The City of Cape Town has taken a leadership role in promoting responsible tourism in the destination. Over the past decade, the city has adopted responsible tourism policies and action plans, launched awareness and training initiatives, and developed tools and resources to support the industry in adopting responsible practices. Key accomplishments include signing a responsible tourism charter with industry partners, establishing a steering committee, and developing standards and guidelines to guide sustainable tourism development. The city utilizes its influence through various "levers" such as planning, regulations, and partnerships to promote responsible tourism and improve quality of life for residents.

1. Advances in Responsible Tourism in Cape Town:
Local Government Taking Responsibility
Ms Nombulelo Mkefa
Director of Tourism, City of Cape Town

4. Cape Town as a destination faces many
challenges to realising its potential

5. Tourism expected to make a difference

6. Crossing the Chasm
RT becomes
the norm in
the destination
Adoption and implementation of Responsible Tourism

7. Why is the City involved?

8. Responsible Tourism Potential
Improved
Growth of quality of
tourism life for
residents

9. City’s six “levers” to achieve sustainability
in managing the destination:
1. Planning 4. Contracts for
funding
2. Regulation 5. Supply chain
3. Useof 6. Performance
buildings management

10. RT is not a policy
in isolation:

11. Cape Town Declaration
RESPONSIBLE TOURISM IN DESTINATIONS
Shaping sustainable spaces into better places
We, representatives of inbound and outbound tour
operators, emerging entrepreneurs in the tourism
industry, national parks, provincial conservation
authorities, all spheres of government, tourism
professionals, tourism authorities, NGOs and hotel
groups and other tourism stakeholders, from 20
countries in Africa, North and South America,
Europe and Asia; having come together in Cape
Town to consider the issue of Responsible Tourism in
Destinations have agreed this declaration…
Cape Town: Best Destination 2009 Impumelelo Sustainability Award 2010
IOC Sport and Environment Award 2011
SANS 1162:2011
National Standard for
Responsible Tourism

12. The journey to date
The City of Cape Town has formally supported
the principles of RT since the 2002 Cape Town
Declaration.
2004 the City includes RT as a founding
principle of its Tourism Development
Framework.
2009 the City adopts RT Policy and Action
Plan.
2009 the RT Charter signed by the tourism
industry and the City of Cape Town.
2010 Launch of RT Action Team (Steering
Committee)
2010 Charter signatories develop RTIPs and
RT Policies
2011 RT in Cities Conference and Pavilion at
Indaba driven by the City of Cape Town

13. RT Awareness and Training Workshops

18. www.ResponsibleCapeTown.co.za

19. Destination RT image library

20. RT Booklet:

21. RT How-To Guide:

22. RT Charter:

23. RT Pilot:
Accommodation
Local
Tour Operators
Government
Venues &
Cape Experiences &
Town
Facilities Attractions
Food &
Transportation
Beverage
Service
Providers

24. RT Barometer:
Image: flickr.com/dnnya17

25. RT in
Cities
2013
10 years after
the Cape Town
Declaration

26. THANK YOU - DANKIE - ENKOS’