Resonant Insights presented this at the Lake Washington HR Association Symposium on Feb.9, 2012 in Bellevue, WA. Contact Bobby Bakshi, Chief Inspiration Officer, to learn more: bobby@resonantinsights.com

1. CULTURE OF SELF-RESPONSIBILITY
@RESONANTINSIGHT

2. Getting - SOLO CONSULTANTS
- SMALL BUSINESS
to know - MID-SIZE
- ENTERPRISE
you…

3. Thank You
for being You!

4. “You might as well be you.
Everyone else is taken.”
Adapted by Chris Garibaldi from Oscar Wilde

5. What do you do when you spill your pop/drink?

6. For Today
Why care?
1
ROI of Self-Responsible Cultures
2
How to shift
Create a Self-Responsible Culture
Now what?
3
Your Self-Responsible Plan

7. Why care?
1 ROI of
Self-Responsible Cultures

8. Example of the opposite
of Self-Responsibility

9. United Breaks Guitars

10. Only 1:3 employees are
ENGAGED—worldwide!
SOURCE: BlessingWhite, Inc. Employee Engagement Report 2011.

11. Is your organization
more like this…

15. Or
more like this…

17. What is self-responsibility?

18. What is self-responsibility?
1. A bit of “Flow”
2. A bit of “Drive”
3. Being 100% You

19. Take Responsibility for Your Flow
“People who learn to
control inner experience
will be able to determine
the quality of their lives,
which is as close as any of
us can come to
being happy.”
Mihaly Csikszentmihalyi

20. 9 Elements of Flow
Mihalyi Csikszentmihalyi
1. Clear goals.
2. Immediate feedback.
3. Balance challenges & skills.
4. Blend action and awareness.
5. Distractions are excluded.
6. No worry of failure.
7. Self-consciousness disappears.
8. Sense of time becomes distorted.
9. The activity becomes “autotelic”
(an end in itself, done for it’s own sake).

21. “Employees are happiest
when they’re trying to achieve
goals that are difficult but not
out of reach.”
Daniel Gilbert, Author of “Stumbling on Happiness”
Artwork: Yue Minjun, Laughing Painter, 2003, oil on canvas, 70 x 50 cm

24. The urge to direct
our own lives.

25. “Yearn to do what we do in the service of something
bigger than ourselves.”

26. “Desire to get better and better at
what matters to us individually.”

27. CASE STUDY

28. Values ‘r Us

30. Values Lead Strategy
Zappos Family Core Values
“As we grow as a company, it has become more and more important to explicitly
define the core values from which we develop our culture, our brand, and our business
strategies. These are the ten core values that we live by:
1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and A Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit
8. Do More With Less
9. Be Passionate and Determined
10.Be Humble”

31. ROI of Delivering Happiness
1. Sold to Amazon for $1.25B:
AND retained culture & brand.

32. ROI of Delivering Happiness
2. Tony Hsieh: pro-rated the $1.25B
proceeds with employees based on comp.

33. ROI of Delivering Happiness
3. Happy customers:
800 number on top of every page &
free returns to overcome resistance.

34. ROI of Delivering Happiness
4. Open and transparent:
Employee testimonials in “Culture Book” (unedited)

35. ROI of Delivering Happiness
5. Culture as marketing asset:
Created a training division (Zappos Insights)
and Delivering Happiness is a movement.

37. 1
2
3
2

38. Be clear about YOUR WHY
Why?
How?
What?

39. How to shift
2 Create a Self-Responsible Culture

40. One Word…
You just need to remember this word
Purpose  Ownership  Progress

41. Purpose

42. Industrial age…
the lead character was the mass production worker
Information age…
the lead character became the knowledge worker
Conceptual age…
belongs to the creator, the empathizer, the pattern
recognizer and the meaning maker. In other words all
who master R-directed thinking.

