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Starting a business in Silicon Valley
Ricard Garriga, entrepreneur at YouNoodle Inc.
Silicon Valley start-up ecosystem

Where?
San Francisco, CA
Silicon Valley
1950 American government believes in the University tech
transfer centres
What’s next?

BioTech
Apps
mobile
Social networks

CleanTech

2010

2030

Internet

Personal Computers

Hardware

Army

Agriculture
1940

1950

1960

1970

1980

1990

2000

2020

Sectorial Silicon Valley Evolution
Market
Sector,

Entrepreneurial
Cultura

Corporations

company
Quality of life

Infrastructures

Investors

Talent

Ecosystem
Entrepreneurial Universities
The most successful Venture Capitalists in the world,
are on the same street
Big Startup offices
Startup offices
Value // Beyond the Start-Up Cycle
Investment // Beyond the Start-Up Cycle
$

M&A or IPO

VC Serie C
VC Serie B
VC Serie A
Seed
Business Angels

FFF
Time

Investment strategy
Start-up Valuation
Silicon Valley start-up ecosystem

Tech Trends
2012
Adele Burnes
Campaigns Manager
Investment Trends in Deals
US Venture Capital
Investments by Stage of Development Q1 2012
(Number of Deals)
53

Seed $141 million
208

Early Stage $ 1,612 million
290

207

Expansion $1,714 million
Later Stage $2,283 million
Investment Trends by Industry
US Venture Capital Investments by Industry Q1 2012
Healthcare Services
Electronics/Instrumentation
Business Products and Services
Retailing/Distribution
Computers and Peripherals
Financial Services
Networking and Equipment

Telecommunications
Semiconductors
IT Services
Media and Entertainment
Consumer Products and Services
Medical Devices and Equipment
Industrial/Energy
Biotechnology
Software
0

200,000,000

400,000,000

600,000,000

800,000,000 1,000,000,000 1,200,000,000 1,400,000,000 1,600,000,000 1,800,000,000
Devices
Devices are the technology and tools that we all use to
connect to the internet and each other, such as mobile
phones, computers and tablet PCs.
Trends in devices are towards increased portability
and connectivity where ever you go.
Devices
People are
increasingly
connecting to
the internet
from their
mobile devices
Devices
Devices
These are some of the leading tech trends today.
Social Location – when we mash up social
networking and your location. When your mobile
device knows where you are, where your friends
are, and what they are doing.
Social networks have become part of the fabric
of society. As a result there are many uses and
applications that leverage the desire for social
connectivity and media and knowledge sharing
through our devices
Social Music Sharing
Pandora
• Create your own stations and share them with your
friends

Spotify
• Access your music collection from anywhere
• See what your friends are listening to – Facebook 2011
• Raised $100 Million in June 2011

Turntable.fm
• Friends DJ for each other
• Raised $7 Million in Sept 2011
Peer to Peer Knowledge Sharing
Quora
• Q&A site with peer reviewed responses
• Launched in 2010 and now has 3 million monthly uniques
• Raised $50 million in May 2012

Stack Overflow
• Community knowledge exchange for programmers
• Raised $12M Series B funding in 2011

Formspring
• Find out more about your friends by asking and responding
to interesting questions.
• Raised $11.5M in Jan 2011
Social Currency
Klout
• Measuring your reach on on the social graph
• Raised $8.5 million in Jan 2011 and then $30 million in Jan
2012

Kred
• Measures influence in online communities connected by
interest
• Launched in fall 2011

PayParrot
• Tweet and social reach as a form of payment using
• Allows companies to sell subscriptions based on users
tweeting
• Incubating in Start-Up Chile
Social Media Trends

Identity will become
embedded in your devices

Online sharing will
become embedded into
your media life

Location will become
embedded into all activities
With the increased usage of GPS enabled
smartphones, devices have the ability to know
your location and make recommendations of
local deals. In addition group buying and local
deals are emerging in many niche areas.
Group Buying
Groupon
• Deals when a group buys the commits to purchase
• $12.8 Billion Valuation

