Sportsbook and smartphone gambling remain the main drivers of the online gaming and betting market, but the rapid pace of growth seen in each segment means the industry is already having to think about where they go in the long term. This may mean questioning the platform neutrality that has helped establish mobile.
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1. Online Gaming and Betting - UK - October 2013
Sportsbook and smartphone gambling remain the main drivers of the online gaming and betting market, but
the rapid pace of growth seen in each segment means the industry is already having to think about where they
go in the long term. This may mean questioning the platform neutrality that has helped establish mobile.
table Of Content
introduction
definition
abbreviations
executive Summary
the Market
figure 1: Consumer Expenditure On Online Gaming And Betting, 2008-18
major Players Drive Market Upwards
growth To Continue Down Same Road – Subject To Impact Of Regime Change
market Drivers
technology Trends Create New Opportunities, But Stronger Competition
social Media Still One For The Long Term
segment Performance
figure 2: Online Gaming And Betting – Estimated Market Size, By Segment (£m), 2013
sportsbook Jumps Ahead Without A Major Event Springboard
new Content And Cross-promotion Help Casino Growth
the Consumer
figure 3: Experience Of Online Gaming And Betting (%), July 2013
lack Of Potentials Puts Pressure On Core Player Base
laptops Make Gambling More Accessible To Women
figure 4: Attitudes Towards Smartphone Gambling, July 2013
smartphones A Second Choice For Many
what We Think
issues In The Market
is The Smartphone’s Market Dominance Inevitable?
can The Tablet Carve Out Its Own Share Of The Market?
will Marketing Take A Hit Under Point-of-consumption Regulation?
how Can Online Gaming And Betting Attract More Female Players?
Online Gaming and Betting - UK - October 2013
2. why Can The Market No Longer Take Young People For Granted?
is Social Gaming Any Closer To Take-off?
trend Application
trend: Click And Connect
trend: Influentials
mintel Futures: Old Gold
market Drivers
key Points
faster Broadband: Better Experiences But More Competition
figure 5: Uk Residential Broadband Connections, By Headline Speed, November 2008-november 2012
will Maturity Force Mobile To Strike Out On Its Own?
figure 6: Personal Ownership Of Smartphone, July 2012- April 2013
tablets Turn Living Rooms Into Virtual Casinos
figure 7: Access To Tablet Computers (have In Household), July 2012-april 2013
smart Tv Ownership Trends
figure 8: Access To Internet-enabled Television (have In Household), July 2012-april 2013
spending Gives Way To Saving As Consumers Stay Cautious
figure 9: Trends In What Extra Money Is Spent On, July 2010-july 2013
rules Of Social Gaming Still Being Established
figure 10: Accessing Online Social Networks Via Any Device During The Past Three Months, By
Demographics, April 2013
demographic Trends Unfavourable To Natural Growth
figure 11: Past-month Participation In Gambling, Via Any Method And Online, By Gender And Age, 2012
And 2013
regime Change To Trigger Major Players’ Land Grab?
problem Gambling Not Just A Question For The High Street
figure 12: Locations Used To Gamble By Gamcare Clients, 2010/11 And 2011/12
who’s Innovating?
key Points
watching Other Players’ Poker Faces
getting Mobile Counters Shop Shortage
web Shop Link-ups Connect With A Younger Crowd
roulette Puts A New Spin On Cricket And Darts
gamblers Able To Ukash Out
facebook Starts To Like Casino And Betting
an Alarm Call From Smartwatches
Online Gaming and Betting - UK - October 2013
3. market Size And Forecast
key Points
maturing Market Sustains Double-digit Growth
figure 13: Online Gaming And Betting Market Size, 2008-18
forecast
figure 14: Online Gaming And Betting Market Size And Forecast, 2008-18
figure 15: Online Gaming And Betting Market Volume (number Of Participants) And Forecast, 2008-18
forecast Methodology
segment Performance
key Points
mobile Keeps Sportsbook Moving Upwards
figure 16: Uk Online Gaming And Betting Market Size*, By Segment, 2009-13
market Share
key Points
market Leaders Back Very Different Horses
figure 17: Uk Online Gaming And Betting Market, By Operators’ Value Share (estimated), 2013
companies And Products
key Points
a World Of Choice For Uk Gamblers
william Hill
background
recent Activity
financials
figure 18: Key Financials For William Hill (online), 2011 And 2012
figure 19: Key Performance Indicators For William Hill (online), 2011 And 2012
promotion
future Strategy
bet365
background
recent Activity
financials
figure 20: Key Financials For Bet365 Group Ltd, 2012 And 2013
