During the review period, debit cards occupied the largest share in the overall cards and payments industry, and recorded a CAGR of 3.38%. The overall card industry is expected to grow at a CAGR of 2.83% over the forecast period, driven primarily by the debit cards category, which is expected to grow at a CAGR of 2.81%. The credit cards category is also expected to grow, with a CAGR of 2.89% during the forecast period, while charge cards are expected to exhibit positive growth at a CAGR of 2.51%.

1. Emerging Opportunities in Swedens Cards and Payments Industry: Market Size, Trends and Drivers,
Strategies, Products and Competitive Landscape
Synopsis
The report provides market analysis, information and insights into Swedens cards and payments market,
including:
Current and forecast values for each segment of Swedens cards and payments market including debit cards,
credit cards, prepaid cards and charge cards
Comprehensive analysis of the industrys market attractiveness and future growth areas
Analysis of various market drivers and regulations governing Swedens cards and payments market
Detailed analysis of the marketing strategies adopted for selling prepaid cards used by various bankers and
other institutions in the market
Comprehensive analysis of consumer attitudes and their buying preferences for cards
Competitive landscape of Swedens cards and payments market
Summary
Sweden is an export-oriented mixed economy, ranking as the fourth most competitive country in the world
according to the World Economic Forum 20122013. Sweden is moving fast towards being an electronic and
cashless-driven economy. Its cards industry as a whole grew marginally at a CAGR of 1.23% during the
review period, primarily driven by the debit and credit card categories. The slow growth in the cards industry
was mainly due to global economic crises as well as the Eurozone debt crisis that impacted the growth of
major industries across Europe.
During the review period, debit cards occupied the largest share in the overall cards and payments industry,
and recorded a CAGR of 3.38%. The overall card industry is expected to grow at a CAGR of 2.83% over the
forecast period, driven primarily by the debit cards category, which is expected to grow at a CAGR of 2.81%.
The credit cards category is also expected to grow, with a CAGR of 2.89% during the forecast period, while
charge cards are expected to exhibit positive growth at a CAGR of 2.51%.
Scope
This report provides a comprehensive analysis of Swedens cards and payments market
It provides current values for Swedens cards and payments market for 2011 and forecast figures for 2016
It details the different macroeconomic, infrastructural, consumer and business drivers affecting Swedens cards
and payments industry
It outlines the current regulatory framework in the industry
It details the marketing strategies used by various bankers and other institutions
It profiles the major banks in Swedens cards and payments market
Reasons To Buy
Make strategic business decisions using historic and forecast market data related to Swedens cards and
payments market and each market within it
Emerging Opportunities in Swedens Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La

2. Understand the key market trends and growth opportunities within Swedens cards and payments market
Assess the competitive dynamics in Swedens cards and payments market
Gain insights into the marketing strategies used for selling various types of cards in Sweden
Gain insights into key regulations governing Swedens cards and payments market
Key Highlights
Sweden is moving fast towards being an electronic and cashless-driven economy. The cards industry as a
whole grew marginally at a CAGR of 1.23% during the review period, primarily driven by the debit and credit
card categories.
The overall card industry is expected to grow at a CAGR of 2.83% over the forecast period, driven primarily
by the debit cards category, which is expected to grow at a CAGR of 2.81%.
As banking customers become more sophisticated, banks are looking to differentiate their product offerings
and card customization is gaining attention.
Contactless and NFC payments are also being rolled out extensively across Sweden.
The growing market for online trade in Sweden is one of the primary factors responsible for the expansion of
the countrys cards and payments industry.
1 Executive Summary
2 Industry Attractiveness And Future Prospects For The Cards And Payments Industry
3 Analysis Of Swedish Cards And Payments Industry Drivers
3.1 Infrastructure Drivers
3.1.1 Contactless And Nfc Technology As Payment Terminals
3.1.2 Qr Code-based Mobile Payments
3.1.3 Acceptance Of Smart Cards For E-ticketing, Online Tax Deductions And Healthcare
3.1.4 Increasing Acceptance Of Emv Cards
3.1.5 Growing Number Of Atms
3.1.6 Growing Number Of Poss
3.2 Business Drivers
3.2.1 Retail Industry
3.2.2 Growth In E-commerce
3.2.3 Growing Mobile Commerce
3.2.4 Outbound Business And Leisure Travel And Tourism
3.3 Economic Indicators
3.3.1 Repo Rate
3.3.2 Stable Inflation Rate
3.3.3 Gdp Actual Volume Change
3.4 Card Fraud Statistics
3.5 Regulatory Framework
3.5.1 Sepa Cards Framework
3.5.2 Swedish Laws Regarding Card Use
3.5.3 Anti-money Laundering
3.5.4 Payment Security Initiatives By Visa Europe
3.5.5 Adherence To The Pci Security Standards
Emerging Opportunities in Swedens Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La

