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• 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care. (UPC here) instructions inside flap patent pending Careful! The bare metal edges of the u-spoon are thin enough to be sharp, Reuben Veek, Founder so handle them with care. ‘ tLa Fla n 0.2 oz Fits in u u-spoon a Wallet 0.2 oz ‘ Fla tLa n Fits in • u-spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone • Soup Tight • Dishwasher Safe instructions patent • n 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care. instructions patent flatland.ware@gmail.com 4 inside flap pending Careful! The bare metal edges of the 0.2 oz ‘ (650) 352-3523 (UPC here) u-spoon are thin enough to be sharp, 505 Walker Drive #13 so handle them with care. tLa Fla n Fits in u-spoo a Wal instructions inside flap patent pending Mountain View, CA 94043 areful! The bare metal edges of the 0.2 oz ‘ -spoon are thin enough to be sharp, o handle them with care. tLa Fla n Fits in • u-spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone • Innovative forms to take your flatware anywhere. Soup Tight • Dishwasher Safe 0.2 oz atL an Fits in • -spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone • Soup Tight (UPC here) • Dishwasher Safe instructions patent • 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care.
• 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care. (UPC here) Problem: instructions inside flap ‘ latLan patent pending Careful! The bare metal edges of the u-spoon are thin enough to be sharp, so handle them with care. F 0.2 oz Fits in u u-spoon a Wallet Single-use consumer plastics create waste 0.2 oz ‘ latLanF Fits in • u-spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone • Soup Tight • Dishwasher Safe instructions patent • n 18/8 Stainless Steel • • Food-Grade Silicone Soup Tight Each year, (UPC here) inside flap pending Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, Americans throw out so handle them with care. instructions patent enough single-use cups, inside flap pending Careful! The bare metal edges of the 0.2 oz ‘ (UPC here) forks, and spoons to u-spoon are thin enough to be sharp, so handle them with care. tLa Fla n Fits in u-spoo a Wal instructions inside flap patent pending circle the equator areful! The bare metal edges of the 0.2 oz ‘ a300ntimes. -spoon are thin enough to be sharp, tLa o handle them with care. Fits in Fl • u-spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone • Soup Tight • Dishwasher Safe 0.2 oz atL an Fits in Many people recognize the value of adopting reusable • -spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone alternatives, but convenient substitutes are lacking. • • Soup Tight Dishwasher Safe (UPC here) instructions patent • 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care.
• 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care. (UPC here) Solution: instructions inside flap so handle them with care. patent pending Careful! The bare metal edges of the ‘ latLan u-spoon are thin enough to be sharp, F 0.2 oz Fits in u u-spoon a Wallet Offer a truly convenient reusable alternative 0.2 oz ‘ latLan F Fits in FlatLand’s mission is creating products that give people simple, • u-spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone • Soup Tight practical, accessible ways to opt out of single-use consumerism. This • Dishwasher Safe presents a major opportunity to reduce plastic waste, while making instructions patent people happier with their own consumer behavior and footprint. • n 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the The u-spoon is the initial offering from FlatLand for responding to this • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care. opportunity. It bridges the convenience gap in all these ways: instructions patent inside flap pending • Exceptionally portable. The u-spoon’sedges sharp, card form factor allows consumers Careful! The bare metal creditof the 0.2 oz ‘ (UPC here) u-spoon are thin enough to be bring it with them all the time in the same place they keep their preferred payment FlatL so handle them with care. an Fits in u-spoo a Wal instructions patent inside flap method. No taking up extra space, no forgetting to pack it. pending areful! The bare metal edges of the 0.2 oz • Extremely light. ‘ At 0.2 ounces, the u-spoon also weighs no more than a credit -spoon are thin enough to be sharp, o handle them with care. tLa Fla n Fits in • u-spoon a Wallet 18/8 Stainless Steel card, to satisfy wallet, purse, or pocket minimalists. • Food-Grade Silicone • Soup Tight • Dishwasher Safe • Eminently reusable. 0.2 oz Constructed of stainless steel and resilient food-grade atL an Fits in silicone rubber, the u-spoon is built to be watertight for use with soup or cereal and to stand • 18/8 Stainless Steel -spoon a Wallet • Food-Grade Silicone up to repeated use – while being easy to clean and dishwasher safe. • Soup Tight • Dishwasher Safe (UPC here) instructions patent • 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care.
