Presentation on the Portuguese experience of implementing a national digital agenda, the Technological Plan. July 2009

1. BUILDING A NATIONAL
DIGITAL AGENDA

2. WHY A DIGITAL AGENDA?

3. “...when the sea was calm
all boats alike show’d mastership in floating...”
Shakespeare, Coriolanus, Act IV, Scene I

4. “Uncharted waters ahead”
Pierre Wack, HBR, 1985

5. WHAT HAS CHANGED?

6. THE WORLD HAS BECOME
TRULY GLOBAL

7. THE WORLD HAS BECOME
(MORE) UNPREDICTABLE

8. THE WEB IS CHANGING THE
RULES OF CHANGE

9. A “NET GENERATION” HAS
REINVENTED THE WEB
Web 1.0 Web 2.0
• Browse (Yahoo!) • Search (Google)
• Publishing (Britannica Online) • Participation (Wikipedia)
• Download (mp3.com) • Share (Napster)
• Mass advertising • Context Ads
(DoubleClick) (Google AdSense)
• One to many (Akamai) • Many to many (BitTorrent)
• Static contents • Dynamic contents, continuously updated
(personal homepages) (Blogs/Twitter)
• Centralised content management • Shared and open editing
(CMS) (Wikis)
• Taxonomy of contents • Folksonomy
(directories) (tags)
• Contents scattered over several web • Syndicated contents
pages (HTML) (RSS feeds)
• Unique visitors & pageviews • Community members
(Hi5, Facebook, LinkedIn, etc.)
Adapted from http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

10. THAT GENERATION IS
CHANGING THE WORLD...

11. ...USING NEW WAYS TO
COMMUNICATE AND SHARE

12. BUT CHANGE COMES IN
DIFFERENT FLAVOURS...
Stewart Brand

14. NEW TECHNOLOGIES
TRIGGER FASTER CHANGE
Mobile GSM 3G
networks 3.5G 4G
GPRS UMTS
Cable Cable modem (DOCSIS/CDLP)
Phone VDSL
line Dial-up ADSL ADSL2/2+
VDSL2
Next
Generation FTTB/C FTTH
Networks
50kbps 500kbps 8Mbps 50Mbps 100Mbps

15. Collaboration
Information
Interaction
KNOWLEDGE
TECHNOLOGY
INNOVATION
Anywhere
Anytime
With anyone

16. WHY A DIGITAL CHANGE
AGENDA FOR PORTUGAL?

17. PORTUGAL
Area:!92,391 sq km
Population: 10,707,924 (July 2009 est.)
Age structure: 0-14 years:!16.3%; 15-64
years:!66.1%; 65 years and over:!17.6%*
Population growth rate: 0.275%*
Birth rate: 10.29 births/1,000 pop.*
Death rate: 10.62 deaths/1,000 pop.**
Net migration rate: 3.14 migrant(s)/1,000 pop.*
Infant mortality rate: 4.78 deaths/1,000 live births
Life expectancy at birth: 78.21 years
Total fertility rate: 1.49 children born/woman*
*2009 est. **2008 est.
(source: CIA - The World Factbook)

18. Following its heyday as a global maritime power
during the 15th and 16th centuries, Portugal lost
much of its wealth and status with the destruction
of Lisbon in a 1755 earthquake, occupation during
the Napoleonic Wars, and the independence of its
wealthiest colony of Brazil in 1822. A 1910
revolution deposed the monarchy; for most of the
next six decades, repressive governments ran the
country. In 1974, a left-wing military coup installed
broad democratic reforms. The following year,
Portugal granted independence to all of its African
colonies. Portugal is a founding member of NATO
and entered the EC (now the EU) in 1986.
(source: CIA - The World Factbook)

19. IN 2005, ECONOMIC
GROWTH WAS SLOW
GDP GROWTH (%)
3,9%
2,0%
1,5%
0,8%
0,7%
-0,8%
2000 2001 2002 2003 2004 2005

20. PORTUGAL NEEDED TO
CHANGE
• With the Euro currency, • The enlargement of
it became impossible to European Union
sustain competitiveness by brought new competitors to
devaluating the currency the same playing field
• ThePact for Stability • Globalisation made it
and Growth limited the impossible to compete
possibility of using public based on low wages
expenditure to sustain
growth and jobs

