The 10 Myths Of Revenue Generation

The 10 Myths of Revenue Generation And how to replace them with principles, science and process The Revenue Game 14362 N. Frank Lloyd Wright Blvd. Suite 1000 Scottsdale, Arizona 85260 (480) 889-8940 www.therevenuegame.com Rick McPartlin, President & Jane Adamson, CEO Creative Commons Attribution-Share Alike 3.0 Unported License.

Introduction ,[object Object],[object Object],[object Object],[object Object]

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Good sales reps are naturals; your success is a matter of finding these naturals. ,[object Object],[object Object],1

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Marketing programs are unpredictable hit-and-miss tools. ,[object Object],[object Object],[object Object],2

Good networking is about meeting as many people as possible. ,[object Object],[object Object],[object Object],3

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Quality products along with good service is a winning strategy. ,[object Object],4

Good sales reps will create the right message at the right time. ,[object Object],[object Object],[object Object],[object Object],[object Object],5

Good marketing is highly dependent on creative ideas. ,[object Object],[object Object],6

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If the revenue strategy is right, you'll succeed in revenue generation. ,[object Object],[object Object],7 Customers are confused Customers are disappointed Sales targets are missed Result A front line employee who isn’t taught the strategic message or why it’s important A manufacturing plant which wasn’t set up to deliver on the strategic promises A compensation program which incents the wrong behavior Poor structure

continued ,[object Object],7 Well-intentioned employees pulling in opposite directions Executives don’t know they’re losing until it’s too late Milestones are missed Result Goals aren’t specific Critical metrics aren’t tracked A poorly written detailed plan of who needs to do what by when Poor execution

Giving sales and marketing virtual power and budget guarantees success. ,[object Object],[object Object],8

Always stick with a winning strategy. ,[object Object],[object Object],9

Listen to customers - they know what they want. ,[object Object],[object Object],10

Conclusion ,[object Object],[object Object],[object Object]

About us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Image credits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The following images are generously available for commercial use under the Creative Commons “attribution-share alike” license:

Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],To download additional copies, please visit www.therevenuegame.com/revenue-generation-ebook.php .

The 10 Myths Of Revenue Generation

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The 10 Myths Of Revenue Generation