Social Media Contests & Sweepstakes

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Rex Freiberger

Presentation given at California's Community College Marketing Conference

Business Technologie Formation

 Easy Social Media Contests to Stimulate Engagement

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50% CONSUMERS WHO ARE MORE LIKELY TO BUY IF ENGAGED VIA SOCIAL SITES CHADWICK MARTIN BAILEY, FEB 2010

What we’ve already done But, are your Twitter and Facebook pages… INTERACTIVE? FUN? STIMULATING? PROMOTING CONVERSATION? USEFUL?

DANGERS of an idle page ,[object Object],[object Object],[object Object],[object Object],A guaranteed “ Digital Depression .”  A feeling of helplessness, a dip in confidence levels, and low selfesteem caused when you are unfollowed, unlinked, or unfriended on social media sites.

Getting people there Linked from our websites “ Follow us on…” Listed in our publications Tweet Ticker A widget that allows you to show (in a scrolling manner) multiple twitter feeds in one place.

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Contests and Giveaways Are Tools ,[object Object]

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Voting Mechanisms For Contests ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Twitter Contests Guidelines 1. Great contest + short deadline = Twitscoop love 2. Unique phrase + retweeting contest = Visibility 3. Twitter contest + your product as a prize = Big results 4. Frequent $100 prizes beats one $500 prize 5. Twitter contest + boring Twitter account = wasted effort 6. Twitter contest + 1click participation = Big results 7. Short tweet + retweeting contest = room to spread retweets 8. Retweetable offer + reason to retweet = Viral

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Understanding Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pages Profiles

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Facebook Contests Rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contest and Giveaway Platforms ,[object Object],[object Object],[object Object],[object Object]

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EXAMPLE: Write on our wall and post a photo Posted in offline magazine

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5 Public speaking tips from TED - Visualized summary

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

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5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

Introduction to Data Science

Time Management & Productivity - Best Practices

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

12 Ways to Increase Your Influence at Work

ChatGPT webinar slides

More than Just Lines on a Map: Best Practices for U.S Bike Routes

Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...

Social Media Contests & Sweepstakes

1.  Easy Social Media Contests to Stimulate Engagement

6. 50% CONSUMERS WHO ARE MORE LIKELY TO BUY IF ENGAGED VIA SOCIAL SITES CHADWICK MARTIN BAILEY, FEB 2010

7. What we’ve already done But, are your Twitter and Facebook pages… INTERACTIVE? FUN? STIMULATING? PROMOTING CONVERSATION? USEFUL?

9. Getting people there Linked from our websites “ Follow us on…” Listed in our publications Tweet Ticker A widget that allows you to show (in a scrolling manner) multiple twitter feeds in one place.

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12. Examples of Great Twitter/FB sites

13. Wayne Flete

14. Southern Methodist University

15. University of Salford

16. Texas A&M University

17. California Academy of Sciences

18. Contests & Giveaways

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26. Twitter Contests Guidelines 1. Great contest + short deadline = Twitscoop love 2. Unique phrase + retweeting contest = Visibility 3. Twitter contest + your product as a prize = Big results 4. Frequent $100 prizes beats one $500 prize 5. Twitter contest + boring Twitter account = wasted effort 6. Twitter contest + 1click participation = Big results 7. Short tweet + retweeting contest = room to spread retweets 8. Retweetable offer + reason to retweet = Viral

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28. http://themify.me/blog/ipad-giveaway-and-celebrating-buy-1-get-1-deal

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36. Facebook Contest

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39. Promoting Your Contest Offline

40. EXAMPLE: Write on our wall and post a photo Posted in offline magazine

41. Promoting Your Contest Online

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45. Questions CONTACT: www.highlyrelevant.com [email_address]

Notes de l'éditeur

Please get some better heading for it
How many have a Twitter account for their college? How many have it for multiple departments? How about FB? Multiple departments? Besides collecting friends and posting your news, events, have any of you tried special deals, contests, or anything else to stimulate use/movement/ or promotion of your Twitter or FB sites?
How many have a link on your home page? How many list it in your publications? How many, who have multiple Twitter accounts, use a tweet ticker?
http://www.slideshare.net/krishnade/a-guide-to-facebook-ages-guide-colleges-and-universities-krishna-de-biz-growthnewscom?from=ss_embed
http://www.slideshare.net/krishnade/a-guide-to-facebook-ages-guide-colleges-and-universities-krishna-de-biz-growthnewscom?from=ss_embed
http://www.slideshare.net/krishnade/a-guide-to-facebook-ages-guide-colleges-and-universities-krishna-de-biz-growthnewscom?from=ss_embed
Example of photo upload contest

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Notes de l'éditeur