The slides used for the keynote at MAOW Berlin '09

1. AMO 2009
Rey Bango, Add-ons Community Lead

6. AMO = addons.mozilla.org

8. Agenda
• Vision
• Mission
• Firefox 3.5
• Developer Needs
• New Ideas & Improvements
• Roadmap

9. http://www.flickr.com/photos/troybthompson/44990175
Vision

10. http://www.flickr.com/photos/troybthompson/44990175
Vision
AMO is the incubator
that helps developers
build, distribute, and support
fantastic consumer products
powered by Mozilla

11. Mission
• Build ecosystem of developers and users
• Guide users to the add-ons that they will love
• Make development easier for anyone with an idea
• Explain add-ons with an engaging consumer experience

13. Why focus on Consumers?

14. Consumers are the reason
developers exist

15. http://www.flickr.com/photos/stevewilhelm/2440823380/
If you build it

16. They will come
http://www.flickr.com/photos/webersweb/2565590420/

17. Proof is in the Numbers
AMO Stats:
• 1M daily unique visitors
• 1.6M daily visits
• 5.2M daily page views
• 66M+ quot;absolute unique visitorsquot; (since Jan 1st)

18. Proof is in the Numbers

19. Proof is in the Numbers
• Foxmarks: 143,601 weekly downloads & 13,596,415 total downloads
• Cooliris: 155,185 weekly downloads & 11,998,378 total downloads
• PDF Download 159,039 weekly downloads & 12,617,152 total downloads
• Adblock Plus 422,726 weekly downloads & 41,650,531 total downloads

20. Notables

21. Distribution Channels
• AMO (http://addons.mozilla.org)
• Recommended lists
• Collections (e.g.: Fashion Your Firefox)
• Bandwagon
• Mobile

22. Firefox 3.5
• 400k users already using beta 3
• 82% Add-on compatibility with the latest beta
• New features available to add-on developers
• TraceMonkey
- Vastly improved JS performance
• Audio
- Greatly enhanced sound abilities than current XPCOM interface
• Video
- Video capture or playback

23. Firefox 3.5
• New features (cont.)
• Private browsing
• Strong Encryption
- NSS Library is now scriptable
• DOM Workers
- Threading that is DOM safe
- http://www.mozbox.org/pub/tracker/
• Canvas
- http://people.mozilla.com/~blizzard/launch/
•

24. Developer Needs
• Recent survey results:
- The “Sandbox”!!
- Lack of documentation & tutorials
- Better IDEs and debugging tools
- Provide better communication tools for the community
• Learning curve

25. AMO Review Process
• Improving communication between editors and developers
• Editor notifications
• Remote VMs for editors to test on
• Escalation process for complex reviews
• Automated auditing tools
• Queue transparency
• Updated Developer FAQ

26. Developer.AMO (Q3)
• Improve discovery of add-on information
- Aggregate the best resources for add-ons development
- Consolidate best practices
- Increase collaboration among add-on developers
• Bring people and ideas together
• Timeline is towards the end of Q3

27. Add-ons 2.0
• Early Conceptual Work
- Easier compatible between releases
- Enhanced Security
- Easier to code
- Improved installation
• Looking for Input:
- http://blog.mozilla.com/addons/2009/02/25/developer-survey/

29. Roadmap

30. Q1 2009
• Improved developer dashboards
• Updated editor tools (notifications)
• Collections 1.0
• “Share This” links
• Blog Schedule

31. Q2 2009
• Front page redesign with consumer focus
• New Category Pages
• New Search Results
• User tagging of add-ons
• Bandwagon Release
• Updated Search Engine
• Remove old developer dashboard

32. Q3 2009
• Crowdsourced customer service tool
• Developer.AMO with examples and best practices
• Certification program that reflects quality and security

33. Q4 2009
• AMO Marketplace - Donations
• Recommendations

34. Rey Bango
rey@mozilla.com
Twitter: @reybango

35. addons.mozilla.org