1. April 4th, 2013 Published by: retrofaz
retrofaz's eBook
to become the largest recognised MLM business in the world.
This eBook was created using the Zinepal Online eBook The duo was so successful they eventually bought their former
http://creativenetworkmarket.com/942/internet-network-marketing/history-multi-level-network-marketing/
Creator. Use Zinepal to create your own eBooks in PDF, employer and ventured into the food supplements market.
ePub and Kindle/Mobipocket formats. MLM in the modern age
Upgrade to a Zinepal Pro Account to unlock more There are multiple multi-level networking marketing
companies today selling everything from cosmetics and
features and hide this message.
Tupperware to dental insurance and sex toys. The digital age
makes it possible for distributors to work from home and
sell online, offering convenience and flexibility as well as an
Multi-level network marketing, attractive income for a few hours work.
Photo credit: jscreationzs Referral marketing is not without its critics however.
Multi-Level Network Marketing comes from the school of hard Questions have been raised about the legitimacy of the
knocks – quite literally as it was the brain-child of travelling business model. Claiming money is made from the sale of
salesmen. Sceptics often criticise MLM as being a pyramid goods to distributors in the chain rather than the direct sale of
scheme, yet there are 50 million successful entrepreneurs that goods to customers. Whereas disreputable companies do exist,
make a good standard of living from multi-level marketing. legitimate companies have been a godsend to thousands of
workers that lost their jobs in the credit crunch crisis and with
The idea is generally regarded to have started in the progressive trends producing more and more success stories
1940´s when California Vitamin Company, who shortly of rags to riches, business people are starting to sit up and take
afterwards changed their name to Nutralite, recruited multiple notice.
distributors to sell their food supplement products. In actual
fact, MLM date further back than that to the late 1860´s when For the MLM prospect there are dozens of books, online tools
J.R Watkins, one of the first natural remedy companies in and mentors to help guide you through the early stages, but
the United States released he could make more money for the as MLM strategies improve and companies begin to grow
company by getting other people to sell his products. the success rate becomes achievable quicker than it ever has
in the past. It took Heinz and Candler decades before they
Watkins´ idea was to reward distributors with a percentage of went multinational. Using modern day tools and multi-level
the profit they earned from selling products. However, he also marketing techniques, you can go international in a week.
offered rewards to his team if they recruited other distributors
to the company and his team of distributors including his
sales figures rocketed. The idea attracted the attention of other
travelling salesmen such as Henry Heinz and a certain Asa
Candler who paid $2300 for a formula know as Coca-Cola
syrup.
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The growth of MLM
Coca-Cola and Heinz went on to become two of the most
recognised brand names in the world today. What started
out as one man door-to-door sales operations became multi-
billion dollar companies with an expansive international
presence. However, the idea to expand business networks
overseas came from two Dutchman who had been working in
the US.
Richard de Vos and Jay van Andel were distributors for
Nutralite, but struck upon the idea of sell cleaning products
to households. They called their business, Amway. It went on
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2. April 4th, 2013 Published by: retrofaz
http://creativenetworkmarket.com/942/internet-network-marketing/history-multi-level-network-marketing/
Created using Zinepal. Go online to create your own eBooks in PDF, ePub, Kindle and Mobipocket formats. 2