The tourism boom in Australia has sparked quite an extraordinary phenomenon: more investments in the hospitality sector. Motels, caravan parks, and strata properties have suddenly become the buzzword amongst investors seeking an able vehicle for passive income. Add the different tourism campaigns that the Australian government has initiated and it truly makes sense to invest in the market right now.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
The Hurdles in the Hospitality Industry
1. The Hurdles in the Hospitality Industry
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The tourism boom in Australia has sparked quite an extraordinary phenomenon: more investments in the hospitality sector. Motels, caravan parks, and strata properties have suddenly become the buzzword amongst investors seeking an able vehicle for passive income. Add the different tourism campaigns that the Australian government has initiated and it truly makes sense to invest in the market right now.
2. Cost-Revenue Balance
Nevertheless, the hospitality industry is not without its challenges. As a matter of fact, many business owners currently face problems, such as these:
Some still struggle finding the right management to keep their business afloat and earning whilst shouldering the relatively high costs of running the enterprise. Whilst this is a basic concept of economics and management, hospitality entrepreneurs need to find a way to still make some profit amidst the skyrocketing maintenance costs. Add the hefty taxes and the industry indeed becomes tricky.
Fortunately, the tourism trend seems to help this endeavour, as more Chinese and other foreign tourists continue to visit the country. Nevertheless, business owners should not be lax in watching how well their enterprise performs both in peak and off seasons.
3. Believe it or not, the IT infrastructure of hotels and similar structures play a role in how well the business performs. The right set of servers and computers paves the way for easier guest profiling and advertising, thus increasing the revenue. Unfortunately, some entrepreneurs are yet to realise the power of online reservations, social media targeting, and electronic communication. For many old timers, this remains a problem that should be addressed.
IT Infrastructure
4. Hoteliers and managers must address the changing demographics of tourists and travellers. Whilst marketing campaigns still work for the retiring Baby Boomers, there is a necessity to cater to the younger audience as well. Only when the hospitality industry lures in the current professionals can it stay in a stable shape.
Changing Demographics
Resources:
http://www.resortbrokers.com.au/ http://mumbrella.com.au/tourism-australia-rolls-restaurant-australia-campaign-key-overseas-markets- 251394 http://www.smh.com.au/business/the-economy/tourist-spending-jumps-to-record-301b-in-australia- 20140903-10bqta.html
Understanding these challenges go a long way to prevent any mistake in running a hospitality business. Owners should be aware of these ideas to keep their enterprises growing at a better pace.