2. face of the app:
name and icon
16x16 icon and name shows up in:
‣ minifeed/newsfeed
‣ invitation
‣ notification
‣ profile
3. program and viral flow
• reduce steps required for AARRR
• emphasize links/pages of importance through
placement, styling, wording
• strong and varying calls to action
4. news feed optimization
mini-feed & feed tell a story..
• mini-feed:
“what’s going on with
me?”
• feed:
“what’s going on with
my peeps?”
• both are visible to
your network &
their friends
5. news feed
distribution & conversion
• how to create & publish messages to widest
possible audience, w/o being spammy?
• how to optimize messages for conversion /
get the highest possible CTR?
• where does click-thru take the user, and
how can I optimize that page for best
activation?
6. minifeed/newsfeed
• publish relevant messages for
users
• use each message as an
advertising opportunity with a
specific CTA
• include text & icons to inform,
brand, remind
• create a a well-designed CTA
button with compelling text
to increase CTR
• include narrative text to increase
CTR
• include fb:name & other links to
increase network visibility
7. minifeed/newsfeed
Users involved are mentioned in feed.
•Include names of all involved friends
Clear and concise call to action
Images separate newsfeed item from other items
•Emphasizes call to respond
8. invitations
Actionable “type” of request
Describe application
Call to respond
9. notifications
Action performed on user
Strong call to action
10. profile
Provides social proof
Badges
Clear and concise call to action
Dashboard functionality