• 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care. (UPC here) instructions inside flap ‘ patent pending Careful! The bare metal edges of the u-spoon are thin enough to be sharp, FlatLand’s business is its productslatLan so handle them with care. F 0.2 oz Fits in u u-spoon a Wallet FlatLand’s revenue will come from the sale of the 0.2 oz ‘ FlatLan products it designs and manufactures. Fits in • u-spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone • Soup Tight • Dishwasher Safe There are 3 customer categories for the u-spoon product: instructions patent • n 18/8 Stainless Steel inside flap pending • Eco-conscious consumers, buying through FlatLand’s • • Food-Grade Silicone Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, webstore, brick-and-mortar retail outlets like REI and Any Mountain, so handle them with care. instructions patent web retailers, and at quick-serve restaurants like frozen yogurt shops. inside flap pending 0.2 oz Careful! The bare metal edges of the ‘ (UPC here) u-spoon are thin enough to be sharp, • Backpacking enthusiasts, buying through the webstore or FlatLa so handle them with care. n Fits in u-spoo a Wal instructions patent inside flap retailers. pending areful! The bare metal edges of the 0.2 oz ‘ -spoon are thin enough to be sharp, o handle them with care. FlatLa • “Green”-branded businesses, buying retail or wholesale to n Fits in • u-spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone • Soup Tight distribute at conferences and corporate events. 0.2 oz • Dishwasher Safe atL an Fits in • -spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone • Soup Tight (UPC here) • Dishwasher Safe instructions patent • 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care.
• 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care. (UPC here) instructions inside flap ‘ patent pending Careful! The bare metal edges of the u-spoon are thin enough to be sharp, The u-spoon’s innovative design: latLan so handle them with care. F 0.2 oz Fits in u u-spoon a Wallet 0.2 oz ‘ Lan Gripping at the edges, bring the two legs of the u-spoon past each other and insert Fits in Flat • u-spoon the tab on the edge of the narrow leg into a Wallet 18/8 Stainless Steel the straight slot in the wide leg. • Food-Grade Silicone • Soup Tight • Dishwasher Safe instructions patent • n 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care. instructions patent 2 inside flap 3 pending 4 Careful! The bare metal edges of the 0.2 oz ‘ (UPC here) u-spoon are thin enough to be sharp, ___________the u-spoon so handle them with care. tLa Fla n Fits in u-spoo a Wal instructions patent inside flap pending 1 .03 in.³ of die stamped 5 thou 18/8-grade areful! The bare metal edges of the __stainless steel edged with .06 in.³0.2 ozinjection of ‘ -spoon are thin enough to be sharp, Lan o handle them with care. __molded food-grade liquid siliconeFits in rubber Flat • u-spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone 2 easy and intuitive to convert to spoon form • Soup Tight • Dishwasher Safe 0.2 oz 3 firm and watertight shape atL an Fits in • 18/8 Stainless Steel -spoon a Wallet 1 4 functional for a broad range of foods • Food-Grade Silicone 5 • Soup Tight (UPC here) • Dishwasher Safe 5 the size of a credit card for easy portability instructions patent • 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care.
• 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care. (UPC here) instructions inside flap ‘ la partners patent pending Careful! The bare metal edges of the u-spoon are thin enough to be sharp, Go-to-market with symbiotic retailtLan so handle them with care. F 0.2 oz Fits in u u-spoon a Wallet FlatLand has a soft commitment from 0.2 oz ‘ FlatLan Fits in BackpackingLight.com to stock the initial u-spoon and is • u-spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone actively pursuing other outdoor lifestyle retailers. These • • Soup Tight Dishwasher Safe partners will serve as pilot markets to garner feedback instructions patent towards refinements for subsequent product generations. • n 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, In addition, the u-spoon offers a co-branding opportunity instructions patent so handle them with care. for environmentally conscious quick-serve restaurants inside flap pending 0.2 oz and corporations: Careful! The bare metal edges of the ‘ atLan (UPC here) u-spoon are thin enough to be sharp, so handle them with care. Fits in Fl u-spoo a Wal instructions inside flap • Secondary channel partners will be frozen yogurt shops, cafes, and patent pending food trucks. areful! The bare metal edges of the 0.2 oz ‘ atLan -spoon are thin enough to be sharp, o handle them with care. Fits in Fl • u-spoon a Wallet 18/8 Stainless Steel • Third channel is the marketing industry (as branded promotional • • Food-Grade Silicone Soup Tight • Dishwasher Safe merchandise or giveaways for conferences and trade shows). 0.2 oz atL an Fits in • -spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone • Soup Tight (UPC here) • Dishwasher Safe instructions patent • 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care.
