The document summarizes crisis communication planning, response, and recovery. It discusses identifying vulnerabilities and developing response plans. It emphasizes acting quickly and truthfully in the first 24 hours of a crisis to control the narrative. The goals are to minimize damage, rebuild trust, and learn from mistakes. Proactive reputation management requires open communication, accepting responsibility, and addressing systemic issues to restore confidence over time.

1. November 7, 2007 Reputation Management Crisis Communication Planning, Response and Recovery Ellen Hartman President, Fitzgerald + C0 Public Relations [email_address] 404 266 7561

4. Goals of Crisis Communications Be equipped to quickly and accurately address any existing issue that has the potential to threaten reputation Build a network of advocates on your behalf, both internal and external Prevent an issue from escalating to a crisis Minimize the long-term impact of a crisis

6. Crisis Communications Cycle Pre-crisis Predict, Prepare, Prevent Response Act and Communicate Recovery Rebuild relationships Learn React Act

14. November 7, 2007 Reputation Management Crisis Communication Planning, Response and Recovery Ellen Hartman President Fitzgerald + CO Public Relations [email_address] 404 266 7561