3. 4 Emerging Consumer Attitudes And Trends
4.1 Market Segmentation And Targeting
4.2 Retail Segment
4.2.1 Students And The Younger Population
4.2.2 Targeting High Net Worth Individuals (hnwis)
4.2.3 Cards Targeted At Outbound Leisure And Business Tourists
4.3 Corporate Users
4.3.1 Businesses And Departments
4.4 Consumer Preference
4.4.1 Price
4.4.2 Services
4.4.3 Convenience
4.5 Online Buying Behavior
4.6 Preferred Payment Methods
5 Competitive Landscape And Industry Dynamics
5.1 Market Share Analysis By Payment Channel
5.1.1 Credit Transfers
5.1.2 Direct Debit
5.1.3 Card Payments
5.1.4 Check Payments
5.2 Debit Cards
5.2.1 By Bank
5.2.2 By Scheme
5.3 Credit Cards
5.3.1 By Bank
5.3.2 By Scheme
5.4 Charge Cards
6 Strategies Adopted By Key Operators
6.1 Market Entry Strategies
6.2 Marketing And Product Strategies
6.2.1 Debit Cards
6.2.2 Dual-function Cards
6.3 Pricing Strategies
7 Market Size And Growth Potential Of The Payment Card Industry
7.1 Market Share Analysis By Type Of Card
7.2 Total Market Size And Forecast Of Card Industry
7.2.1 Analysis By Number Of Cards
7.2.2 Analysis By Transaction Value
7.2.3 Analysis By Transaction Volume
7.3 Debit Card Category Size And Forecast
7.3.1 Analysis By Number Of Cards
7.3.2 Analysis By Transaction Value
7.3.3 Analysis By Transaction Volume
Emerging Opportunities in Swedens Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La

4. 7.3.4 Other Key Performance Indicators
7.4 Charge Card Category Size And Forecast
7.4.1 Analysis By Number Of Cards
7.4.2 Analysis By Transaction Value
7.4.3 Analysis By Transaction Volume
7.4.4 Frequency Of Use
7.5 Credit Cards Category Size And Forecast
7.5.1 Analysis By Number Of Cards
7.5.2 Analysis By Transaction Value
7.5.3 Analysis By Transaction Volume
7.5.4 Other Key Performance Indicators
8 Company Profiles, Product And Marketing Strategies
8.1 Swedbank
8.1.1 Strategies
8.1.2 Swedbank Key Financials
8.2 Nordea Bank
8.2.1 Strategies
8.2.2 Nordea Bank Key Financials
8.3 Westra Wermlands Sparbank
8.3.1 Strategies
8.4 Svenska Handelsbanken Ab
8.5 Skandinaviska Enskilda Banken Ab (seb)
9 Appendix
9.1 Methodology
9.2 Definitions
9.3 Contact Us
9.4 About Timetric
9.4.1 Our Approach
9.5 Services
9.6 Disclaimer
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Emerging Opportunities in Swedens Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La