Far from being a glorified job fair, LinkedIn is where the social Web does business. Find out why it's here to stay as a vital business tool ... and how smart marketers are using it effectively.

1. Using LinkedIn
to Promote Your
Business
Wednesday, April 18, 2012

2. WHY LINKEDIN … FOR
BUSINESS?
Using LinkedIn to Promote Your Business

3. “LinkedIn?
Nah, I
already
have a job.”

4. Why LinkedIn for Business?
Source: SocialTimes, The Value of Being LinkedIn

5. Why LinkedIn for Business?
Source: SocialTimes, The Value of Being LinkedIn

6. Why LinkedIn for Business?
Source: SocialTimes, The Value of Being LinkedIn

7. Why LinkedIn for Business?
Source: SocialTimes, The Value of Being LinkedIn

8. Why LinkedIn for Business?
Source: SocialTimes, The Value of Being LinkedIn

9. Why LinkedIn for Business?
Most over age 35
+ Most have college degrees
+ Most have income of at least $60K
Educated grownups
with money

10. Why LinkedIn for Business?
Source: Business Insider, Where Do LinkedIn Users Work?

11. Why LinkedIn for Business?
Source: HubSpot, LinkedIn 277% More Effective for Lead Generation Than Facebook& Twitter [New Data]

12. Source: Inc., LinkedIn Will Outlive Facebook. Here’s Why.

13. Why LinkedIn for Business?
Because it’s where
the social Web
does business

14. ANATOMY OF A LINKEDIN
PROFILE
Using LinkedIn to Promote Your Business

16. Appropriate photo
Overview
Descriptive tagline
Targeted keywords
Recent update

17. Overview
All past positions
– paid & unpaid

18. Overview
Lots of connections
Web pages – up to 3!
Twitter link
Custom URL

19. Summary
Paragraph Summary
List of specialties, with
lots of keywords

20. Recommendations

21. Volunteer Experience

22. Blog Feed

23. Recent
LinkedIn
Posts

24. ANATOMY OF A LINKEDIN
COMPANY PAGE
Using LinkedIn to Promote Your Business

26. Summary

27. Company
Details

28. Product
s and
Services

29. Questions?
rachel@resonancesocialmedia.com
713-595-6639
linkedin.com/in/resonancesocial