Standing out from the rest is difficult in a market like bathrooms. Retailers need to build a wide suite of skills to service the complex requirements of a bathroom make-over. So we expect to see more development of quality own-label products with differentiated styles and designs. Alongside this, services will become increasingly sophisticated, with branded elements to add reassurance for shoppers. View Detail Report With TOC At : http://www.researchmoz.us/bathrooms-and-bathroom-accessories-uk-august-2013-report.html

1. Bathrooms and Bathroom Accessories - UK - August 2013
Standing out from the rest is difficult in a market like bathrooms. Retailers need to build a wide suite of skills
to service the complex requirements of a bathroom make-over. So we expect to see more development of
quality own-label products with differentiated styles and designs. Alongside this, services will become
increasingly sophisticated, with branded elements to add reassurance for shoppers.
table Of Content
introduction
definitions
abbreviations
executive Summary
the Market
figure 1: Bathroom Furniture And Accessories, Consumer Spend, 2008-18
figure 2: Bathroom Fittings And Furniture Market Value, By Category, 2010-12
market Factors
figure 3: Housing Transactions, Uk, 2008-12
companies And Distribution
innovative Manufacturers
changing Retail Scene
figure 4: Distribution Of Bathroom Furniture, Fittings And Accessories, By Value, 2012
the Consumer
what They Bought
figure 5: Bathroom Fittings And Accessories Purchased In The Last Three Years, July 2013
what They Spent
figure 6: Estimated Spend On Fittings And Installation Of Replacement Bathroom, July 2013
where They Bought Bathrooms
figure 7: Outlets Used For Purchasing Bathroom Fittings, July 2013
factors Influencing Where They Buy
figure 8: Factors Considered Important When Deciding Where To Buy Bathroom Fittings, July 2013
what Would They Pay More For?
figure 9: Factors People Would Pay More For When Buying Bathroom Fittings, July 2013
what We Think
issues In The Market
Bathrooms and Bathroom Accessories - UK - August 2013

2. are People Buying Bathrooms Online?
do People Want A Complete End-to-end Service From Their Retailers Including Design And Fitting?
how Do People Respond To Water Saving Appliances?
is There More That Retailers Could Do To Stimulate Demand?
what Will Be The Impact Of John Lewis Moving Into Bathrooms?
trend Applications
trend: Help Me Help Myself
trend: Make It Mine
mintel Futures: Generation Next
internal Market Environment
key Points
bathrooms In Households
figure 10: Ownership Of Bathrooms And Toilets, July 2013
figure 11: Ownership Of Bathrooms And Toilets, By Housing Situation, July 2013
26% Of Homes Have Been Extended
time Between Refits
figure 12: Average Age Of Kitchens And Bathrooms, England, By Household Tenure, 2007
house Moves By Type Of Tenure
figure 13: Recent House Moves, England, By Household Tenure, 2000-12
upturn In House Purchases In 2012
figure 14: Housing Transactions, Uk, 2008-12
sustainable Bathrooms
one Water Label For Taps, Valves And Shower Heads
figure 15: European Water Label, 2013
uk Water Efficient Product Labelling Scheme
figure 16: Bma Water Efficiency Labels, 2013
updated Water Efficiency Targets For New Homes And Conversions
water Efficiency In The Bathroom
broader Market Environment
key Points
internet Usage
ownership Of Smartphones
figure 17: Personal Ownership Of Mobile Phones, September 2012 And January 2013
ownership Of Laptop/netbook And Tablet Computers
figure 18: Household Ownership Of Laptop/netbook And Tablet Computers, September 2012 And January
2013
an Uneven Playing Field
Bathrooms and Bathroom Accessories - UK - August 2013