promotion
future Strategy
betfair
background
recent Activity
Online Gaming and Betting - UK - October 2013
4. financials
figure 21: Key Financials For Betfair, 2012 And 2013
promotion
future Strategy
ladbrokes
background
recent Activity
financials
figure 22: Revenue Breakdown For Ladbrokes Plc (digital), 2011 And 2012
figure 23: Key Performance Indicators For Ladbrokes Plc (digital), 2011 And 2012
promotion
future Strategy
sky Bet
background
recent Activity
financials
promotion
888
background
recent Activity
financials
figure 24: Key Financials For 888 Holdings, 2011 And 2012
future Strategy
rank Interactive
background
recent Activity
financials
figure 25: Key Financials For Rank Interactive, 2011 And 2012
figure 26: Key Performance Indicators For Rank Interactive, 2011 And 2012
future Strategy
bwin.party
background
recent Activity
financials
figure 27: Key Financials For Bwin.party, 2011 And 2012
figure 28: Key Performance Indicators For Bwin.party, 2011 And 2012
promotion
future Strategy
tombola
background
recent Activity
financials
figure 29: Key Financials For Tombola Limited, 2011 And 2012
Online Gaming and Betting - UK - October 2013
5. promotion
experience Of Online Gaming And Betting
key Points
divided Nation Leaves Only A Small Pool Of Potentials
figure 30: Experience Of Online Gaming And Betting, July 2013
younger Players First To Cash Out
figure 31: Experience Of Online Gaming And Betting, By Age, July 2013
economic Pressures Squeezing The Player Base
figure 32: Experience Of Online Gaming And Betting, By Employment Status And Gross Annual Household
Income, July 2013
online Gaming And Betting Activities
key Points
women Warm To More Formats Online
figure 33: Participation In Online Gaming And Betting Activities, July 2013
gamblers Willing To Play The Field
figure 34: Repertoire Of Remote Gamblers’ Current And Potential Future Online Gaming And Betting
Activities, July 2012
horserace Gamblers Best Bet For Casino Marketing
figure 35: Future Interest In Online Casino Games, By Current Participation In Remote Gambling Activities,
July 2013
casino Players Most Open-minded
figure 36: Future Interest In Remote Gambling Activities, By Current Participation In Online Casino Games,
July 2013
devices Used For Online Gaming And Betting
key Points
laptops Lead – And Bring Women Into The Market
figure 37: Devices Used To Gamble Online, July 2013
platform Neutrality Drives Diversity In Devices
figure 38: Repertoire Of Devices Used To Gamble Online During The Past 12 Months, July 2013
take A Tablet, Turn Off Your Phone
figure 39: Future Interest In Using A Smartphone To Gamble Online, By Devices Currently Used To Gamble
Online, July 2013
casino Players Look For Big Screen Experiences
figure 40: Devices Online Casino Players Are Interested In Using To Gamble Online In The Future, July
2013
Online Gaming and Betting - UK - October 2013
6. smartphone Gambling
key Points
security And Screen Size Leave Smartphones A Second Choice
figure 41: Attitudes Towards Smartphone Gambling, July 2013
tablets Seen As Safer Than Smartphones
figure 42: Agreement With The Statement ‘i Would Be Wary Of Gambling On A Website I
Didn’t Recognise Using My Smartphone’, By Devices Currently Used To Gamble Online, July
2013
online Gaming And Betting Habits
key Points
austerity Britain Puts Its Sensible Head On
figure 43: Online Gambling Habits, July 2013
football Talks A Good Game
figure 44: Agreement With The Statement ‘i Discuss Winnings And Losses With My Friends’,
By Gambling Activities Participated In Online, July 2013
drivers Of Online Gaming And Betting Choice
key Points
word Of Mouth Opens A Third Promotional Front
figure 45: Influences On Online Gaming And Betting Preferences, July 2013
tv Advertising Costs – But It Also Works
figure 46: Drivers Of Online Gaming And Betting Activity Among Gamblers Who Have Visited A Gaming
Or Betting Website As A Result Of Advertising, July 2013
casino And Poker Sites Come Personally Recommended
figure 47: Drivers Of Online Gaming And Betting Activity, By Products Gambled On In Past 12 Months, July
2013
smartphones Open Up New Communication Channels
figure 48: Visiting A Gaming Or Betting Website After Receiving An Email Offer From It, By Devices Used
To Gamble Online, July 2013
appendix – Market Drivers
figure 49: Accessing Online Social Networks Via Any Device During The Past Three Months, By
Demographics, April 2013
figure 50: Participation In ‘freemium’ Gambling And Free Games On Social Networking
Websites, By Gender, 2012
figure 51: Trends In The Age Structure Of The Uk Population, By Gender, 2008-18
appendix – Market Size And Forecast
Online Gaming and Betting - UK - October 2013
