5. A definition
"User experience" encompasses
all aspects of the end-user's The design of the whole experience a
interaction with the company, its person feels when using a Web
services, and its products. site, both online and offline. Includes
The creation of the architecture and such online factors as ease of use
interaction models that impact a user's and content, as well as such offline
perception of a device or system. The factors as fulfilment and customer
scope of the field is directed at affecting service.
User experience (UX) represents the
"all aspects of the user’s interaction with perception left in someone’s mind
the product: how it is following a series of interactions
The design of an experience a person has
perceived, learned, and used." between people, devices, and events
when interacting with a specific design.
This can range from a specific – or any combination thereof.
artefact, such as a cup, toy or website, up
to larger, integrated experiences such as a
museum or an airport.
6. My definition of User Experience
the creation of a digital design that is:
usable
useful
and engaging
22. Value to the client / project owner
Ensure they hit their targets
Accomplish their goals
Get their bonus
Get promoted
23. Value to your company
Agency Client-side
• Revenue • Increase revenue / Reduce
• Keep customers happy costs
• Awards / Case studies • Keep stakeholders happy
• Bring clarity / Reduce risk • Pay for your FTE
• Bring clarity / Reduce risk
24. Your work = revenue
Some assumptions
• Average length of UX • 1 person = 4 weeks
engagement
• Average day rates for • Freelance -- £250 -
UX £600
• Company -- £500 -
£1500
25. Your work = revenue
Freelance Agency / Client-side
• £5,000 - 12,000 • £10,000 - £30,000
26. Why is the range so broad?
Hard measures Soft measures
• Industry standard rates • Brand
• Experience
• Portfolio / Case studies
• etc.
28. Brand: A definition
“A brand is the set of expectations, memories, stories and
relationships that, taken together, account for a consumer’s
decision to choose one product or service over another.
If the consumer (whether it’s a business, a buyer, a voter or a
donor) doesn’t pay a premium, make a selection or spread the
word, then no brand value exists for that consumer.”
-- Seth Godin
29. A little bit about brand
• The communication of the work IS your
brand
• The quality of the finish is representative
of the quality of the thinking
33. Improve the value of your work
Know your user
Make it Useful
Make it Usable
Make it Engaging
34. Thank you
Some facts about Robert
•
Robert M. Fein
Director of User Experience
Work history
– 6 ½ years in the US high-tech industry client-side
grandunion
• US West, Intel, Trilogy, Convio
– 9 ½ years in the UK
• Sapient, FullSix, DNA, LBI, Seren, Electronic Ink,
GrandUnion
– On a wide variety of use domains
• Web(B2C, B2B, B2E), Device, Mobile, Consumer software,
m: +44 (0)7803 605 666
Enterprise software, client-server, IVR t: +44 (0)20 7908 0708
– On a wide variety of industries f: +44 (0)20 7908 0701
• Retail, Grocery, Consumer Electronics, Government,
Energy, Telecom, Leisure, Construction, Financial services,
Non-profit
Moray House
• Educational History 23-31 Great Titchfield Street
– He studied for a PhD in Cognitive Psychology but got London, W1W 7PA
bored at the final hurdle and decided work was better – www.thegrandunion.com
one of the best decisions of his life
• He is a proud father to Georgina
Note: He is looking to hire a Mid-weight and a
Junior UX
Notes de l'éditeur
Remember your documents will live past your involvement and represent yours and your company’s reputationThe people who see your work are NOT experts, they can’t truly measure whether it was GOOD or not, so how do they know it is?
[demo stack of papers]
Know your userHow much time they haveTo listen to youTo read your workMake it UsableMake it UsefulMake it Engaging