43. The Three Tools
1. Purpose Driven Innovation
2. Contribution Marketing
3. Holism

44. 1. Purpose Driven Innovation

45. What is my “product”?
WHY is my “product”?
“We are what we repeatedly do.
Excellence, then, is not an act but a habit.”
Aristotle

46. 2. Contribution Marketing
1. Wish
2. Choose your “object” of excellence
3. Create a Purpose Statement
4. Believe your Purpose Statement
5. Facilitate on open platform(s)
6. Co-create

47. 3. Holism
“We came all this way
to explore the moon,
and the most
important thing we
discovered is
the Earth.”
Bill Anders (Apollo 8)

49. REDUCTIONISM HOLISM
 Logical  Intuitive
 Sequential  Imagination
 Rational  Emotional
 Analytical  Synthesizing

50. INDUSTRIAL AGE…the lead character
was the mass production worker
INFORMATION AGE…the lead
character became the
knowledge worker
CONCEPTUAL AGE…belongs to the
creator, the empathizer, the
pattern recognizer and the
meaning maker. In other words all
who master R-directed thinking.

51. We’re all:
 well-connected
 well-informed,
 driven toward
one goal

52. Let’s Now
summarize We’re all:
 well-connected
P for  well-informed,
Purpose  driven toward
one goal
HAVE DRIVE,
SELF-MARKET,
BE HOLISTIC!

53. Ownership

54. Having a Sense of Belonging is a
Crucial Factor in Team Morale

55. Individual Contribution To The Team…
plays an important
role in shaping
a sense of belonging

56. Problems are everywhere…

57. inspire your team the culture of…

58. veni,
vidi,
vici

59. I see the problem
I own the problem
I solve the problem

60. How?
Follow these 4 simple steps
(simple, but not always easy)

61. Step
When you see a problem… 1
Write the problem
On a..
hallway whiteboard,
or shared database
or shared medium

62. Step
2 Discuss the problem…
Openly--in team meetings

63. Step
3
assign 1owner
Every work item has one and only one owner
at any given time

64. Step
Owner* is now 4
responsible for
finding solutions
within the
expected timeframe
*Owner can work with others

65. Tell the team about accomplishments
and celebrate a little victory

66. Hang on to your ego?
Team relies on you as owner to deliver
results on time. If you can’t deliver,
pass the baton as early as possible

67. Let’s
summarize
3vs (vini,vedi,vici)
Culture
O for 1 owner
for a given work item
Ownership
4 steps solving problems
write, discuss, assign, solve

68. Progress

69. You heard this so many times
“We are making progress”

70. Human Brains
Let’s make them
active and happy
frequent, small
exciting activities,
accomplishments

71. And in the mean time,
the world, technology are changing

72. Work Items
..each belongs to one of these buckets
This Week Not This Week

73. For a large work item, cut it into pieces.
It has no more than a week worth work.

74. 30 minutes
a week
That’s all the team needs …

75. to review new, existing work items, to bucketize,
and to celebrate accomplishments

76. Keep Focus on the destination, make sure
you don’t go the wrong way

77. Still,
the Biggest Factor Affecting Progress is the
Human
Factor

78. Let’s repeat
1 week microstone
P for 2 buckets
PROGRESS for work-items
30 minutes
weekly meeting

79. Now what?
3 Your Self-Responsible Plan

80. Pick one challenge at work you have been ignoring.
Think of ONE step you can take to POP it
by Valentine’s Day!

81. Pick ONE action to practice
what you learned today.
Write it down now!

82. CONTRACT for mutual support
with a neighbor now!
1. What will you do?
2. When will you do it?
3. How will I know?

83. CELEBRATE!
Be clear about your end-outcome
and the means will show up.

84. Why talk to Resonant Insights?
We help companies grow, through their people.

85. Our Invitation:
1. Brown bag on ROI of Culture
2. A POP working session
YOUR
NEEDS
3. Purpose Discovery Workshops

86. Thank You
Bobby Bakshi Ryan Gunhold
Chief Inspiration Officer Chief Growth Officer
bobby@ResonantInsights.com ryan@ResonantInsights.com
425.999.9984 206.930.4410
www.ResonantInsights.com www.ResonantInsights.com