A presentation I did on behalf of Salesforce.com for their Cloud Executive Series. It covers four immutable trends of clomosoda:cloud mobile social and data. The underlying message that the pace of change is increasing and Institutions are not keeping pace with customers and employees. It also covers opportunities with crowds and development communities with a number of real life examples. It includes results from a recent survey of HR people across Australian organisations to highlight the current attitudes to Social Media and seeks to break the myth that Social reduces productivity when the reality is that it can significantly increase it.

1. Innovation in a Hyper Connected World
@rexster
@c4edge
#salesforce
Deloitte Centre for the Edge | April 2013

2. Clomosoda – The immutable trends
Cloud Mobile Social Data

3. Exploring the Edge
http://www.deloitte.com/view/en_US/us/Insights/cent
ers/centers-center-for-edge/index.htm

4. Do you need Institutional Innovation to keep up with
the pace of change?
http://techonomy.com/2013/03/whats-next-in-the-
techonomy/

5. Are you absorbing technology as fast as customers and
employees?
http://www.deloittedigital.com.au//blog/are-you-a-
sponge-or-a-brick

6. Technology is a utility think taps not wells!

7. The World is re-platforming to mobile –
Aussies are leading the way
http://www.ourmobileplanet.com/

8. We are massive on Social as well
http://digiocial.com/2012/06/state-of-
australian-social-media-2012-infographic/

9. Leveraging Social
http://www.youtube.com/watch?v=1BOKmUDBTR8

10. Leverage the Crowd Social Support
http://crowdsupport.telstra.com.au/

11. Crowdfunding and Demand Sensing
http://www.kickstarter.com/projects/limem
ouse/lifx-the-light-bulb-reinvented?ref=live

12. Be porous and build community
https://appexchange.salesforce.com/results?
keywords=gamification

13. If a bank can do it so can you
http://www.commbank.com.au/business/pi.html

14. Organisational Views of Social Media
• We surveyed 500 people in HR in Australian Organisations
• Embrace or Ban
• 51% of respondents organisations allow access to social media sites for personal use but don’t
encourage it.
• 38% ban use of social media sites for personal use.
• 51% of respondents organisations use social media sites for work activities.
• Those who ban do so due to:
• Productivity concerns 73%
• Risk management 59%
• 82% believe these concerns maybe or are justified.
• 67% believe employees continue to use social media for personal use despite it being banned.

15. The Big Call
• Break the productivity myth
• Organisations who use social media effectively internally can
achieve
• Higher Revenue Growth
• Higher Profitability
• Higher Staff Engagement
• Lower Staff Turnover

16. A byproduct of the massive spending on technology to automate formal
processes is that work today focuses on exception handling
Exception handling: The time employees spend addressing non-routine tasks that fall outside the boundaries of
normal business processes
Traditional Business Process
Step 1  Step 2  Step 3 Step 4
Step 3

Relationship-based
exception handling
Millions of exceptions proliferate within enterprises and technology is not being implemented
effectively to support employees handling exceptions

17. Social software tools can support exception handling to increase employee
productivity
Social Software Opportunity
Social Software
Tools
Potential
Productivity Potential
Gains Learning
Gains

18. Key questions
• How do your clients connect?
• How do we move from services to experiences?
• How can we get knowledge flowing?
• How can we use the cloud?
• Where does social fit – inside and outside?
• What is our mobile strategy?
• How do we make better use of data?
17

19. General information only
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