2. http://www.mamashelter.com

3. • Unique and unusual;
• Concept imagined by Serge Trigano (former
founder of Club Med) + design made by well
known architect Phillipe Starck + restaurant menu
created by famous chef Alain Senderens + strange
location XXth district of Paris = succes;
• Focus on the cozy and familiar atmosphere inside
the hotel rather than on expensive decorations;
• A concept of
, a sort of
but with certain improvements.

4. • No specific segmentation of the clientele;
• Everybody from kids, business men, couples,
retired people, neighnbours, students – a mixture
of people;
• Whole concept is based on mixing genders, ages,
social levels and all possible profiles;
• There is a mixed crowd, sometimes with three
generations at one table and all the social
profiles;
• Real focus on the customer a.e
,

5. • I have worked and I still work there and in the
near future I see it as the starting point of my
career;
• I really like the concept and it still creates
much buzz and atract a lot of new customers;
• The concept is really great and the experience
of staying there is very nice;
• I really appreciate all the hard work and
dedication that the employees are showing.

6. • In the Assisting phase because they help
customers gain knowledge about the hotels;
• They create awareness as hotels display
photos or interactive videos of their property;
• Sometimes people may not know about a
hotel without its presence on the OTA’s.