• 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care. (UPC here) instructions inside flap patent pending Careful! The bare metal edges of the u-spoon are thin enough to be sharp, Competing options: so handle them with care. ‘ tLa Fla n 0.2 oz Fits in u u-spoon a Wallet Category 0.2 oz Pros Cons ‘ atLan Fl Fits in • 18/8 Stainless Steel u-spoon a Wallet Conventional Cheap and Many quick-serve restaurants • Food-Grade Silicone • Soup Tight metal ubiquitous do not provide metal spoons; • Dishwasher Safe Bulky to carry from home instructions patent • n 18/8 Stainless Steel Disposable • Food-Grade Silicone Cheap and Single-use plastic; inside flap pending plastic • • Soup Tight Dishwasher Safe ubiquitous Difficult to get recycled; Careful! The thin enough edges sharp, (UPC here) u-spoon are bare metal to be of the Large environmental footprint them with care. so handle instructions patent Camping and inside flap FireLite SUL Multi-functional pending Lack of convenient way to backpacking CRKT and lightweight Careful! The bare metal edges of the carry for daily use 0.2 oz ‘ (UPC here) Eat’N Tool u-spoon are thin enough to be sharp, Lite My Fire so handle them with care. tLa Fla n Fits in u-spoo a Wal instructions patent Titanium inside flap pending areful! The bare metal edges of the 0.2 oz ‘ utensiln And because it can easily be carried at all -spoon are thin enough to be sharp, FlatLa The u-spoon: By offering a dramatic boost to portability, the u-spoon removes the o handle them with care. Fits in • u-spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone convenience barrier to carrying your along. • Soup Tight • Dishwasher Safe times, the problem of forgetting to pack it is eliminated too. 0.2 oz atL an The u-spoon’s best-in-class weight helps it to stand out even against specialty camping and Fits in • 18/8 Stainless Steel -spoon a Wallet backpacking spoons, but it is the unique card form Tight Silicone puts it in a category of its own for factor that • Food-Grade • Soup (UPC here) everyday portability – and positions it to displace plastic utensils at everyday meals. • Dishwasher Safe instructions patent • 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care.
• 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care. (UPC here) FlatLand Team instructions inside flap patent pending Careful! The bare metal edges of the u-spoon are thin enough to be sharp, so handle them with care. ‘ tLa Fla n 0.2 oz Fits in u u-spoon a Wallet 0.2 oz ‘ tLa Fla n Fits in Reuben Veek, Founder • u-spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone • Soup Tight Reuben is the founder and director of SunWork • Dishwasher Safe (www.sunwork.org), a California 501(c)3 that works with trained volunteers to make residential solar instructions patent • economical for homes with low electricity bills n 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (<$130 per month). Before founding SunWork, Careful! The thin enough edges sharp, (UPC here) u-spoon are bare metal to be of the • Dishwasher Safe Reuben worked as a Regional Installation Lead for handle them with care. so SolarCity. Reuben received his Bachelor’s in instructions patent philosophy from Stanford University and has a inside flap pending background in physics, mathematics, and electrical Careful! The bare metal edges of the 0.2 oz ‘ (UPC here) engineering. u-spoon are thin enough to be sharp, so handle them with care. tLa Fits in Fla n u-spoo a Wal instructions patent inside flap pending areful! The bare metal edges of the Kasiana McLenaghan, Friendly Consultant 0.2 oz ‘ -spoon are thin enough to be sharp, Kasiana works in business development at Enlighted, Inc., an o handle them with care. FlatL an Fits in energy efficiency startup in Sunnyvale, CA. Before Enlighted she • u-spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone was an Executive Fellow with the California Energy Commission, • Soup Tight • 0.2 oz working on policy issues around renewables financing and Dishwasher Safe distributed generation. Kasiana received her Bachelor’s in atL an Fits in economics from Stanford University. • 18/8 Stainless Steel -spoon a Wallet • Food-Grade Silicone • Soup Tight (UPC here) • Dishwasher Safe instructions patent • 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care.
