1. Ali Tehraninasr 1071200112 Reza Sigari Tabrizi 1071200031 Payam Ansari 1071200084 Supervisor: Dr. Anisah Multimedia University , Malaysia Savvy entrepreneurial firm

2. M ilestones of Sony

3. M ilestones of Sony

7. Porter’s Five Forces Model of Competition Threat of New Entrants Threat of New Entrants

8. Threat of New Entrants (Low) Government Policy Economies of Scale Product Differentiation Capital Requirements Switching Costs Technology, Know-how and Innovation Barriers to Entry

12. Threat of Substitute Products Threat of New Entrants Threat of New Entrants Bargaining Power of Buyers Bargaining Power of Suppliers Porter’s Five Forces : Model of Competition Rivalry Among Competing Firms in Industry

15. What Sony is doing to deter the threat

18. Q2

27. Positioning strategy: BCG Matrıx High Low High Low Market Share Industry sales Growth Rate VAIO CRT-TV Walk man CD player Sony-Ericson PC LCD Digital Camera DVD player play station Music Player

28. Q4

38. So Suppliers’ goods are critical to buyers marketplace success. And also There is a high switching cost for buyers in this industry.

40. Thank You!