7. figure 52: Forecast Of Consumer Expenditure On Gaming And Betting Online, 2013-18
figure 53: Forecast Of Number Of Participants In Gaming And Betting Online, 2013-18
appendix – Experience Of Online Gaming And Betting
figure 54: Experience Of Online Gambling, By Demographics, July 2013
appendix – Online Gaming And Betting Activities
figure 55: Participation In National Lottery Draw Games Online, By Demographics, July 2013
figure 56: Participation In Horserace Betting Online, By Demographics, July 2013
figure 57: Participation In Football Betting Online, By Demographics, July 2013
figure 58: Participation In Online Slots And Instant Win Games, By Demographics, July 2013
figure 59: Participation In Online Bingo, By Demographics, July 2013
figure 60: Participation In Online Casino Games, By Demographics, July 2013
figure 61: Participation In Other Sports Betting Online, By Demographics, July 2013
figure 62: Participation In Online Poker, By Demographics, July 2013
figure 63: Participation In Rugby Betting Online, By Demographics, July 2013
figure 64: Participation In Cricket Match Betting Online, By Demographics, July 2013
figure 65: Participation In Betting On Events Online, By Demographics, July 2013
figure 66: Participation In Football Pools Online, By Demographics, July 2013
figure 67: Participation In Online Gaming And Betting Activities, By Other Online Gaming And Betting
Activities Participated In, July 2013
figure 68: Interest In Future Participation In Online Gaming And Betting Activities, By Online Gaming And
Betting Activities Currently Participated In, July 2013
appendix – Devices Used For Online Gaming And Betting
figure 69: Gambling Online Using A Laptop Computer, By Demographics, July 2013
figure 70: Gambling Online Using A Desktop Computer, By Demographics, July 2013
figure 71: Gambling Online Using A Tablet Computer, By Demographics, July 2013
figure 72: Gambling Online Using Interactive Satellite/cable Tv, By Demographics, July 2013
figure 73: Gambling Online Using Smart Tv, By Demographics, July 2013
figure 74: Gambling Online Using A Smartphone, By Demographics, July 2013
figure 75: Gambling Online Using A Games Console, By Demographics, July 2013
figure 76: Devices Currently Used To Gamble Online, By Other Devices Used To Gamble Online, July 2013
figure 77: Use Of Smartphones To Gamble Online, By Other Devices Used To Gamble Online, July 2013
figure 78: Use Of Games Consoles To Gamble Online, By Other Devices Used To Gamble Online, July 2013
figure 79: Devices Interested In Using To Gamble Online In The Future, By Devices Currently Used To
Gamble Online, July 2013
figure 80: Devices Currently Used To Gamble Online, By Past-year Participation In Online Gambling
Activities, July 2013
figure 81: Devices Interested In Using To Gamble Online In The Future, By Past-year Participation In Online
Online Gaming and Betting - UK - October 2013
8. Gambling Activities, July 2013
appendix – Smartphone Gambling
figure 82: Attitudes Towards Smartphone Gambling, By Participation In Online Gaming And Betting
Activities, July 2013
figure 83: Attitudes Towards Smartphone Gambling, By Devices Used To Gamble Online, July 2013
appendix – Online Gaming And Betting Habits
figure 84: Most Popular Online Gambling Habits, By Demographics, July 2013
figure 85: Next Most Popular Online Gambling Habits, By Demographics, July 2013
figure 86: Online Gambling Habits, By Online Gambling Habits, July 2013
figure 87: Online Gambling Habits, By Most Popular Online Gambling Activities, July 2013
figure 88: Online Gambling Habits, By Next Most Popular Online Gambling Activities, July 2013
figure 89: Online Gambling Habits, By Devices Used To Gamble Online, July 2013
appendix – Drivers Of Online Gaming And Betting Choice
figure 90: Most Popular Drivers Of Online Gaming And Betting, By Demographics, July 2013
figure 91: Next Most Popular Drivers Of Online Gaming And Betting, By Demographics, July 2013
figure 92: Other Drivers Of Online Gaming And Betting, By Demographics, July 2013
figure 93: Drivers Of Online Gaming And Betting, By Drivers Of Online Gaming And Betting, July 2013
figure 94: Drivers Of Online Gaming And Betting, By Participation In Online Gaming And Betting
Activities, July 2013
figure 95: Drivers Of Online Gaming And Betting, By Participation In Other Online Gaming And Betting
Activities, July 2013
figure 96: Drivers Of Online Gaming And Betting, By Devices Used To Gamble Online, July 2013
figure 97: Drivers Of Online Gaming And Betting, By Online Gambling Habits, July 2013
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Online Gaming and Betting - UK - October 2013