FlatLand u-spoon
FlatLand u-spoon
FlatLand u-spoon

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FlatLand u-spoon

  • 1. • 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care. (UPC here) instructions inside flap patent pending Careful! The bare metal edges of the u-spoon are thin enough to be sharp, Reuben Veek, Founder so handle them with care. ‘ tLa Fla n 0.2 oz Fits in u u-spoon a Wallet 0.2 oz ‘ Fla tLa n Fits in • u-spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone • Soup Tight • Dishwasher Safe instructions patent • n 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care. instructions patent flatland.ware@gmail.com 4 inside flap pending Careful! The bare metal edges of the 0.2 oz ‘ (650) 352-3523 (UPC here) u-spoon are thin enough to be sharp, 505 Walker Drive #13 so handle them with care. tLa Fla n Fits in u-spoo a Wal instructions inside flap patent pending Mountain View, CA 94043 areful! The bare metal edges of the 0.2 oz ‘ -spoon are thin enough to be sharp, o handle them with care. tLa Fla n Fits in • u-spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone • Innovative forms to take your flatware anywhere. Soup Tight • Dishwasher Safe 0.2 oz atL an Fits in • -spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone • Soup Tight (UPC here) • Dishwasher Safe instructions patent • 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care.
  • 2. • 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care. (UPC here) Problem: instructions inside flap ‘ latLan patent pending Careful! The bare metal edges of the u-spoon are thin enough to be sharp, so handle them with care. F 0.2 oz Fits in u u-spoon a Wallet Single-use consumer plastics create waste 0.2 oz ‘ latLanF Fits in • u-spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone • Soup Tight • Dishwasher Safe instructions patent • n 18/8 Stainless Steel • • Food-Grade Silicone Soup Tight Each year, (UPC here) inside flap pending Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, Americans throw out so handle them with care. instructions patent enough single-use cups, inside flap pending Careful! The bare metal edges of the 0.2 oz ‘ (UPC here) forks, and spoons to u-spoon are thin enough to be sharp, so handle them with care. tLa Fla n Fits in u-spoo a Wal instructions inside flap patent pending circle the equator areful! The bare metal edges of the 0.2 oz ‘ a300ntimes. -spoon are thin enough to be sharp, tLa o handle them with care. Fits in Fl • u-spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone • Soup Tight • Dishwasher Safe 0.2 oz atL an Fits in Many people recognize the value of adopting reusable • -spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone alternatives, but convenient substitutes are lacking. • • Soup Tight Dishwasher Safe (UPC here) instructions patent • 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care.
  • 3. • 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care. (UPC here) Solution: instructions inside flap so handle them with care. patent pending Careful! The bare metal edges of the ‘ latLan u-spoon are thin enough to be sharp, F 0.2 oz Fits in u u-spoon a Wallet Offer a truly convenient reusable alternative 0.2 oz ‘ latLan F Fits in FlatLand’s mission is creating products that give people simple, • u-spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone • Soup Tight practical, accessible ways to opt out of single-use consumerism. This • Dishwasher Safe presents a major opportunity to reduce plastic waste, while making instructions patent people happier with their own consumer behavior and footprint. • n 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the The u-spoon is the initial offering from FlatLand for responding to this • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care. opportunity. It bridges the convenience gap in all these ways: instructions patent inside flap pending • Exceptionally portable. The u-spoon’sedges sharp, card form factor allows consumers Careful! The bare metal creditof the 0.2 oz ‘ (UPC here) u-spoon are thin enough to be bring it with them all the time in the same place they keep their preferred payment FlatL so handle them with care. an Fits in u-spoo a Wal instructions patent inside flap method. No taking up extra space, no forgetting to pack it. pending areful! The bare metal edges of the 0.2 oz • Extremely light. ‘ At 0.2 ounces, the u-spoon also weighs no more than a credit -spoon are thin enough to be sharp, o handle them with care. tLa Fla n Fits in • u-spoon a Wallet 18/8 Stainless Steel card, to satisfy wallet, purse, or pocket minimalists. • Food-Grade Silicone • Soup Tight • Dishwasher Safe • Eminently reusable. 0.2 oz Constructed of stainless steel and resilient food-grade atL an Fits in silicone rubber, the u-spoon is built to be watertight for use with soup or cereal and to stand • 18/8 Stainless Steel -spoon a Wallet • Food-Grade Silicone up to repeated use – while being easy to clean and dishwasher safe. • Soup Tight • Dishwasher Safe (UPC here) instructions patent • 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care.