Living Social
• Deals when a group buys the commits to purchase
• Raised $176 million in 2011

TicketMonster
• Acquired by Living Social in July 2011 for $350
million
Local Deals
Savored
• Local restaurant deals
• Raised $3 million in 2010

Placecast
• Mobile notifications of local deals

GigWalk
• Turn phone into mobile workforce, localized information request
• Founded in August 2010, and raised $1.7 million in May 2011
Niche Marketplaces
Mindful Meats is an
marketplace for local grass
fed organic meats
Lulan Artisans is a marketplace for
artfully crafted and produced
products
Etsy is a very popular online
marketplace where anyone can buy
and sell all things handmade
With the combined functionality of
smartphones, an ecosystem of applications has
emerged, with many more possibilities ahead.

Camera
Internet

Music

Video
Applications

email

Wifi and 3G
GPS
Mobile Photo Apps
Color
• Photo sharing with people in proximity
• Raised $41 Million in March 2011

Sincerely
• Easily send real photos in the mail from your phone
• Raised $3 Million seed funding in Oct 2011

Instagram
• Photo sharing with filters
• Founded in 2012, Raised $57 Million in 2012
• Acquired by Facebook for $1 Billion
Education Apps
(solving your own problems)
Find My Car
• App to help you locate your parked car
• Developed by student in summer – in 6 months over 2Million
downloads

iStanford - Blackboard
• App with school information: maps, courses, events
• Developed by students and acquired by Blackboard for $8million
right after student graduated

Courserank
• Site to ranks your professors but with controlled access by
current students
• Developed by students and acquired by Chegg for $15million
when students graduated
Text Based Apps
(often targeting and emerging from developing countries)
Juntos Finanzas
• Manage spending and finances using SMS
• Text spending and receive a paper report
• Winner of Stanford BASES E-Challenge 2011

Harass Map
• Report abuse or harassment anonymously using SMS
• Gives a voice to marginalized and informs public of
dangerous areas

Patatat
• Simple group texting service allowing a group to
communicate and mobilize using text messages
Mobile and Smartphone Trends

NFC – Near Field
Communication, wireless
identification

3D Screens

Tactile feedback
screens

Solar Powered
smartphones
Cloud
Cloud computing is a model for
enabling convenient and ondemand access to a shared pool
of configurable resources
(networks, servers, applications
and services) that can be readily
and rapidly scaled and serviced.
Cloud Storage
Dropbox
• Access your files from any device using cloud storage
• Raised $250 Million in Oct 2011 at $4 Billion Valuation

Box.net
• Online file sharing, content management and
collaboration
• Raised $125 Million in July 2012

Bitcasa
• Provides secure, unlimited storage on any device, files
are streamed and load more quickly.
• Raised $7 million in June 2012
Cloud Hosting
Amazon Web Services
• Cloud hosting and storage for any site. Computing
platform in the cloud

Azure
• Create, deploy and manage web apps in the cloud

Heroku
• Application hosting platform
• Bought by Salesforce in 2011 for $212 Million
Gaming and Gamification
Online gaming through social networks has gained massive
traction and attracted significant capital investment.
Meanwhile the gamification of education, consumer
experiences and other new arenas are hooking users in a
new and more engaging user experience.
Gaming and Gamification
Zynga is a successful social gaming network.
Raised $1 billion in funding thru 6 rounds

Khan Academy provides video
education, increasing the interactiveness and
gamification of education
With Foursquare, members note their locations with
a mobile phone and receive badges for repeat
check-ins, gamifying the purchasing experience.
Raised $50 million in 2011 with over 15 million users
Travel
Interestingly there are a bunch of new travel sites that have
raised significant funding in the last year. These travel sites
are innovating on traditional travel, presenting data more
effectively and accessing new markets.
Travel Sites
Airbnb is a global network of accommodations offered by
locals. Raised $112 Million, Valued at $1 billion+
Cruisewise aggregates data from many different
cruise providers to make online cruise shopping
and booking easier.

