2. Assess Identify Create Measure
• Business plan • Primary target • New branding • Web traffic
• Market need • Social media • New website • Sales ROI
strategy
• Value • Deploy social • Social “weight”
proposition • Key partners media strategy
5. Wikis within your groups/teams?
Tweets for your business partners?
A side of company profiles on LinkedIn, or
Facebook?
A buffet including all of the above and a weekly
newsletter to complement your favorites?