  • 4. • 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care. (UPC here) instructions inside flap ‘ patent pending Careful! The bare metal edges of the u-spoon are thin enough to be sharp, FlatLand’s business is its productslatLan so handle them with care. F 0.2 oz Fits in u u-spoon a Wallet FlatLand’s revenue will come from the sale of the 0.2 oz ‘ FlatLan products it designs and manufactures. Fits in • u-spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone • Soup Tight • Dishwasher Safe There are 3 customer categories for the u-spoon product: instructions patent • n 18/8 Stainless Steel inside flap pending • Eco-conscious consumers, buying through FlatLand’s • • Food-Grade Silicone Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, webstore, brick-and-mortar retail outlets like REI and Any Mountain, so handle them with care. instructions patent web retailers, and at quick-serve restaurants like frozen yogurt shops. inside flap pending 0.2 oz Careful! The bare metal edges of the ‘ (UPC here) u-spoon are thin enough to be sharp, • Backpacking enthusiasts, buying through the webstore or FlatLa so handle them with care. n Fits in u-spoo a Wal instructions patent inside flap retailers. pending areful! The bare metal edges of the 0.2 oz ‘ -spoon are thin enough to be sharp, o handle them with care. FlatLa • “Green”-branded businesses, buying retail or wholesale to n Fits in • u-spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone • Soup Tight distribute at conferences and corporate events. 0.2 oz • Dishwasher Safe atL an Fits in • -spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone • Soup Tight (UPC here) • Dishwasher Safe instructions patent • 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care.
  • 5. • 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care. (UPC here) instructions inside flap ‘ patent pending Careful! The bare metal edges of the u-spoon are thin enough to be sharp, The u-spoon’s innovative design: latLan so handle them with care. F 0.2 oz Fits in u u-spoon a Wallet 0.2 oz ‘ Lan Gripping at the edges, bring the two legs of the u-spoon past each other and insert Fits in Flat • u-spoon the tab on the edge of the narrow leg into a Wallet 18/8 Stainless Steel the straight slot in the wide leg. • Food-Grade Silicone • Soup Tight • Dishwasher Safe instructions patent • n 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care. instructions patent 2 inside flap 3 pending 4 Careful! The bare metal edges of the 0.2 oz ‘ (UPC here) u-spoon are thin enough to be sharp, ___________the u-spoon so handle them with care. tLa Fla n Fits in u-spoo a Wal instructions patent inside flap pending 1 .03 in.³ of die stamped 5 thou 18/8-grade areful! The bare metal edges of the __stainless steel edged with .06 in.³0.2 ozinjection of ‘ -spoon are thin enough to be sharp, Lan o handle them with care. __molded food-grade liquid siliconeFits in rubber Flat • u-spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone 2 easy and intuitive to convert to spoon form • Soup Tight • Dishwasher Safe 0.2 oz 3 firm and watertight shape atL an Fits in • 18/8 Stainless Steel -spoon a Wallet 1 4 functional for a broad range of foods • Food-Grade Silicone 5 • Soup Tight (UPC here) • Dishwasher Safe 5 the size of a credit card for easy portability instructions patent • 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care.
  • 6. • 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care. (UPC here) instructions inside flap ‘ la partners patent pending Careful! The bare metal edges of the u-spoon are thin enough to be sharp, Go-to-market with symbiotic retailtLan so handle them with care. F 0.2 oz Fits in u u-spoon a Wallet FlatLand has a soft commitment from 0.2 oz ‘ FlatLan Fits in BackpackingLight.com to stock the initial u-spoon and is • u-spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone actively pursuing other outdoor lifestyle retailers. These • • Soup Tight Dishwasher Safe partners will serve as pilot markets to garner feedback instructions patent towards refinements for subsequent product generations. • n 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, In addition, the u-spoon offers a co-branding opportunity instructions patent so handle them with care. for environmentally conscious quick-serve restaurants inside flap pending 0.2 oz and corporations: Careful! The bare metal edges of the ‘ atLan (UPC here) u-spoon are thin enough to be sharp, so handle them with care. Fits in Fl u-spoo a Wal instructions inside flap • Secondary channel partners will be frozen yogurt shops, cafes, and patent pending food trucks. areful! The bare metal edges of the 0.2 oz ‘ atLan -spoon are thin enough to be sharp, o handle them with care. Fits in Fl • u-spoon a Wallet 18/8 Stainless Steel • Third channel is the marketing industry (as branded promotional • • Food-Grade Silicone Soup Tight • Dishwasher Safe merchandise or giveaways for conferences and trade shows). 0.2 oz atL an Fits in • -spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone • Soup Tight (UPC here) • Dishwasher Safe instructions patent • 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care.
