The document discusses listening as a strategy, particularly on social media platforms like Twitter. It notes that listening can be more valuable than broadcasting. It emphasizes the importance of having intent when listening, such as looking for opportunities to help others. It also provides tips for effective listening as a strategy, including avoiding distractions, paying attention, making eye contact (figuratively online), digging deeper into topics, and being interested in and influenced by others.

1. Listening As Strategy
Hearing with intent.
Jeff Turner | Zeek.com | @respres

2. Listening As Strategy
“Once we learned that Twitter’s real power was as
a listening tool more than a broadcasting tool, it
became amazingly valuable.” - Richard Binhammer, Dell Computer

3. Intent
The missing ingredient.

4. Intent
“My strategy is pretty
simple. I’m just looking for
more opportunities to help
someone.” - Gahlord Dewald, ThoughtFaucet

5. Intent
Why are you listening?
What are you listening for?
How will you respond?

6. Keys To Success
No distractions.
Pay attention.
Make eye contact.

7. No Distractions
Use filters.

8. Filters
Lists
Gist
Tweetgrid
Cadmus
Peephole
Friend Trend

9. Filters
Lists

10. Filters
Gist

11. Filters
Peephole

12. Filters
Google Updates

13. Filters
Friend Trend

14. Filters
Cadmus

15. Filters
Cadmus

16. Filters
Tweetgrid

17. Pay Attention
Dig deeper.

18. Dig Deeper
Facebook Search
Twazzup
Tweetgrid.com/irc
Madch.at
Data Visualization

19. Dig Deeper
Data Visualization

24. Eye Contact
It’s different online.

25. Eye Contact
Example:
Recognize Opportunity

26. Eye Contact
Example:
Resulting Conversation

27. Be Interested.
Care about other people and they activities.

28. Act First.
Allow yourself to be influenced.

29. Seek Conversation.
Put away the bullhorn.

30. Listening As Strategy
Keys To Success:
• No distractions.
• Pay attention.
• Make eye contact.
Jeff Turner | Zeek.com | @respres