1. How to Leverage Referrals
from Relationships
Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.

2. Our Database:
Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.

3. Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.

4. Icon Key – Referral Factors & Dynamics
Know
Like Reward Exceed
Trust
s Expectations
Smart Social
Hero
Important
Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.

5. Monthly Mailings
E-Zine:
- Education Articles (i.e. nutrition, green living, etc…)
- Free Reports  Send to Friend
- Spotlight Referrers and Helpers
- Event Notifications
- Groups of Interest
- Personal Interest Stories; Kids Stories; etc…
Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.

6. Community Calls
Types:
- Updates for Educational Interest classes (i.e. music; green living)
- Ask for Advice/Opinion on (Events, Referrals, Business Alliances, etc…)
- Invites for Events, Special Gatherings
- Call to say ‘hi’, talk about child, check in
- Who do they know that they can help introduce to MUSE?
Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.

7. Events
Ideas:
- Appreciation Awards for referrers, volunteers, helpers, etc…
- Outings like Hikes, Camp-Outs
- Extra classes (i.e. Mommy & Me music, yoga, etc…)
- Community Projects (Beach clean-up; Art Shows, etc…)
- On site extra activities (i.e. Theatre; family socials; MUSE tour)
- Speakers and Guest presenters
- Referrer surprises (lunch for you + friends; private classes, etc…)
Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.

8. Free Materials
Ideas:
- Educational Reports (i.e. parenting techniques, nutrition, green living)
- Help Based Reports (i.e. Overcoming ed. challenges, local activism)
- Invites to Groups, Events, Classes (i.e. Speakers, Sunday Funday, etc…)
- Hobbies/Interest Group fliers (i.e. Yoga class, Parent/Kid outdoor club)
Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.

9. Bringing it Together:
 Use the Referral Idea Spreadsheet to Help Guide Your
Thinking When Creating a New Strategy.
 Try to Get As Many Referral Factors As You Can In Your
Idea or Go Really Deep in a Few Areas
 What Can You Contribute? Everybody’s an Expert in
Something – What Knowledge Are You Willing to Share
with Others to Help People Feel Smart and Help Others
with What You Give Them?
 Ask For Referrals!
Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.

10. Database Dynamics:
How to Leverage Referrals from
Relationships
By Reuben Rail Referral Architects © 2009.
Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.