  • 7. • 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care. (UPC here) instructions inside flap patent pending Careful! The bare metal edges of the u-spoon are thin enough to be sharp, Competing options: so handle them with care. ‘ tLa Fla n 0.2 oz Fits in u u-spoon a Wallet Category 0.2 oz Pros Cons ‘ atLan Fl Fits in • 18/8 Stainless Steel u-spoon a Wallet Conventional Cheap and Many quick-serve restaurants • Food-Grade Silicone • Soup Tight metal ubiquitous do not provide metal spoons; • Dishwasher Safe Bulky to carry from home instructions patent • n 18/8 Stainless Steel Disposable • Food-Grade Silicone Cheap and Single-use plastic; inside flap pending plastic • • Soup Tight Dishwasher Safe ubiquitous Difficult to get recycled; Careful! The thin enough edges sharp, (UPC here) u-spoon are bare metal to be of the Large environmental footprint them with care. so handle instructions patent Camping and inside flap FireLite SUL Multi-functional pending Lack of convenient way to backpacking CRKT and lightweight Careful! The bare metal edges of the carry for daily use 0.2 oz ‘ (UPC here) Eat’N Tool u-spoon are thin enough to be sharp, Lite My Fire so handle them with care. tLa Fla n Fits in u-spoo a Wal instructions patent Titanium inside flap pending areful! The bare metal edges of the 0.2 oz ‘ utensiln And because it can easily be carried at all -spoon are thin enough to be sharp, FlatLa The u-spoon: By offering a dramatic boost to portability, the u-spoon removes the o handle them with care. Fits in • u-spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone convenience barrier to carrying your along. • Soup Tight • Dishwasher Safe times, the problem of forgetting to pack it is eliminated too. 0.2 oz atL an The u-spoon’s best-in-class weight helps it to stand out even against specialty camping and Fits in • 18/8 Stainless Steel -spoon a Wallet backpacking spoons, but it is the unique card form Tight Silicone puts it in a category of its own for factor that • Food-Grade • Soup (UPC here) everyday portability – and positions it to displace plastic utensils at everyday meals. • Dishwasher Safe instructions patent • 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care.
  • 8. • 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care. (UPC here) FlatLand Team instructions inside flap patent pending Careful! The bare metal edges of the u-spoon are thin enough to be sharp, so handle them with care. ‘ tLa Fla n 0.2 oz Fits in u u-spoon a Wallet 0.2 oz ‘ tLa Fla n Fits in Reuben Veek, Founder • u-spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone • Soup Tight Reuben is the founder and director of SunWork • Dishwasher Safe (www.sunwork.org), a California 501(c)3 that works with trained volunteers to make residential solar instructions patent • economical for homes with low electricity bills n 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (<$130 per month). Before founding SunWork, Careful! The thin enough edges sharp, (UPC here) u-spoon are bare metal to be of the • Dishwasher Safe Reuben worked as a Regional Installation Lead for handle them with care. so SolarCity. Reuben received his Bachelor’s in instructions patent philosophy from Stanford University and has a inside flap pending background in physics, mathematics, and electrical Careful! The bare metal edges of the 0.2 oz ‘ (UPC here) engineering. u-spoon are thin enough to be sharp, so handle them with care. tLa Fits in Fla n u-spoo a Wal instructions patent inside flap pending areful! The bare metal edges of the Kasiana McLenaghan, Friendly Consultant 0.2 oz ‘ -spoon are thin enough to be sharp, Kasiana works in business development at Enlighted, Inc., an o handle them with care. FlatL an Fits in energy efficiency startup in Sunnyvale, CA. Before Enlighted she • u-spoon a Wallet 18/8 Stainless Steel • Food-Grade Silicone was an Executive Fellow with the California Energy Commission, • Soup Tight • 0.2 oz working on policy issues around renewables financing and Dishwasher Safe distributed generation. Kasiana received her Bachelor’s in atL an Fits in economics from Stanford University. • 18/8 Stainless Steel -spoon a Wallet • Food-Grade Silicone • Soup Tight (UPC here) • Dishwasher Safe instructions patent • 18/8 Stainless Steel inside flap pending • Food-Grade Silicone • Soup Tight (UPC here) Careful! The bare metal edges of the • Dishwasher Safe u-spoon are thin enough to be sharp, so handle them with care.