3. more Abs Will Boost Demand For Premium Fittings
changing Nature Of Households
population Age Structure
figure 19: Trends In The Age Structure Of The Uk Population, 2007-17
more Confident Consumers
figure 20: Gfk Nop Consumer Confidence Index, January 1988- 2013
competitive Context
key Points
competitive Context
figure 21: Comparison Of Consumer Spend On Bathroom Fittings And Accessories With Other Household
Markets, 2008-12 (est)
figure 22: Comparison Of Consumer Spend On Bathroom Fittings And Accessories With Other Household
Markets, 2008-12 (est) (continued)
energy Bills Rising
figure 23: Consumer Spend On Electricity, Gas And Other Fuels For The Home, 2008-12
strengths And Weaknesses In The Market
strengths
weaknesses
who’s Innovating?
key Points
overview
easybox Slim
figure 24: Ideal Standard, Easy Box Slim Shower Control, February 2013
mira Dual Valve Controller
electronic Controls For Baths
sanindusa Shower Column
fixed Shower Head
figure 25: Crosswater Led Shower, June 2013
rimless Toilet For Better Hygiene
geberit Touchless Flush
toilet Combines A Bidet Function
market Size And Segmentation
key Points
figure 26: Bathroom Furniture And Accessories, Consumer Spend, 2008-18
figure 27: Consumer Spend On Bathroom Furniture And Accessories, At Current And Constant 2013 Prices,
Bathrooms and Bathroom Accessories - UK - August 2013

4. 2008-18
figure 28: Consumers Spending On Bathroom Furniture And Accessories, 2008-12
figure 29: Bathroom Fittings And Furniture Market, By Category, 2010-12
companies And Products
figure 30: Leading Companies In The Bathroom Furniture And Accessories Market And Their Brands, 2013
ideal Standard Group
background
product Range
figure 31: Jado, Example Of Design, July 2013
innovation
a Helpful App For Retailers And Planners
countertop Basins - A New Range
softer Lines For New Range
shower Controls For Shallow Wall Cavities
jacuzzi Uk Group Plc
background
product Range
innovation
kohler Mira
background
product Range
innovation
masco Bathroom Group
background
product Range
innovation
figure 32: Axor Starck Organic Tap, September 2012
roca
background
product Range
innovation
roper Rhodes
background
product Range
innovation
showerlux
background
product Range
innovation
twyford Bathrooms
background
Bathrooms and Bathroom Accessories - UK - August 2013

5. product Range
innovation
villeroy & Boch
background
product Range
innovation
vitra Uk
background
product Range
innovation
figure 33: Selected Other Bathroom Suppliers, 2013
channels Of Distribution
key Points
figure 34: Distribution Of Bathroom Furniture, Fittings And Accessories, By Value, 2012
figure 35: Distribution Of Bathroom Furniture, Fittings And Accessories, By Value, 2010 And 2012
figure 36: Bathroom Retailers, Number Of Outlets In Uk And Roi, June 2013
john Lewis Enters The Fitted Bathroom Market
bathstore Raises Its Game
changes Of Suppliers For Chains
uk Retailers With Bathroom Fixtures, Fittings And/or Accessories
specialist Retailers Dominated By Bathstore
three Major Diy Chains Dominate
space Allocated To Bathroom In Diy Outlets, 2013
figure 37: Percentage Of Space Allocated To Bathroom And Kitchen; B&q, Homebase, Wickes; April 2013
b&q
screwfix
figure 38: Screwfix, Watersmith Concept Store, Stoke On Trent, 2012
homebase
wickes
builders’ Merchants
travis Perkins
jewson
plumbase
plumb Center
online Bathrooms
other General Retailers
next
tesco
asda
other General Retailers
Bathrooms and Bathroom Accessories - UK - August 2013

6. brand Communication And Promotion
key Points
what The Major Diy Chains Spend On All Advertising
figure 39: Total Advertising Spend, Diy Companies, 2012
advertising Bathrooms
figure 40: Main Media Advertising Expenditure On Bathroom Furniture And Accessories, By Top Ten
Companies, 2009-12
bathstore Is The Largest Advertiser
figure 41: Main Media Advertising Expenditure On Bathroom Furniture And Accessories, By Company,
2012
press Dominates Media Spend
figure 42: Main Media Advertising Expenditure On Bathroom Furniture And Accessories, Share By Media,
2009-12
figure 43: Main Media Advertising Expenditure On Bathroom Furniture And Accessories, By Type Of
Media, 2012
the Consumer – Who Has Replaced Bathrooms?
key Points
nearly A Third Have Replaced Bathrooms In The Last Three Years
figure 44: Bathroom Fittings And Accessories Purchased In The Last Three Years, July 2013
home Owners A Prime Target
link To Income Levels
larger Households
who Buys Accessories?
who Fits The Bathrooms?
figure 45: Bathroom Fittings And Accessories Purchased In The Last Three Years, July 2013
the Consumer – What They Spent On Bathrooms And Fitting
key Points
what They Spent On Bathrooms
figure 46: Estimated Spend On Fittings And Installation Of Replacement Bathroom, July 2013
home Owners Are The Highest Spenders
the Least Wealthy Tend To Make Savings By Doing It Themselves
who Is Not Aware Of Spending?
the Consumer – Where They Bought Bathrooms
key Points
where They Bought Bathrooms
figure 47: Outlets Used For Purchasing Bathroom Fittings, July 2013
profiling The Retailers
Bathrooms and Bathroom Accessories - UK - August 2013

