1. FBFC Inc.
One Line Pitch: It’s like Facebook, for cats.
Business Summary: FBFC, Inc. provides a
one-stop online community for cat owners and
enthusiasts with a compelling gamification
angle.
Management:FBFC was founded by CEO John
Doe and COO, Jane Doe. Mr. Doe holds an
MBA and brings perspective as a cat owner and
serial entrepreneur.The Board of Directors
consists of investor Bob Smith of Cat Ventures
LLC, the founders, and independent director
and cat industry insider Jennifer Jones.
Customer Problem: U.S. cat owners spend
billions of dollars on their cats, and countless
hours reviewing content in three categories: 1)
cat care and training tips, 2) funny/cute cat
videos & pictures, and 3)product reviews. Not
only is the amount of money and time
prohibitive to owning the optimal amount of
cats, but until now there has been no way to
easily compete with other cat owners to prove
who has the best cats and is the best owner.
FBFC Inc
Company Profile:
URL: http://www.fbfc@com
Industry: Social Media
Employees: 3
Founded: Jan-01-2012
Contact:
John Doe- jdoe@fbfc.com
Location:
123 Main Street
Anywhere, USA 12345
Financial Information (USD):
Company Stage: Full Product Ready
Previous Capital: 250,000
Monthly Net Burn: 15,000
Pre-money Valuation: 1,500,000
Capital Seeking: 500,000
Management:John Doe, CoFounder & CEO
Advisors:
Lawyer: Jones Doy
Accountant: PVVC
Product/Services: FBFC hosts a free cat
profile registry that owners create and access to
post cat care/training advice and cute videos
Investors:Friends & family, CV
&pictures, while earning FBFC points in
competition with other cat owners. Additionally,
it markets cat care products through crowd-curated reviews by the FBFC
community.
Target Market:FBFC unites three exciting cat-related markets in a cohesive
manner. The cat care/training advice market is $1.3B and the cute cat
video/picture market is over $150B. FBFC sinks its claws into these two markets in
a variety of manners, and the combined portion of these markets that FBFC can
address is $20B.
Customers: From the wealthy to the needy, all cat owners struggle with getting
the resources they need for their cats and their cat-related hobbies. FBFC narrows
the focus to middle to upper income owners in the US who own a computer or
smartphone. Reference customers include YouTube user “funny_cat_videos99”
and my cat’s veterinarian.
Sales/Marketing Strategy:FBFC rely heavily on SEO/SEM. It will compliment its
This document is not an offer to sell, or the solicitation of an offer to purchase, securities. Any offering will
only be made pursuant to authorized offering documents and related disclosures to be provided by the
Company.

2. SEO/SEM strategy with paid blogger coverage, comment section posts on catrelated funny videos& cat news articles, and by attending numerous cat
conventions and trade shows.
Business Model:Cat ownersjoin the free community to reduce the amount of time
that they spend accessing quality cat related content online and to participate in
the gamification of content creation. The majority of revenue will be from adplacement, but the crowd-sourcing of product reviews (and links to brand purchase
pages) provide click-through revenue opportunities. Other B2B revenue streams
will include virtual focus groups and sponsored contests.
Competitors: FBFC is the first of its kind; however, it faces competition from
businesses that specialize in aspects of what FBFC does. Facebook, Amazon,
YouTube, Reddit,and Wikipedia are all partial competitors in this regard.
Competitive Advantage:Competitive advantages include: Cat friendly orange
background; Contacts with thought leaders and popular bloggers; First-to-market
standing; Patent-pending gamification platform.
Use of Funds:Sales and marketing (85%), product enhancement (15%). Sales
and marketing expenses will mostly consist of search ads, Facebook ads, and
conference registrations and travel expenses.
Ownership:
John Doe:
Jane Doe:
Individuals/F&F:
Cat Ventures:
50%
15%
20%
15%
Exit Strategy*: Strategic sale to Purina, Google, Facebook, or Microsoft
Financial Projections*:
Financials (USD)
2012
2013*
2014*
2015*
2016*
Revenues
0
0
150,000
3,400,000
43,000,000
Expenditures
0
750,000
2,100,000
2,600,000
3,000,000
Net
0
-750,000
-1,950,000
800,000
40,000,000
*This summary contains forward looking statements based on various assumptions and
projections which are in turn based on difficult or impossible to predict future events, and could
prove to be inaccurate. Please see Business Plan for full disclaimers and risk factor information.
[THE ABOVE AND BELOW EXAMPLE LANGUAGE IS NOT LEGAL ADVICE. PLEASE CONSULT YOUR LEGAL COUNSEL ON
APPROPRIATE STEPS TO TAKE AND DISCLAIMER LANGUAGE TO INCLUDE]
This document is not an offer to sell, or the solicitation of an offer to purchase, securities. Any offering will
only be made pursuant to authorized offering documents and related disclosures to be provided by the
Company.