1. Roshan Gnyawali

6. Life Cycles of Products or Services 2- Time Introduction Growth Maturity Saturation Decline Demand

7. Product Selection Process 2- Pure Research Applied Research Screening Economic Analysis Product Development Process Development Design and Testing Marketing Research Idea Generation

8. Product Selection Process 2- Development Design Selection Research Research Pure Research Applied Research Screening Economic Analysis Product Development Process Development Design and Testing Marketing Research Idea Generation

16. Advantages of Standardization 2-

23. Product and Process Innovation Uncoordinated processes Performance maximization Integrated processes Cost minimization Need Stimulated Output rate Stimulated Technology Stimulated Cost Stimulated

26. The House of Quality 2- Correlation matrix Design requirements Customer require- ments Competitive assessment Relationship matrix Specifications or target values

27. 2- House of Quality Example Customer Requirements Importance to Cust. Easy to close Stays open on a hill Easy to open Doesn’t leak in rain No road noise Importance weighting Engineering Characteristics Energy needed to close door Check force on level ground Energy needed to open door Water resistance 10 6 6 9 2 3 7 5 3 3 2 X X X X X Correlation: Strong positive Positive Negative Strong negative X * Competitive evaluation X = Us A = Comp. A B = Comp. B (5 is best) 1 2 3 4 5 X AB X AB XAB A X B X A B Relationships: Strong = 9 Medium = 3 Small = 1 Target values Reduce energy level to 7.5 ft/lb Reduce force to 9 lb. Reduce energy to 7.5 ft/lb. Maintain current level Technical evaluation (5 is best) 5 4 3 2 1 B A X BA X B A X B X A BXA BA X Door seal resistance Accoust. Trans. Window Maintain current level Maintain current level

30. End of Unit 2 UNIT 3: Process Selection