7. figure 48: Outlets Used For Purchasing Bathroom Fittings, By Age, July 2013
16-34s Important For Diy Chains
specialists Appeal To Older Shoppers
online Outlets Used By Around 14%
do People Stick To Using One Retailer?
the Consumer – Factors Considered Important When Deciding Where To Buy
key Points
factors Considered Important When Deciding Where To Buy
figure 49: Factors Considered Important When Deciding Where To Buy Bathroom Fittings, July 2013
do They Want To Touch And See?
figure 50: Factors Considered Important When Deciding Where To Buy Bathroom Fittings, Seeing Before
Buying And Online Planning By Age, July 2013
who Wants A Large Choice?
quality Matters
fitting Included
help With Design
payment Plans
the Consumer – Features People Would Pay More For
key Points
features People Would Pay More For
figure 51: Factors Important When Deciding Where To Buy Bathroom Fittings, July 2013
easier Cleaning
wealthier Shoppers Will Trade Up
figure 52: Factors Important When Deciding Where To Buy Bathroom Fittings, People Who Describe Their
Finances As Healthy, July 2013
eco Begins At Home
drying The Towels
youth Following For Super-showers
fitting Out The Bathroom
more Than Just A Bath
appendix – Market Environment
internal And External Market Environment
figure 53: Trends In The Age Structure Of The Uk Population, 2007-17
figure 54: Forecast Adult Population Trends, By Socio-economic Group, 2007-17
figure 55: Uk Households, By Size, 2007-17
figure 56: Ownership Of Bathrooms And Toilets, July
figure 57: Ownership Of Bathrooms, First Four Columns, By Demographics, July 2013
Bathrooms and Bathroom Accessories - UK - August 2013

8. figure 58: Ownership Of Bathrooms, Continued, By Demographics, July 2013
appendix – The Consumer – Who Has Replaced Bathrooms?
figure 59: Fittings And Type Of Installation, By Demographics, July 2013
figure 60: Fittings And Type Of Installation, By Demographics, Continued, July 2013
appendix – The Consumer – What They Spent On Bathrooms
figure 61: Amount Spent On Bathroom Fittings/accessories Costs, Up To £3,000, By Demographics, July
2013
figure 62: Amount Spent On Bathroom Fittings/accessories Costs, £3,000+, By Demographics, July 2013
figure 63: Amount Spent On Installation Costs, Under £2001, By Demographics, July 2013
figure 64: Amount Spent On Installation Costs, £2,001+ By Demographics, July 2013
appendix – The Consumer – Where They Bought Bathrooms
figure 65: Most Popular Outlets Used For Purchasing Bathroom Fittings, By Demographics, July 2013
figure 66: Next Most Popular Outlets Used For Purchasing Bathroom Fittings, By Demographics, July 2013
figure 67: Repertoire For Outlets Used For Purchasing Bathroom Fittings, By Demographics, July 2013
appendix - The Consumer – Factors Considered Important When Deciding Where To Buy
figure 68: Most Popular Factors Important When Deciding Where To Buy, By Demographics, July 2013
figure 69: Next Most Popular Factors Important When Deciding Where To Buy, By Demographics, July 2013
figure 70: Other Factors Important When Deciding Where To Buy, By Demographics, July 2013
figure 71: Repertoire For Factors Important When Deciding Where To Buy, By Demographics, July 2013
appendix – The Consumer – Features People Would Pay More For
figure 72: Most Popular Features People Would Pay More For, By Demographics, July 2013
figure 73: Next Most Popular Features People Would Pay More For, By Demographics, July 2013
figure 74: Other Features People Would Pay More For, By Demographics, July 2013
figure 75: Repertoire For Features People Would Pay More For, By Demographics, July 2013
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Bathrooms and Bathroom Accessories - UK - August 2013