Hipmunk is a travel booking site with improved data
visualization. Raised $5.22 million since 2010.

Ostrovok is a hotels focused online travel site for
Russian consumers. Raised $13.6 million in 2011
Utilizing the Crowd
There is a movement towards utilizing the the large number of
people online (the crowd) to source work, make design
decisions, raise funding and many other services.
Crowd-Sourcing
LoudSauce
• Crowd fund ad space for your favorite campaigns
on TV, billboards and other ad spaces

AdsByMe
• Crowdsourced company slogans and analytics of
most successful campaigns

Threadless
• T-shirt designs submitted by users, chosen by
community of users and sold online.
Crowd-Sourcing Contestification
Kaggle is a platform for data prediction
competitions.
Raised $11 Million in Nov 2011

Contestify is a platform for running your online
contests or sweepstakes

Innocentive is a challenge driven innovation approach that
leverages open innovation and crowdsourcing to help
organizations solve pressing challenges.
Crowd-funding
Kickstarter is a platform to allow anyone to
start a campaign to raise money for a project
from their community
SoMoLend is a peer lending platform, where
borrows can create profiles, and anyone can
lend money and make interest
Raised $1.7 Million in May 2012

Crowdfunder allows businesses to gather
funding from community to launch business.
Launched in Dec 2011 and Raised $400K in
Seed funding in May 2012
IndieGogo is a global crowd funding platform for
any type of campaign from creative to social
Raised $15 Million in June 2012
Resources
Tech Blogs:

Investment Blogs:

•
•
•
•
•
•
•
•
•
•
•
•

•
•
•
•
•

http://techcrunch.com/
http://venturebeat.com/
http://www.technologyreview.com/
http://gigaom.com/
http://allthingsd.com/
http://www.businessinsider.com/
http://mashable.com/
http://www.wired.com/
http://www.thenextweb.com/
http://www.engadget.com/
http://news.cnet.com/
http://arstechnica.com/

http://www.avc.com/
http://abovethecrowd.com/
http://www.readwriteweb.com/
http://cdixon.org/
http://www.bothsidesofthetable.com/

Tech podcast
•

http://TWiT.tv/
Thank you!!
Ricard Garriga and Adele Burnes

@YouNoode
@RicardGarriga
www.YouNoodle.com

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Starting a business in Silicon Valley