21. PORTUGUESE CONSUMERS
WELCOME CHANGE
Source: Ericsson ConsumerLab 2008

22. PORTUGAL NEEDED A
DIGITAL AGENDA TO TURN
TECHNOLOGICAL CHANGE
INTO AN ECONOMIC
OPPORTUNITY

23. WHAT DIGITAL CHANGE
AGENDA FOR PORTUGAL?

24. Collaboration
Information
Interaction
KNOWLEDGE
TECHNOLOGY
INNOVATION
Anywhere
Anytime
With anyone

25. KNOWLEDGE
qualified individuals
An action plan, whose
coordination reports
TECHNOLOGY directly to the Prime
flexible communities Minister, mobilising
the whole
Government to make
INNOVATION it happen, as well as
a competitive society private partners

26. A DIFFERENT KIND OF PLAN
WAS REQUIRED...
Condition for Economic
the economic competi-
activity tiveness
Scientific and Technological
Infrastructure
Qualifications &
Human Resources Entrepreneurship
Network
society Financing Systems

27. A DIGITAL AGENDA ABLE TO
EVOLVE AND ADAPT
163 176
112 113 142
117 120
78
11/2005
07/2006
11/2006
07/2007
11/2007
07/2008
11/2008
07/2009
Initiatives 100% in the field

28. SIX MAIN
FOCUS FOR CHANGE:
Partnerships with the MIT, CMU,
SCIENTIFIC DEVELOPMENT
Harvard, Austin, Fraunhoffer, etc.
QUALIFICATIONS “New Opportunities” to enroll 1
million people in lifelong learning
BETTER ADMINISTRATION Rising from 16th to 3rd in the EU ranking
of online public services availability
LESS BUREAUCRACY “On the spot firm” to create a company
in less than one hour
INNOVATION NETWORKS Public initiatives for collective efficiency
embedded in Structural Funds support
DIGITAL DIVIDE Providing access and training to those
excluded from the information society

29. CONTRIBUTING TO THE
RECOVERY EFFORTS

30. CONTRIBUTING TO THE
RECOVERY EFFORTS

31. CONTRIBUTING TO THE
RECOVERY EFFORTS

32. CONTRIBUTING TO THE
RECOVERY EFFORTS

33. CONTRIBUTING TO THE
RECOVERY EFFORTS

34. CONTRIBUTING TO THE
RECOVERY EFFORTS

35. CONTRIBUTING TO THE
RECOVERY EFFORTS

36. A KEY PRIORITY:
DIGITAL INCLUSION
Public initiatives Private initiatives
•Technological Plan for • •Nation-wide broadband
Education coverage
(400M! to develop the
•IT Academies promoted
schools’ technological (broadband-connected
by the industry
infrastructures and laptops for over 1 million
upgrade teachers’ skills) teachers, students and •Digital literacy
adults in lifelong learning) development
Web-enabling the whole education system, updating teaching and
learning strategies to this new connected world

37. LAUNCHED IN JUNE 2007:
•A cutting-edge laptop for • Latest software included
150" (or 0" for students
needing economic support) • E-skills
training bundled in
the offer
• Mobilebroadband for 5"
bellow the best monthly • To reach 750.000 people
market price (17,5"), with until 2010: students,
reduced monthly fees 5" or teachers, and adults enrolled
15" for students needing in lifelong learning
economic support

38. ONE STEP FURTHER:
• Expanding the e-escola
initiative, the Portuguese
Government announced in
July 30th 2008 a strategic
partnership with Intel to
develop the Magalhães
initiative.

