 2010 2010 2011 2011 2011 2011 2012 2012 2012
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
BlackBerry xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx
Symbian xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx
Android xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx
Windows Phone xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx
iOS (Apple) xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx
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Source: research2guidance, 2012.
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- 10. research2guidance: get in contact
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