  • 1. Starting a business in Silicon Valley Ricard Garriga, entrepreneur at YouNoodle Inc.
  • 2. Silicon Valley start-up ecosystem Where?
  • 5. 1950 American government believes in the University tech transfer centres
  • 6. What’s next? BioTech Apps mobile Social networks CleanTech 2010 2030 Internet Personal Computers Hardware Army Agriculture 1940 1950 1960 1970 1980 1990 2000 2020 Sectorial Silicon Valley Evolution
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  • 12. The most successful Venture Capitalists in the world, are on the same street
  • 15. Value // Beyond the Start-Up Cycle
  • 16. Investment // Beyond the Start-Up Cycle
  • 17. $ M&A or IPO VC Serie C VC Serie B VC Serie A Seed Business Angels FFF Time Investment strategy
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  • 31. Silicon Valley start-up ecosystem Tech Trends 2012 Adele Burnes Campaigns Manager
  • 32. Investment Trends in Deals US Venture Capital Investments by Stage of Development Q1 2012 (Number of Deals) 53 Seed $141 million 208 Early Stage $ 1,612 million 290 207 Expansion $1,714 million Later Stage $2,283 million
  • 33. Investment Trends by Industry US Venture Capital Investments by Industry Q1 2012 Healthcare Services Electronics/Instrumentation Business Products and Services Retailing/Distribution Computers and Peripherals Financial Services Networking and Equipment Telecommunications Semiconductors IT Services Media and Entertainment Consumer Products and Services Medical Devices and Equipment Industrial/Energy Biotechnology Software 0 200,000,000 400,000,000 600,000,000 800,000,000 1,000,000,000 1,200,000,000 1,400,000,000 1,600,000,000 1,800,000,000
  • 34. Devices Devices are the technology and tools that we all use to connect to the internet and each other, such as mobile phones, computers and tablet PCs. Trends in devices are towards increased portability and connectivity where ever you go.
  • 35. Devices People are increasingly connecting to the internet from their mobile devices
  • 38. These are some of the leading tech trends today. Social Location – when we mash up social networking and your location. When your mobile device knows where you are, where your friends are, and what they are doing.
  • 39. Social networks have become part of the fabric of society. As a result there are many uses and applications that leverage the desire for social connectivity and media and knowledge sharing through our devices
  • 40. Social Music Sharing Pandora • Create your own stations and share them with your friends Spotify • Access your music collection from anywhere • See what your friends are listening to – Facebook 2011 • Raised $100 Million in June 2011 Turntable.fm • Friends DJ for each other • Raised $7 Million in Sept 2011
  • 41. Peer to Peer Knowledge Sharing Quora • Q&A site with peer reviewed responses • Launched in 2010 and now has 3 million monthly uniques • Raised $50 million in May 2012 Stack Overflow • Community knowledge exchange for programmers • Raised $12M Series B funding in 2011 Formspring • Find out more about your friends by asking and responding to interesting questions. • Raised $11.5M in Jan 2011
  • 42. Social Currency Klout • Measuring your reach on on the social graph • Raised $8.5 million in Jan 2011 and then $30 million in Jan 2012 Kred • Measures influence in online communities connected by interest • Launched in fall 2011 PayParrot • Tweet and social reach as a form of payment using • Allows companies to sell subscriptions based on users tweeting • Incubating in Start-Up Chile
  • 43. Social Media Trends Identity will become embedded in your devices Online sharing will become embedded into your media life Location will become embedded into all activities
  • 44. With the increased usage of GPS enabled smartphones, devices have the ability to know your location and make recommendations of local deals. In addition group buying and local deals are emerging in many niche areas.
  • 45. Group Buying Groupon • Deals when a group buys the commits to purchase • $12.8 Billion Valuation Living Social • Deals when a group buys the commits to purchase • Raised $176 million in 2011 TicketMonster • Acquired by Living Social in July 2011 for $350 million
  • 46. Local Deals Savored • Local restaurant deals • Raised $3 million in 2010 Placecast • Mobile notifications of local deals GigWalk • Turn phone into mobile workforce, localized information request • Founded in August 2010, and raised $1.7 million in May 2011
  • 47. Niche Marketplaces Mindful Meats is an marketplace for local grass fed organic meats Lulan Artisans is a marketplace for artfully crafted and produced products Etsy is a very popular online marketplace where anyone can buy and sell all things handmade
  • 48. With the combined functionality of smartphones, an ecosystem of applications has emerged, with many more possibilities ahead. Camera Internet Music Video Applications email Wifi and 3G GPS
