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Social Media/Learning Plan

       Ryan Gunhold
      Resonant Insights
Assess               Identify               Create                Measure

   • Business plan       • Primary target      • New branding        • Web traffic

   • Market need         • Social media        • New website         • Sales ROI
                           strategy
   • Value                                     • Deploy social       • Social “weight”
     proposition         • Key partners          media strategy
Assess For SM Readiness
How would you like
your SM plan today?
Wikis within your groups/teams?

Tweets for your business partners?

A side of company profiles on LinkedIn, or
Facebook?

A buffet including all of the above and a weekly
newsletter to complement your favorites?
Ready for Launch?



Policy?

Scalability?

Guidelines?

Training?
Are we there yet?

 Where is there?

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Social Media Plan Prospectus Template