39. ONE STEP FURTHER:
• Introducing
the Magalhães
laptop, made in Portugal
based on the Intel Classmate
platform (1GB RAM, 30GB
HD, 8.9” LCD)
• Makingit available to the
500.000 students enrolled in
primary education, who pay
0 to 50" for the laptop

40. ONE STEP FURTHER:
• InOctober 2008, Microsoft
joined the “Magalhães
Alliance”, unveiling the
Magalhães Software Suite
• "This
is a unique, amazing
and wonderful program on a
global scale" Steve Ballmer

41. NEARLY 1 MILLION LAPTOPS
DELIVERED SINCE 2007-07
Laptops delivered by the
e-Escola Programme
370.000
300.000
140.000
590.000
500.000
415.000
235.000
2008-07 2008-12 2009-03 2009-06
e-escolinha
e-escola e-professor e-oportunidades
Source: MOPTC

42. AN INDEPENDENT VIEW...
http://tinyurl.com/
obamapt

44. WHICH FIGURES SHOW THE
IMPACT OF THIS
DIGITAL AGENDA?

45. INTERNET ACCESS
Computer, Internet and Conventional and Mobile
Broadband in Portuguese Broadband penetration
households (%) (% of total population)
50% 25%
50%
48%
45% 46% 22% 20%
41% 42%
40% 38%
19%
35% 39% 18%
31% 16% 15%
26% 30% 13% 14% 14% 14% 14% 14% 15% 15%
25% 13%
24% 11% 10%
20% 8% 9%
12% 13% 5%
2004 1T07
2T07
2005 3T074T07 0%
2006 0% 1T08 2T08
3T08 4T08
2007
2008
Broadband Internet Computer Conventional (ADSL+Cable) Mobile
Source: INE Source: ANACOM

46. QUALIFICATIONS AND
LIFELONG LEARNING
Adults enrolled in the New Secondary level education
Opportunities lifelong learning attainment among 20-24 y.o. (%)
54,3%
53,4%
772.521
49,6% 49,6%
516.000 49,0%
298.060 47,9%
54.972 77.246 2003 2004 2005
2005 2006 2007 2008-102009-06 2006 2007 2008
Source: MTSS Source: Eurostat

47. INVESTMENT IN SCIENCE
AND TECHNOLOGY
Public Budget for R&D
Doctorate scholarships granted
(Million Euros)
1.831
1.621
1.194
1.701
1.272
1.116
1.082 2005
2008
2007 2006
2006
2005 2007
Source: MCTES Source: FCT - MCTES

48. CONDITIONS FOR THE
ECONOMIC ACTIVITY
Number of days required to Simplified Information for
open a business Companies (issued declarations)
78 78 792.227
54
397.319
8 7 6
2003 2004 2005 2006 2007 2008 30-04-2007
02-10-2007
10-2008
Source: World Bank Source: MJ

49. ECONOMIC COMPETITIVENESS
Technological Balance of Income of the Technological
Payments (Million Euros) Balance (Million Euros)
1.227
1.063
126
66 776
-170 461
-302 -276 -286 434
355
2007 2008
2004 2005 2006
2003 2004 2005 2006 2007 2003
2008
Source: Banco de Portugal

50. IMPROVED COMPETITIVENESS
Portugal’s ranking at the World
Competitiveness Yearbook
• According to the IMD,
Portugal is the most (33)
competitive country of 34th
Southern Europe, ahead 36th
(35)
of Spain, Italy and Greece 37th 37th
(36)
2009, Portugal was the
• In
39th
5th EU country with
(38)
better progress in this 2005
2006
(39)
2007
ranking 2008
2009
Fonte: IMD

51. INNOVATION PERFORMANCE
IMPROVEMENT
Bulgary
Romania
Cyprus
Latvia
Portugal
Malta
Turkey
Greece
Iceland
Estonia
Slovakia
Czech Rep.
Slovenia
Poland
Hungary
Ireland
Switzerland
Austria
Sweden
Finland
Germany
Spain
Belgium
Italy
France
Luxembourg
Croatia
Netherlands
Norway
Lithuania
United Kingdom
Denmark
Source: European Innovation Scoreboard 2008 - Average annual improvement in innovation performance

52. KNOWLEDGE, TECHNOLOGY
AND INNOVATION ARE KEYS
FOR A BETTER FUTURE

54. RUI GRILO
DEPUTY COORDINATOR OF THE TECHNOLOGICAL PLAN
CHIEF OF CABINET TO THE NATIONAL COORDINATOR OF THE
LISBON STRATEGY AND THE TECHNOLOGICAL PLAN
RUI.GRILO@CNEL.GOV.PT | @RGRILO
WWW.PLANOTECNOLOGICO.PT | @PTECNOLOGICO