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Get Proven Results On Building
Your Business With Contextual
Advertising
May 20, 2014
Agenda
MIMA Meetup Background
Introductions
Latest News
Speaker – Jeff Hendrix
Discussion
MIMA Meetup - Areas of Expertise
Internet
Marketing
SEO Paid Search
Media
Buying
Conversion
OptimizationData
Analysis /
Analytics
Local
Search
Email
Marketing
Mobile
Advertising
Social
Media
MIMA Meetup - Areas of Expertise
Traffic x Conversion Optimization = Sales
Break It Down…What It’s About…
MIMA Meetup - Organizers
Robert Flournoy
– Started with Email Marketing
– Built a Boston based Internet Consulting Agency
• From $180k to $2 Million in 2 Years
• Managed $35 Million in Client Revenues
– 6 Years Ran Own Internet Business
• Operate Several Ecommerce & Content Websites
• Small Consulting Practice for Select Clients
– VP eCommerce - Inc. 5000 & MN Fast 50
• 2013 60% Growth Year Over Year
I started this group to share and learn with others
MISMA Meetup - Organizers
Jeff Kemnitz
– New Co-Organizer
– Head of Marketing - Inc. 5000 & MN Fast 50
• Grew from $1M to $6M over 4 years
• Worked for Robb
– Agency Director
• Websites, SEO, PPC
• Shopify certified development experts
Introductions
30 Seconds – Introduce Yourself
– Name & What You Currently Do?
– Why Interested?
– Internet Marketing Experience
– Current Marketing Issues/Questions
Introductions
Want to Present or Know
Someone Who Might?
Latest News
Google Shopping Forced Update
– Forced update for all Product Listing Ads (PLAs)
advertisers by August 2014
– New features:
• Browse your inventory directly in AdWords
• Product-level performance reporting
• New benchmarking data
• Multiple ad groups with priority settings
Latest News
Twitter Website Cards
– New Twitter creative unit can be used in tweets to
your followers or as paid ad unit
– Image, Title and CTA
– Beta advertisers showed 80-90% decrease in CPC
Latest News
Expert Authors for SEO
– Matt Cutts answers “Will backlinks lose their
importance in ranking?” in May 5 video
– Quality ranking factor is authorship
– Recommend Googling “how to add rel=author to”
your content management system
Latest News
Any Additional News?
Speaker
Jeff Hendrix
– Original member of MIMA
– Doesn’t believe in Powerpoint
– Contextual Advertising
– Increasing Customer Lifetime Value (CLV)
If you understand your CLV, then your paid media
calculation changes
Speaker
Jeff Hendrix
– Resources:
• http://edition.cnn.com/2014/05/20/showbiz/shield-actor-michael-
jace-homicide-charge/index.html
• http://www.yahoo.com
• http://www.perfectaudience.com
• http://upsellit.com
Discussion
Questions?
Resources
Google Shopping Forced Update
http://adwords.blogspot.com/2014/04/whats-next-for-shopping-campaigns-and-retailers.html
http://searchengineland.com/starting-shopping-campaign-adwords-forget-know-keywords-191042
Twitter Website Cards
https://blog.twitter.com/2014/increase-traffic-and-conversions-with-the-new-website-card
http://alivewired.com/how-to-use-twitter-website-cards
Expert Authors for SEO
https://yoast.com/wordpress-rel-author-rel-me
http://www.practicalecommerce.com/articles/67689-SEO-Leverage-Expert-Authors-for-Ecommerce
Speaker – Jeff Hendrix
http://edition.cnn.com/2014/05/20/showbiz/shield-actor-michael-jace-homicide-charge/index.html
http://www.yahoo.com
http://www.perfectaudience.com
http://www.upsellit.com

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Contextual Advertising Minneapolis Marketing Authority

  • 1. Get Proven Results On Building Your Business With Contextual Advertising May 20, 2014
  • 2. Agenda MIMA Meetup Background Introductions Latest News Speaker – Jeff Hendrix Discussion
  • 3. MIMA Meetup - Areas of Expertise Internet Marketing SEO Paid Search Media Buying Conversion OptimizationData Analysis / Analytics Local Search Email Marketing Mobile Advertising Social Media
  • 4. MIMA Meetup - Areas of Expertise Traffic x Conversion Optimization = Sales Break It Down…What It’s About…
  • 5. MIMA Meetup - Organizers Robert Flournoy – Started with Email Marketing – Built a Boston based Internet Consulting Agency • From $180k to $2 Million in 2 Years • Managed $35 Million in Client Revenues – 6 Years Ran Own Internet Business • Operate Several Ecommerce & Content Websites • Small Consulting Practice for Select Clients – VP eCommerce - Inc. 5000 & MN Fast 50 • 2013 60% Growth Year Over Year I started this group to share and learn with others
  • 6. MISMA Meetup - Organizers Jeff Kemnitz – New Co-Organizer – Head of Marketing - Inc. 5000 & MN Fast 50 • Grew from $1M to $6M over 4 years • Worked for Robb – Agency Director • Websites, SEO, PPC • Shopify certified development experts
  • 7. Introductions 30 Seconds – Introduce Yourself – Name & What You Currently Do? – Why Interested? – Internet Marketing Experience – Current Marketing Issues/Questions
  • 8. Introductions Want to Present or Know Someone Who Might?
  • 9. Latest News Google Shopping Forced Update – Forced update for all Product Listing Ads (PLAs) advertisers by August 2014 – New features: • Browse your inventory directly in AdWords • Product-level performance reporting • New benchmarking data • Multiple ad groups with priority settings
  • 10. Latest News Twitter Website Cards – New Twitter creative unit can be used in tweets to your followers or as paid ad unit – Image, Title and CTA – Beta advertisers showed 80-90% decrease in CPC
  • 11. Latest News Expert Authors for SEO – Matt Cutts answers “Will backlinks lose their importance in ranking?” in May 5 video – Quality ranking factor is authorship – Recommend Googling “how to add rel=author to” your content management system
  • 13. Speaker Jeff Hendrix – Original member of MIMA – Doesn’t believe in Powerpoint – Contextual Advertising – Increasing Customer Lifetime Value (CLV) If you understand your CLV, then your paid media calculation changes
  • 14. Speaker Jeff Hendrix – Resources: • http://edition.cnn.com/2014/05/20/showbiz/shield-actor-michael- jace-homicide-charge/index.html • http://www.yahoo.com • http://www.perfectaudience.com • http://upsellit.com
  • 16. Resources Google Shopping Forced Update http://adwords.blogspot.com/2014/04/whats-next-for-shopping-campaigns-and-retailers.html http://searchengineland.com/starting-shopping-campaign-adwords-forget-know-keywords-191042 Twitter Website Cards https://blog.twitter.com/2014/increase-traffic-and-conversions-with-the-new-website-card http://alivewired.com/how-to-use-twitter-website-cards Expert Authors for SEO https://yoast.com/wordpress-rel-author-rel-me http://www.practicalecommerce.com/articles/67689-SEO-Leverage-Expert-Authors-for-Ecommerce Speaker – Jeff Hendrix http://edition.cnn.com/2014/05/20/showbiz/shield-actor-michael-jace-homicide-charge/index.html http://www.yahoo.com http://www.perfectaudience.com http://www.upsellit.com