  • 49. Mobile Photo Apps Color • Photo sharing with people in proximity • Raised $41 Million in March 2011 Sincerely • Easily send real photos in the mail from your phone • Raised $3 Million seed funding in Oct 2011 Instagram • Photo sharing with filters • Founded in 2012, Raised $57 Million in 2012 • Acquired by Facebook for $1 Billion
  • 50. Education Apps (solving your own problems) Find My Car • App to help you locate your parked car • Developed by student in summer – in 6 months over 2Million downloads iStanford - Blackboard • App with school information: maps, courses, events • Developed by students and acquired by Blackboard for $8million right after student graduated Courserank • Site to ranks your professors but with controlled access by current students • Developed by students and acquired by Chegg for $15million when students graduated
  • 51. Text Based Apps (often targeting and emerging from developing countries) Juntos Finanzas • Manage spending and finances using SMS • Text spending and receive a paper report • Winner of Stanford BASES E-Challenge 2011 Harass Map • Report abuse or harassment anonymously using SMS • Gives a voice to marginalized and informs public of dangerous areas Patatat • Simple group texting service allowing a group to communicate and mobilize using text messages
  • 52. Mobile and Smartphone Trends NFC – Near Field Communication, wireless identification 3D Screens Tactile feedback screens Solar Powered smartphones
  • 53. Cloud Cloud computing is a model for enabling convenient and ondemand access to a shared pool of configurable resources (networks, servers, applications and services) that can be readily and rapidly scaled and serviced.
  • 54. Cloud Storage Dropbox • Access your files from any device using cloud storage • Raised $250 Million in Oct 2011 at $4 Billion Valuation Box.net • Online file sharing, content management and collaboration • Raised $125 Million in July 2012 Bitcasa • Provides secure, unlimited storage on any device, files are streamed and load more quickly. • Raised $7 million in June 2012
  • 55. Cloud Hosting Amazon Web Services • Cloud hosting and storage for any site. Computing platform in the cloud Azure • Create, deploy and manage web apps in the cloud Heroku • Application hosting platform • Bought by Salesforce in 2011 for $212 Million
  • 56. Gaming and Gamification Online gaming through social networks has gained massive traction and attracted significant capital investment. Meanwhile the gamification of education, consumer experiences and other new arenas are hooking users in a new and more engaging user experience.
  • 57. Gaming and Gamification Zynga is a successful social gaming network. Raised $1 billion in funding thru 6 rounds Khan Academy provides video education, increasing the interactiveness and gamification of education With Foursquare, members note their locations with a mobile phone and receive badges for repeat check-ins, gamifying the purchasing experience. Raised $50 million in 2011 with over 15 million users
  • 58. Travel Interestingly there are a bunch of new travel sites that have raised significant funding in the last year. These travel sites are innovating on traditional travel, presenting data more effectively and accessing new markets.
  • 59. Travel Sites Airbnb is a global network of accommodations offered by locals. Raised $112 Million, Valued at $1 billion+ Cruisewise aggregates data from many different cruise providers to make online cruise shopping and booking easier. Hipmunk is a travel booking site with improved data visualization. Raised $5.22 million since 2010. Ostrovok is a hotels focused online travel site for Russian consumers. Raised $13.6 million in 2011
  • 60. Utilizing the Crowd There is a movement towards utilizing the the large number of people online (the crowd) to source work, make design decisions, raise funding and many other services.
  • 61. Crowd-Sourcing LoudSauce • Crowd fund ad space for your favorite campaigns on TV, billboards and other ad spaces AdsByMe • Crowdsourced company slogans and analytics of most successful campaigns Threadless • T-shirt designs submitted by users, chosen by community of users and sold online.
  • 62. Crowd-Sourcing Contestification Kaggle is a platform for data prediction competitions. Raised $11 Million in Nov 2011 Contestify is a platform for running your online contests or sweepstakes Innocentive is a challenge driven innovation approach that leverages open innovation and crowdsourcing to help organizations solve pressing challenges.
  • 63. Crowd-funding Kickstarter is a platform to allow anyone to start a campaign to raise money for a project from their community SoMoLend is a peer lending platform, where borrows can create profiles, and anyone can lend money and make interest Raised $1.7 Million in May 2012 Crowdfunder allows businesses to gather funding from community to launch business. Launched in Dec 2011 and Raised $400K in Seed funding in May 2012 IndieGogo is a global crowd funding platform for any type of campaign from creative to social Raised $15 Million in June 2012
  • 65. Thank you!! Ricard Garriga and Adele Burnes @YouNoode @RicardGarriga www.YouNoodle.com

Notes de l'éditeur

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