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Marketing Week Innovation
- 2. 2 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu Innovation = Trying new ideas
- 3. Where to Start Really clear objectives up front Themes aligned to objectives Get body contact happening more regularly Have a funding model in place Get more leaders engaged across the business 3 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
- 4. 4 Sustaining Innovation in Large Organisations © 2007 Deloitte Touche Tohmatsu Ltd The pipeline must consider opportunities in three distinct categories … 0
- 5. Supported by a clear, simple process flow which breaks up the different stages of the idea lifecycle
- 6. 6 Web 2.0 - A Business Perspective © 2007 Deloitte Touche Tohmatsu The Dumbest Thing …. Simple way to start
- 7. Start Somewhere 7 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
- 8. 8 Sustaining Innovation in Large Organisations © 2007 Deloitte Touche Tohmatsu Ltd Deliver Business Education in Planes
- 10. © 2007 Deloitte Touche Tohmatsu “I love it when a plane comes together”
- 11. 11 Sustaining Innovation in Large Organisations © 2007 Deloitte Touche Tohmatsu Ltd Innovation happens at Intersections - eMue Mutual Authentication Solution that addresses Identity Theft & Fraud Industrial Designer Former Chief Security Officer of Westpac
- 12. 12 Sustaining Innovation in Large Organisations © 2007 Deloitte Touche Tohmatsu Ltd Prototyping – Putting these components….
- 14. 14 Sustaining Innovation in Large Organisations © 2007 Deloitte Touche Tohmatsu Ltd BBC News 15 May 2009 http://www.youtube.com/watch?v=YX08fdvFwaM
- 15. 15 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu Happy Days
- 16. Mashup to get ideas and grow revenue 16 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
- 17. Capture and Collaborate 17 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
- 18. Using an internal Twitter 18 Web 2.0 - A Business Perspective © 2007 Deloitte Touche Tohmatsu
- 22. Let go of control and embrace 20 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
- 23. 21 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu So what are the rules? Encourage ideas Build the culture, manage the pipeline Start somewhere Experiment Learn by doing Involve others Borrow Good Ideas Don’t bet the farm Business Doing over Business Planning Have fun
- 24. © Deloitte Touche Tohmatsu, 2007. All rights reserved. Liability limited by a scheme approved under Professional Standards Legislation. Confidential This document and the information contained in it are confidential and should not be used or disclosed in any way without our prior consent.